The Future of Internet Recogntion

PresenterNawar Alsafar, Founder, CEO, augur.io, @augur

The Future of Internet RecognitionAugur

The inside scoop of how billions of devices

are recognized w/o cookies, every single day

The pastThe presentWhat’s next


The Cookie Thrived Cookies

thrived


What’s fueling growth?

50 Billiondevices by 2020 (in 4 years)

The cookie

crumbled

=’(

Businesses rely on consumer recognition to make $$$

What verticals on the internet rely on a tracking layer to make $?

○ Adtech

○ E-commerce

○ Analytics

○ Search engines

○ Personalization

○ Cyber-security

○ Agencies

○ Apps

○ etc

○ etc


Well, if you don’t use a cookie …then, what do you use?

Everything else

How the internet works (super-watered down)

1) A device makes a 2) HTTP request 3) to a server

4) which responds w/ data5) That data is

used / saved

Recognition on the internet.

Do you prefer to guess, or know?

If you were 99% accurate, and handled 1 Billion requests...

Then what is your error rate?

Device recognition @ scale

Client-side recognition

HTTP cookie

Plugins: aka Flash LSO / Silverlight ISO

HTML5 storage

FileSystem

LocalStorage

WebSQL

IndexedDB

FileSystem

Caching

Objects

Image

HTTP headers

AppCache

Flash resource cache

HTTP compression cache

History

Window name

Application / browser fingerprinting

Audio frequency detection

Typing cadence

Server-to-machine recognition

Origin bound certificates

TLS / SSL handshake

HTTP Strict Transport Security

HTTP Public key pinning

Unique network path

TCP/IP, TLS stack fingerprinting

Application / browser fingerprinting

DNS cache

Laws and Privacy

EuropeIn general, strictly regulated, yet

strengtheningU.K. privacy laws weakening

E.U. safe harbor 2.0Asia

In general, less regulated, yet strengtheningChina might follow E.U.South Korea is strict

AmericasIn general, less regulated

In North, self-regulated w/ regulations TBD

In South, moving closer to E.U., currently laxOceania, Africa

In general, less regulated

Augur