THE FUTURE IS VIDEO: WRAP UP Hosted at the Golden Age Cinema and Bar, Paramount House Tuesday, July 14, 2015 i Parmesan and sesame crisp w sliced beef Lobster ravioli Twice cooked pork belly lollipop Baja empanadas ii Hollywood burger iii Mini choc tops JANE POWER Director, Brand and Health Care Marketing, BUPA DANIEL KING Global Marketing Solutions, Facebook DANIELLE USKOVIC Social Media and Digital Marketing Manager, Lenovo ADRIAN SWIFT, Head of Content & Creative Development, Australian Broadcasting Corporation CHRISTIE POULOS Global Head Of Video, King Content SPEAKERS # the future is video syd 50+ attendees, including: Video has replaced beautiful words. It allows us to get that emotive connection. – JANE POWER, BUPA A really good branded campaign, centered around stories, has incredible reach. – ADRIAN SWIFT, AUSTRALIAN BROADCASTING CORPORATION Since the dawn of broadcast, the rules of video are unchanged: inform, engage and entertain. Always. – CHRISTIE POULOS, KING CONTENT Mulled wine “ ” Interested in finding out how video marketing could benefit your business? Get in touch. 65 % 79 % 1.8m 23 93 % of people who watch a branded video will go on to view the brand’s website. of Internet traffic will be from online video by 2018. the number of words equivalent to 1 minute of video. minutes is the average length of time most people spend watching videos online each day. of marketers use video for online marketing, sales or com- munications. Sources Invodo Ecommerce Video Benchmarks Report, 2014 Dr. James Mcquivey, Forrester Research, 2008 Forbes Magazine, 2014 Brainshark, 2014 Cisco Visual Working Index, 2013 Comscore, 2014 YouTube, 2014 Brainshark, 2014