The Impact of Social Networking on the Project Manager Page 1 Mary Ann Gates, Program Manager -Unisys Ryan Crets - PMO Support - Unisys Christen Gates,

The Impact of Social Networking on the Project Manager

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Mary Ann Gates, Program Manager -UnisysRyan Crets - PMO Support - UnisysChristen Gates, Environmental Consultant – Day & Night SolarCadence Rippeto, Sports Management Masters Student - SIUE

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Test your Social Lingo knowledge

LOL

GR8

NP

2moro

BRB

J/K

THX

Laugh Out Loud

Great

No Problem

Tomorrow

Be Right Back

Just Kidding

Thanks

Level: Beginners

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Test your Social Lingo knowledge

DBEYR

IRL

NIMBY

NUB

POV

TMI

Don’t Believe Everything You Read

In Real Life

Not In My Back Yard

New Person

Point Of View

Too Much Information

Level: Advanced

OverviewIntroduction: PM and social

networking services

Social Networking 101

PM in Different Sectors

Security and Privacy Issues

The Future

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Sales and Marketing

Public Relations

Networking and Employee Search

Team Resources

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Social Media Service as a tool and means of communication

Stage is Set for ChangeNo turning back

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New Generation New way of thinking and performing

New Tools and Techniques are hereNew way of communicating and

interacting with the world Media is using new tools Executives are connected 24 by 7 Kids can’t get by without texting and calling From young to old people are using video,

text, imaging to communicate to family and friends world wide

Why are Project Managers still using outdated ways of communicating and managing projects?

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Who has a smart phone? IPAD? Use PC video conferencing? At Home or Work?

New ways to communicate and interact with the world

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Examples

Increase employee morale

Blog contests Multi–media posts

Improve feed back

Virtual events Instant Messaging

Product issues Discussion boards Post updates

Customer sentiment

Posting statuses, blogs, tweets

Like or Dislike

Multi-level engagement

CEO blogs Discussion boards

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An online service, platform, or site that focuses on social structure made up of individuals or organizations connected through relationships such as…

Page 1080 M

63 M

160 M500 M

130 M

50 M80 M

72% of U.S. companies has a social media strategy

117 M

90 M

162 M

CharacteristicsIndividual Oriented

The main types of social networking services are those which contain…1. Category places2. Means to connect with friends3. Recommendation system linked to trust

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Social Software Allow users to interact and share ideas, activities, events, interests, and data

Online Community

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Group-centered

Social Software

Chat rooms

Forums

Avatars

A Virtual Community that exists online whose members enable its existence through taking part in membership rituals*

Characteristics

* Wikipedia, 2010

What In The World Is A PM To Do?

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Twitter for Team Communications

•Teams can be anywhere• Staying connected is key

Social Networking

•At home and at work?•Is it all too much?

Collaboration tools are working

•This is the bright spot

Look who’s watching

•It’s a new world of information

Networking to help you get a job?

•And what else?

ExamplesSocial Networking

Blogging

Professional Networking

Video Sharing Communities

Blogger

Video Sharing CommunitiesYouTube Registration Required to Post

No registration in order to view Video Posting Capabilities Browse per your interests Advanced search options Comment/Feedback Viewing Counter options

Professional NetworkingLinkedIn Registration required Professional profile

Resume, cover letter, etc Career-oriented posts/updates Groups/Events

Posts/Updates Applications Personal/Private Messages Connections Recommendations

BloggingBlogger Registration Required

Through gmail account Post blogs Photo Upload Capabilities Follow other blogs Opportunity to join blogging communities Comments allowed

Social Networking

Facebook Registration required Profile building Picture/Video Upload

Capabilities Join Groups Create Events Private/Personal

Messaging Alerts Post Updates Customized Applications

Twitter Registration Required Short profile Picture/Video Upload

Capabilities through partnering websites

Lists Follow Accounts 140-character posts Private Messaging

Using social networking sites in the field of sales and marketing

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Sales and Marketing

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How do sales teams utilize social network sites?

Developing meaning based marketing (MBM) initiatives

Law of the Few Event planning Finding current industry information Connect with people in the industry

Develop a company social network o Talk about the company's accomplishments o Conveying a positive brand image o Congratulating the company on their job well done

Social Networks offer ways to conduct Meaning Based Marketing (MBM)

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Understand the sentiment and context of all customer

Act on newly discovered customer segments, trends and opportunities

Optimize the customer experience across channels by seamlessly integrating the entirety of web, email, mobile and contact center interactions*

* Interwoven, 2010

Data gathered through MBM Segmentation & Targeting Archiving & Compliance Directed Navigation Merchandising & Recommendation Multichannel Optimization Profiling & Personalization Social Media Analysis Advanced Search Marketing Mobile Rich Media Management*

Social Networks and the Law of the Few*

Page 22* Malcolm Gladwell, 2000, “The Tipping Point”

"The success of any kind of social epidemic is heavily dependent on the involvement of people with a

particular and rare set of social gifts."

"80/20 Principle, which is the idea that in any situation roughly 80 percent of the 'work' will

be done by 20 percent of the participants."

Social Networks connect the “20%”

Page 23* Malcolm Gladwell, 2000, “The Tipping Point”

Connectors - "link us up with the world ... people with a special gift for bringing the world together.”

Mavens - "information specialists", or "people we rely upon to connect us with new information.“

Salesmen - "persuaders", charismatic people with powerful negotiation skills

Who can name a Edwardsville business or organizations

using a social network?

