ESPN and the Use of Social Networking By Katie Powell
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ESPN and the Use of Social
NetworkingBy Katie Powell
Social Network Sites Thousands of social networking sites Some open sites, some invite-only Connects groups of people into a
community May vary on specific interests like
age, gender, race, occupation, personal interests, etc.
Top 10 of 2010
FacebookMySpaceTwitter
LinkedInClassmates
MyLifeNing
LiveJournalTaggedLast.fm
Who Uses Social Network Sites?
Other than individuals, many businesses use these sites
Small businesses use sites to inform and expand
Large businesses use sites to continue to expand
Even huge corporations use them
Entertainment and Sports Programming Network
American television network dedicated to all types of sports
“The Worldwide Leader in Sports” Consists of sporting events/news
(such as Sports Center), sporting talk shows, sporting documentaries, sporting films, and original series
Expansion Originally began as a television network Expanded to the Internet, www.espn.com As well as ESPN radio ESPN International Entered European market w/ version of
ESPN Classic Purchased North American Sports
Network Began broadcasting in Ireland and UK for
first time
ESPN Zone
ESPN HD
ESPN Internat’l
ESPN America
ESPNClassic
ESPN
More Coverage for Fans 24 hour sports coverage ESPN shifts over to social networking
sites ESPN Facebook available Added plug-ins on Facebook link page
to ESPN’s websites ESPN Twitter
• Able to follow ESPN, Sports Center, athletes, coaches, ESPN reporters
More Coverage for Fans Account with
espn.com, sends e-mails with updates and game coverage
ESPN Local• Local apps through
iPhones and iPods• allows people to
receive local news stories and game re-caps through their iPhone/iPod
• ESPN Local launch
SportsCenter
First SportsCenter Broadcasting
Daily sports news TV show
Launched in ’79 Created by John A. Walsh First episode on ESPN
hosted by George Grande & Lee Leonard
Shown up to 12 times a day
That day’s scores, highlights from games, commentary, feature stories, and previews
Getting Fans Involved 1994 launch of ESPN
Sports Poll Fantasy Leagues Facebook’s ESPNU
“College Town” Message boards for
fans to comment• www.boards.espn.go.com
Conversation pages• www.espn.go.com
Positives on Use of social networking and New
Media increases ESPN viewers daily Large coverage allows fans to rely on
ESPN and its sources Worldwide coverage of all types of
sports bring in more countries to broadcast in
Use of New Media combined with social networks= High competition
Negatives for Other Businesses
International Business Times, 28 April, 2009: “63% of companies fear Facebook, Twitter affects corporate security”
Put company’s IT infrastructure at risk
Companies worried about cybercrime: victims of spam, phishing, and malware attacks through sites like Facebook, Twitter, MySpace, LinkedIn
International Business Times article
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