Improving online conversion: 10 ways CACI can help

Matt Roberts – Principal Digital Consultant May 2014

Ten ways CACI can help you improve online conversions

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WHY IS CONVERSION OPTIMISATION IMPORTANT?

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WHY IS CONVERSION OPTIMISATION IMPORTANT?

61% OF BUSINESSES ARE

UNABLE TO QUANTIFY HOW

MUCH ONLINE REVENUE IS LOST

THROUGH ABANDONMENT

- ECONSULTANCY, NOVEMBER 2012

CACI: IMPROVING ONLINE CONVERSION – MAY 2014

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WHY IS CONVERSION OPTIMISATION IMPORTANT?

CACI PROVIDES SMART SOLUTIONS TO HELP OUR CLIENTS

CACI: IMPROVING ONLINE CONVERSION – MAY 2014

IDENTIFY & UNDERSTAND

THE CORE ISSUES

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WHY IS CONVERSION OPTIMISATION IMPORTANT?

CACI PROVIDES SMART SOLUTIONS TO HELP OUR CLIENTS

CACI: IMPROVING ONLINE CONVERSION – MAY 2014

IDENTIFY & UNDERSTAND

THE CORE ISSUES

DESIGN PROBABLE SOLUTIONS THAT ARE ACHIEVABLE

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WHY IS CONVERSION OPTIMISATION IMPORTANT?

CACI PROVIDES SMART SOLUTIONS TO HELP OUR CLIENTS

CACI: IMPROVING ONLINE CONVERSION – MAY 2014

IDENTIFY & UNDERSTAND

THE CORE ISSUES

DESIGN PROBABLE SOLUTIONS THAT ARE ACHIEVABLE

TEST & LEARN THE SOLUTIONS

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WHY IS CONVERSION OPTIMISATION IMPORTANT?

OPTIMISATION PROVIDES INCREMENTAL IMPROVEMENT THROUGH:

PURCHASE SIMPLICITY

CACI: IMPROVING ONLINE CONVERSION – MAY 2014

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WHY IS CONVERSION OPTIMISATION IMPORTANT?

OPTIMISATION PROVIDES INCREMENTAL IMPROVEMENT THROUGH:

PURCHASE SIMPLICITY

CUSTOMER SATISFACTION

CACI: IMPROVING ONLINE CONVERSION – MAY 2014

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WHY IS CONVERSION OPTIMISATION IMPORTANT?

OPTIMISATION PROVIDES INCREMENTAL IMPROVEMENT THROUGH:

PURCHASE SIMPLICITY

CUSTOMER SATISFACTION

TRUST / ASSURANCE

CACI: IMPROVING ONLINE CONVERSION – MAY 2014

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WHY IS CONVERSION OPTIMISATION IMPORTANT?

OPTIMISATION PROVIDES INCREMENTAL IMPROVEMENT THROUGH:

PURCHASE SIMPLICITY

CUSTOMER SATISFACTION

TRUST / ASSURANCE

REPEAT PURCHASES

CACI: IMPROVING ONLINE CONVERSION – MAY 2014

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SO HOW DO WE DO IT?

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SO HOW DO WE DO IT?

TACTICAL STRATEGIC

DEPT

H BR

EADT

H

TEN METHODS OF CONVERSION OPTIMISATION

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SO HOW DO WE DO IT?

2 EXPERT REVIEW & RECOMMEND

3 LIVE CHAT SUPPORT

1 OPTIMISING THE

CUSTOMER JOURNEY

TACTICAL STRATEGIC

DEPT

H BR

EADT

H

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SO HOW DO WE DO IT?

2 EXPERT REVIEW & RECOMMEND

4 ANALYTICS

REVIEW

3 LIVE CHAT SUPPORT

7 MOBILE DEVICE OPTIMISATION

1 OPTIMISING THE

CUSTOMER JOURNEY

5 USER TESTING

6 DIGITAL

AUTOMATION

TACTICAL STRATEGIC

DEPT

H BR

EADT

H

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SO HOW DO WE DO IT?

2 EXPERT REVIEW & RECOMMEND

4 ANALYTICS

REVIEW

3 LIVE CHAT SUPPORT

7 MOBILE DEVICE OPTIMISATION

1 OPTIMISING THE

CUSTOMER JOURNEY

10 MVT &

BEHAVIOURAL TARGETING

5 USER TESTING

6 DIGITAL

AUTOMATION

8 BASKET

ABANDONMENT

9 PERSONALISED

LANDING PAGES

TACTICAL STRATEGIC

DEPT

H BR

EADT

H

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OPTIMISING THE CUSTOMER JOURNEY

