The Future is Now: Digital and Mobile Journalism

The Future is Now: Digital and

Mobile Journalism

Glenna DeRoy

CommonBond / CBS Local / USA TODAY

@ghderoy

50% + … of traffic to news (and other!)

websites is from mobile phones or tablets

70-80% + … of traffic from Facebook and

Twitter is from mobile phones or tablets

http://www.flurry.com/blog/flurry-insights/shopping-productivity-and-messaging-give-mobile-another-stunning-growth-year

Emily Bell, November 2014:

“We have reached a point of transition where news spaces are

no longer owned by newsmakers. The fourth estate… has

slipped suddenly and conclusively into a world where it no

longer owns the means of production, or controls the routes to

distribution.”

http://reutersinstitute.politics.ox.ac.uk/news/silicon-valley-and-journalism-make-or-break

http://www.journalism.org/2014/03/26/8-key-takeaways-about-social-media-and-news/

Facebook’s CEO, March 2013:

“We want to give everyone in the world the best personalized

newspaper in the world.”

http://www.businessinsider.com/facebook-is-making-the-worlds-best-personalized-newspaper-2013-3

The Mobile News Spectrum

● Mobile web

● Web-like apps

● Mobile-specific editorial teams

● Atomization of news

● Distributed news

Cory Bergman, November 2014:

Front doors are where loyalties and habits are formed. … It’s

where users are most likely to connect with others and

personalize their experiences, generating data that forms the

core of mobile monetization. Mobile apps are also becoming a

personal content hub, controlling wearables, TV apps and in-

car experiences — in other words, future audience growth.

http://mobilemediamemo.com/mobile-front-doors/

In conclusion …

1) There are A LOT of jobs in mobile

1) Decisions on where / how to compete are

made with the business in mindo Product development

o User experience

o Audience development

o Research and financial analysis

Questions?

Contact Info:

Glenna DeRoy / @ghderoy

Presentation:

Resource:

http://mobilemediamemo.com/