The future is mobile

24.Com Roadshow SEPTEMBER 2008

The future is mobileThe future is mobileMATTHEW BUCKLANDGM: PUBLISHING

These days, it’s common to hear people describe the mobile web as the biggest thing since the desktop web.

mobithinking.com

They’re wrong.

It’s much, much

bigger than that.

mobithinking.com

1,5-billion television viewers

1,4-billion paid newspapers readers

1,1-billion desktop internet usage users

Source: Reuters

3,3bnmobile users

(or half the world’s population)

Source: Reuters

In South Africa…

mobithinking.com

Jumped to 6th place in the top 10 list of countries, displacing China and the United States respectively.

(Opera mini stats: Aug 2008)

mobithinking.com

Top 10 sites in South Africa

1.facebook.com2.google.com3.wikipedia.org (back on the list)4.gamejump.com (down from 3)5.yahoo.com (down from 4)6.mxit.co.za7.peperonity.com (up from 8)8.capetown.gumtree.co.za (up from 10)9.amazon.com (new)10.twilightwap.com (new)

mobithinking.com

mobithinking.com

New online audienceBroader, bigger audienceNew LSMs, age groupsA “mobile” audienceWeekend, after-hour useage

AD: Need Insurance? Click here.

Both banner and text ad link at bottom are clickable.

Text ad link - max 25 Characters.

Call 0860 10 53 05 for a no obligation quote, or leave your name and number and let us make life insurance even easier for you by calling you back.

Name:

Number:

Thank you.Thank you.