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Event planning with Social NetworksLow to no cost way to advertise

event

Event calendars

Alert you when event is near

Initiate active and passive referrals

Get people involved and excitedPage 25

Current Industry Information Follow businesses with specific industry updates

Locate trending topics by searching via region, keyword, or topic

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Joel MakowerFounder

Michael Pollan“Omnivore's Dilemma”

John Perkins“Confessions of an Economic Hit-man”

Anderson Cooper

Craig JungFounder

PADI

Connect with people in the industryClientsBusiness partnersEmployeesEmployersAssociationsNetworking groupsEtc

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St. Louis Sustainable Business Network

Truman State University Alumni

Sales and Marketing Why use a company’s social network over a website?

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Social Network Website

Exclusive Open

Personal Professional

Engaging Informative

Detailed Broad

Timely Timeless

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WebsiteSocial Network

Content on Social Network My Page Employee pictures Biographies Experience

News and Events Pictures of projects and

events

Tool Kit Knowledge Resources Marketing Presentations Marketing Collateral Media Center

Forum Discussions F.A.Q. Page 30

Company Social NetworksAdvantages ChallengesAdvertise sensitive

information Direct communication

between clients and sales force

Easy to update Standardized resource

tools

Time consumingMembers must make

profileStigma of junk emailLearning curve

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Use social networks as a tool in public relations

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Public RelationsTraditional

Press Releases News Stories Home Page Website

Banners Newsletters/Flyers News link from

Homepage Email

Modern Social Media Update

Link to Press Release or short update

Blogs Access to Private

Profiles Campaigns YouTube Virtual Events

Traditional Public Relations

Advantages Low-to-No learning

curve Traditional

accessibility outlets Newspapers,

Evening TV News, Company Websites

Measurable Outreach

Known Liability

Challenges Not as portable One-time viewing Limited Audience Limited creativity

Controlled by traditional media outlets

Modern Public RelationsAdvantages

Quick information dispersing

Short & to the point Targeted information Broader Audience Portable Low Cost Creativity Multiple Viewing

Bookmarks Increases Involvement

passive/active referrals

Challenges Learning curve

Time consuming for users

Less Information Harder to measure

outreach

Using social media to maintain a good consistent brand in the digital world

1. Respond to author with positive message

2. Send out tweets or posts on fan page about something positive

3. Keep people updated in case of a crisis or incident

GOAL: Counter NegativePage 36

What do you do when someone posts something negative about you your company

on the internet?

Networking and Employee Search

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What you need to make a professional profile on

1. Professional profile picture2. Down load resume3. Summary & Specialties – avg 200

words4. Make “Connections”5. Join Groups6. Post Events7. Get “Recommendations”8. Interested In – be specific

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F.A.Q.Do I post my birthday?Can I have too many “Connections”?Do I connect with people I don’t directly know?

What you need to make a professional profile onProfessional profile pictureManage security issues

Who can view your profile, pictures, posts, etc?When should facebook alert you via email?

Less is more on your “Info” pageDO NOT post questionable photosPost relevant information to your profession on your

statusJoin professional groupsOutline job experience and informationDo not as friends to use games or applicationsDO NOT use facebook as a dating site

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Do companies really look at your profile pages?

LinkedIn during the hiring process LinkedIn during interview process

Companies require consistent guide/standard be met for all employees that have an existing LinkedIn

Find more information about individuals attending the meeting on LinkedIn

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YES!

How do we protect ourselves? And our image?

UNISYS CONFIDENTIAL -- Federal Portfolio Briefs 10-7-10 Draft Page 41

Who’s Watching Young adults make the mistake of posting graphic or obscene

comments / pictures that could prevent them from being considered for employment.

Dangers associated with social networking including data theft and viruses, online predators or individuals who claim to be someone that they are not.

Google search of your name to see what comes up

Facebook is quickly gaining acceptance as a business-related site.

Build a positive image online, network with those that you want to work with.

New age of cyber espionage. More targeted attacks. Aimed at valued content

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Rules of Engagement

Law suites over employees trashing their boss on twitter

• Guidelines/rules and consequences• You can have your own twitter, facebook,

linkedin, etc BUT… • DO NOT negatively talk about the company• DO NOT disclose sensitive information

about the company

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Where do we go from here?

UNISYS CONFIDENTIAL -- Federal Portfolio Briefs 10-7-10 Draft Page 44

Virtual Project Tools are on the horizon

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Web based project metrics and trackingDocument management made easyCollaborative software with more images and real time

connectivityFull application Lifecycle Management in a single tool Dashboards metric at the blink of an eyeVideo Conferencing on your SmartphoneActivity logs…..or twitter which is better Project milestone notification Project schedule is automatically updated Instant Web meetings from anywhere on any device

Twitter for Team Communications

Keep track of your teammates in this dynamic world

Establish ground rules Force team to post 140 character TWIT daily Ensure business clean. Key words are mined such as CMMI, EVM and useful

Succinct communication, Create awareness of activity Allow non-threaded conversations Helps silo based teams stay connected on a daily basis

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What is happening at the top?Executive Involvement

97 % use email64% are not active on company's website or

social profile28% communicate internally using internal

websites 16% have profile

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It’s up to the PM to drive the changeDon’t wait for the development of new social

media tools Use what is available, meets your security needs

and works for your teamChange is coming quickly but companies are

moving slowly but slowlyMeasure progress and success along the way

Around engagement - how deep – how much interestNumber of hits or clicksContests to draw people into conversations

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Thank you!