1 IT spend in the hotel sector Benchmark report 2013 Dr Hilary Catherine Murphy & Mr Alexandre Maurice Rappaz by:
The IT spend in EMEA Hospitality Business 2007-2012
Jun 19, 2015
How should top managers in the hospitality sector define and allocate their future IT spend inside their financial budgets?
This report analyses and interprets the IT PROPERTY LEVEL SPEND data, including IT staff and salaries, from an independent survey of Europe, Africa, Middle-East (EAME) hotels, from 2007 to 2012 and provides an overall view and directional indicators of IT spending for this six year period.
A must have for managers who wish to benchmark their IT allocations.
This report analyses and interprets the IT PROPERTY LEVEL SPEND data, including IT staff and salaries, from an independent survey of Europe, Africa, Middle-East (EAME) hotels, from 2007 to 2012 and provides an overall view and directional indicators of IT spending for this six year period.
A must have for managers who wish to benchmark their IT allocations.
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1
IT spendin the hotel sectorBenchmark report 2013
Dr Hilary Catherine Murphy&
Mr Alexandre Maurice Rappaz
by:
An introduction
How should top managers in the hospitality sector define and allocate their IT spend in their financial budgets?
This report analyses and interprets the IT PROPERTY LEVEL SPEND data, including IT staff and salaries, from an independent survey of Europe, Africa, Middle-East (EAME) hotels, from 2007 to 2012 and provides an overall view and directional indicators of IT spending for this six year period.
A must-have for managers who wish to benchmark their IT budgets.
Key Findings
Average IT spend per property has dropped back to 2007 levels
137,000 €
2007 2012
(Average total IT spend per property for EAME)
141,000 €
with Central & Eastern Europe being consistently low (around 400€ spend per room).
The average IT spend per room hit a 6-year low in 2012
731 €
556 €
The shift towards Operating Expenditures has stabilized
CAPEX
OPEX70%
(IT % of GOR. Source for other industries: Gartner, 2012)
The IT spend as a % of revenues remains lower than in other industries
3.6%
Hospitality
Other industries
1.4%
8
(Allocation for IT internal staff. Source for other industries: Gartner, 2011)
The % of IT budget allocated to in-house staff is lower than other sectors
33%
IT Budget: % spent on in-house staff
Other industries Hospitality
33%27%
9
# of in-house IT employees per hotel
0 FTE18%
1 FTE29%
2 to 3 FTEs
in 48% of ho-tels
> 3 FTEs5%
Download the full report here
Meet the authors
Prof. Dr. Hilary C Murphy, PhD, MCIM, MPhil, dip BITS, BA, teaches and researches at Ecole hôtelière de Lausanne in the strategic deployment of technology and e-marketing. Over the past 15 years she has researched and published articles on these subjects in trade magazines and in international academic journals and also delivered key papers at international conferences. More >
Alexandre Rappaz, MA in Economics, BA in Economics and Social Sciences, works as a research associate at
Ecole hôtelière de Lausanne.
Dr Hilary Murphy
Alexandre Rappaz
About theEcole hôtelière de Lausanne
Ecole hôtelière de Lausanne (EHL) is the world’s first hospitality management school. It offers university-level studies to talented students who are aiming for top careers in the international hospitality industry.
Foundedin 1893
InternationalAccreditations (*)
(*) by Swiss federal government and by the New England Association of Schools and Colleges (Higher Education Commission).
25,000 alumni, mostly hospitality industry executives
2,000 students from90 countries
About theResearch Department of EHL
It is the only university-level research center in Switzerland for applied hospitality research.
Sector & trends analysis
Conferencesand events
Scholars and industry professionals from 11 countries
Nurtures excellence in hospitality education
Innovative practices development
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