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Page 1 | Social Business Pioneers The future of business is social. @maxwellstjohn #socmed12
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The future of business is social. - cih.org pdfs/Presentations... · The future of business is social. @maxwellstjohn #socmed12 . Page 2 | Social Business Pioneers . Page 3 | Social

May 31, 2020

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Page 1: The future of business is social. - cih.org pdfs/Presentations... · The future of business is social. @maxwellstjohn #socmed12 . Page 2 | Social Business Pioneers . Page 3 | Social

Page 1 | Social Business Pioneers

The future of

business is social.

@maxwellstjohn

#socmed12

Page 2: The future of business is social. - cih.org pdfs/Presentations... · The future of business is social. @maxwellstjohn #socmed12 . Page 2 | Social Business Pioneers . Page 3 | Social

Page 2 | Social Business Pioneers

Page 3: The future of business is social. - cih.org pdfs/Presentations... · The future of business is social. @maxwellstjohn #socmed12 . Page 2 | Social Business Pioneers . Page 3 | Social

Page 3 | Social Business Pioneers

Social media tools

Behaviour

Culture

Values

Policies and processes Deeper

change

Greater

impact

Structure

Mission

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What it isn’t.

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Social business 1. Change velocity

3. Participation

2. Command of now

4. Information in everyone’s hands

5. Cultural catalysts

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Social business

1. Change velocity

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YOU?

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2. Command of

now

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“Speed kills truth” –

Chris Lewis

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YOU?

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3. Participation

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$575k prizes

100 targets

80% successful

8 million ounces of gold mined

Company value from $100 million to $9 billion

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“More than 50% of our product initiatives

involve significant collaboration with

innovators outside of P&G” – Bruce

Brown, CTO, P&G

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YOU?

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4. Information in

everyone’s hands

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£33m in first 10 months.

No cash handling, lower

cost of sale, no messing.

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4,802 crisis mappers in

162 countries – remotely

turning data into help on

the ground.

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YOU?

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5. Cultural

catalysts

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Real role modelling.

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Openmindness

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It’s ok to #fail.

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YOU?

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Social business

1. Change velocity

3. Participation

2. Command of now

4. Information in everyone’s hands

5. Cultural catalysts

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Calls down by…

Satisfaction up 19%.

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Page 39 | Social Business Pioneers

Thank you.

@maxwellstjohn

[email protected]