Technology Improving Conversion orge | Ring Router Companies | Affiliate Summit East | August 3, 2015 The Future of Pay Per Call
The Future of Pay Per Call: Technology Improving Conversion
Aug 17, 2015
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Technology Improving Conversion
Bryan George | Ring Router Companies | Affiliate Summit East | August 3, 2015
The Future of Pay Per Call
04/18/20232
RingRouter.com | [email protected]| 855.667.4824
Introduction
Why is this important to Affiliates?
Make Money
EPC
04/18/20233
RingRouter.com | [email protected]| 855.667.4824
Who is this Guy?
Insurance Agent
Affiliate Marketer
Developer/Technology Provider
04/18/2023RingRouter.com | [email protected]| 855.667.4824
Types of Calls
4
Transfers InboundWarm Transfer“Cold Transfer”
MobileTV/Radio
Search/Display Add a number to
lead capture
04/18/20235
RingRouter.com | [email protected]| 855.667.4824
Transition from Desktop to Mobile
“Mobile Searches have increased 200% year to year
since 2012”-Google Adwords
"Advertisers have experienced a 6 to 8 percent average increase in mobile click
through rate with phone numbers, producing more
qualified leads with no additional cost"-Google Adwords
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56%
54%
51%
59%
59%
61%
29%
29%
29%
24%
24%
24%
15%
17%
20%
17%
17%
15%
Less Than 1 Hour 1-5 Hours 5+ Hours
Transition From Desktop Search to Mobile
6
Call a Business
Continue Research
Visit Retailer Website
Share Information
Visit a Store
Make a Purchase
04/18/20237
RingRouter.com | [email protected]| 855.667.4824
Industry Stats
The inbound Call Channel is increasing as mobile searches overtake desktop.
61%
70%
70 Billion
Of mobile searchers have connected with businesses directly from the search engine results pages using click to call
By 2016, mobile search will drive nearly 70 billion in bound phone calls to businesses
Of mobile searchers result in a phone call.
*source: Invoca
04/18/20238
RingRouter.com | [email protected]| 855.667.4824
Why Calls?
Lead Buyers
Save time and money
Affiliates
High paying traffic sources (mobile)
04/18/2023RingRouter.com | [email protected]| 855.667.4824
Click To Call Technology
9
Google’s Click to call- how that is affecting affiliates. Why it makes sense for affiliates/publishers to take advantage of the increase in mobile traffic.
04/18/2023RingRouter.com | [email protected]| 855.667.4824
Technology Helping Pay Per Call
10
• Pay Per Call Networks
• Mobile Ad networks
• Mobile Call Tracking
• Keyword Tracking
• Pay per Call Software
• Reporting- Tableau
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RingRouter.com | [email protected]| 855.667.4824
Pay Per Call
What do Affiliates/Publishers
Think?
04/18/202312
RingRouter.com | [email protected]| 855.667.4824
The Future of Pay Per Call and Click to Call
In browser calls- Click to call made from your phone
Standard vs in browser
An HD call can be made from a
mobile or desktop page, allowing for full visibility into
marketing sources.
04/18/202313
RingRouter.com | [email protected]| 855.667.4824
Benefits of in Browser Call
Networks will have real-time ability to pull keywords and
route calls accordingly (Conversion)
Affiliates will want to leverage the networks that are using better
technology
04/18/2023RingRouter.com | [email protected]| 855.667.4824
Question & AnswerBryan Rauschengerger | CEO | linkedin.com/in/ringrouterCEO
Phone855.667.4824
WebsiteRingRouter.comPayPerCallMarket.com
14
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