WE IDENTIFY OBSTRUCTIONS IN THE PATH-TO-PURCHASE JOURNEY AND IMPLEMENT TEST & LEARN SOLUTIONS

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CACI: IMPROVING ONLINE CONVERSION – MAY 2014

IMPLEMENTED FOR:

ANALYSE & IDENTIFY

DEVELOP SOLUTIONS TEST & LEARN

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EXPERT REVIEW AND RECOMMEND

OUR EXPERT ANALYSIS IDENTIFIES CORE ISSUES AND RECOMMENDS / PROTOTYPES SOLUTIONS

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CACI: IMPROVING ONLINE CONVERSION – MAY 2014

IMPLEMENTED FOR:

SUBJECT MATTER EXPERTS

ANALYSE & IDENTIFY

SOLVE & RECOMMEND

PROTOTYPE / DEVELOP

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LIVE CHAT SUPPORT

WE HELP DRIVE COST EFFICIENCIES AND BETTER CUSTOMER SATISFACTION THROUGH LIVE CHAT SUPPORT

AT THE RIGHT TIME

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CACI: IMPROVING ONLINE CONVERSION – MAY 2014

IMPLEMENTED FOR:

IDENTIFY KEY JOURNEY POINTS

CUSTOMISE THE SOLUTION

MANAGE & IMPLEMENT

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ANALYTICS REVIEW

WE DIVE INTO THE DATA, IDENTIFY ANY FILL ANY GAPS, CREATING OPERATIONALLY VALUABLE ANALYSIS &

DASHBOARDS

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CACI: IMPROVING ONLINE CONVERSION – MAY 2014

IMPLEMENTED FOR:

ANALYSE DATA & IDENTIFY

GAPS

CREATE DASHBOARDS

CONFIGURE ANALYTICS

HANDOVER & TRAINING

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USER TESTING

WE GET REAL FEEDBACK FROM REAL CUSTOMERS AND FEED THAT INSIGHT INTO THE BUSINESS OR PROJECT IN AN

ACTIONABLE WAY

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CACI: IMPROVING ONLINE CONVERSION – MAY 2014

IMPLEMENTED FOR:

SEGMENT & RECRUIT

PLAN & CREATE TESTS CONDUCT TESTS

ANALYSE & REPORT INSIGHT

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DIGITAL AUTOMATION

WE BRING OFFLINE PROCESSES ONLINE THROUGH SMART SOLUTIONS, CREATING A BETTER USER EXPERIENCE AND

SAVING THE BUSINESS MONEY

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CACI: IMPROVING ONLINE CONVERSION – MAY 2014

IMPLEMENTED FOR:

IDENTIFY COST INEFFICIENCIES

CREATE RAPID SOLUTIONS

INTEGRATE WITH LEGACY

SYSTEMS

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MOBILE DEVICE OPTIMISATION

WE ENSURE THAT CUSTOMERS CAN ENGAGE WITH YOUR SITE THROUGH THEIR DEVICE OF CHOICE, WITHOUT

ROCKING THE BOAT

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CACI: IMPROVING ONLINE CONVERSION – MAY 2014

IMPLEMENTED FOR:

CREATE NON-INVASIVE CODE

LAYER

INTEGRATE WITH LEGACY

SYSTEMS

DEPLOYMENT SUPPORT

ANALYTICS INTEGRATION

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BASKET ABANDONMENT

WE IDENTIFY ABANDONMENT AND CREATE SMART CAMPAIGNS TO DRIVE CUSTOMERS BACK INTO THE

FUNNEL

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CACI: IMPROVING ONLINE CONVERSION – MAY 2014

IMPLEMENTED FOR:

IDENTIFY KEY ABANDONMENT

AREAS

CREATE RE-MARKETING

TOUCHPOINT PLAN

INTEGRATE WITH SCV /

CRM

DESIGN & IMPLEMENT

COMMS

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PERSONALISED LANDING PAGES

WE GIVE THE CUSTOMER EXPERIENCE A PERSONAL TOUCH, WITH QUANTIFIABLE RESULTS

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CACI: IMPROVING ONLINE CONVERSION – MAY 2014

IMPLEMENTED FOR:

PLAN CAMPAIGNS

ANALYSE & IDENTIFY USER

JOURNEYS

DESIGN & BUILD SOLUTIONS

INTEGRATE WITH SYSTEMS & PROCESSES

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MVT & BEHAVIOURAL TARGETING

WE HELP PLAN AND IMPLEMENT TEST & LEARN APPROACHES THAT DELIVER INCREMENTAL

IMPROVEMENTS

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CACI: IMPROVING ONLINE CONVERSION – MAY 2014

IMPLEMENTED FOR:

ANALYSE & IDENTIFY ISSUES

PLAN & CREATE TESTS TEST & LEARN

ANALYSE & REPORT INSIGHT

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More information

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