Top Banner
Why Paul Gray Director, Platform Services, Kik Chat is the future of mobile @paulalexgray
51

Why Chat is the Future of Mobile

Jan 20, 2017

Download

Technology

Dx3 Canada
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Why Chat is the Future of Mobile

Why

P a u l G r a y

D i r e c t o r , P l a t f o r m S e r v i c e s , K i k

Chatis the future of

mobile

@paulalexgray

Page 2: Why Chat is the Future of Mobile
Page 3: Why Chat is the Future of Mobile

Be informed

Be inspired

Be ready

W h a t i s c h a t ?

W h y b o t s w i l l b e H u g e

W h a t m a r k e t e r s n e e d t o k n o w

Page 4: Why Chat is the Future of Mobile

The most popular chat app for North American Teens

• Username based; no phone number or mobile plan necessary

• Top 20 app in Google Play and Top 40 app on iTunes

• Top 5 social/communication app

• Users spend 97 minutes per week using Kik (BI Report)

Page 5: Why Chat is the Future of Mobile
Page 6: Why Chat is the Future of Mobile
Page 7: Why Chat is the Future of Mobile
Page 8: Why Chat is the Future of Mobile
Page 9: Why Chat is the Future of Mobile
Page 10: Why Chat is the Future of Mobile
Page 11: Why Chat is the Future of Mobile
Page 12: Why Chat is the Future of Mobile
Page 13: Why Chat is the Future of Mobile
Page 14: Why Chat is the Future of Mobile

“Messaging is one of the few

things people do more than

social networking.”

Mark Zuckerberg

Facebook Q&A November 6, 2014

Page 15: Why Chat is the Future of Mobile

Be informed

Be inspired

Be ready

Page 16: Why Chat is the Future of Mobile

Be informed

Page 17: Why Chat is the Future of Mobile

The next big thing

in mobile?

Do go on

Page 18: Why Chat is the Future of Mobile
Page 19: Why Chat is the Future of Mobile

SourcePoint and Comscore SEP 2015

Page 20: Why Chat is the Future of Mobile

Comscore 2014 - 2015

Page 21: Why Chat is the Future of Mobile

w e b M o b i leo s

b o t s

Page 22: Why Chat is the Future of Mobile

Be inspired

Page 23: Why Chat is the Future of Mobile

REAL LIFE APPLICATIONS!

Page 24: Why Chat is the Future of Mobile
Page 25: Why Chat is the Future of Mobile
Page 26: Why Chat is the Future of Mobile
Page 27: Why Chat is the Future of Mobile
Page 28: Why Chat is the Future of Mobile
Page 29: Why Chat is the Future of Mobile
Page 30: Why Chat is the Future of Mobile
Page 31: Why Chat is the Future of Mobile
Page 32: Why Chat is the Future of Mobile
Page 33: Why Chat is the Future of Mobile
Page 35: Why Chat is the Future of Mobile

Be ready

Page 36: Why Chat is the Future of Mobile

I want our bots strategy.

Right Meow.

Be ready

Page 37: Why Chat is the Future of Mobile
Page 38: Why Chat is the Future of Mobile

Messaging powers two way interactions Bots enable you to personalise experiences at scale

applications

Page 39: Why Chat is the Future of Mobile

Messaging powers two way interactions Bots enable you to personalise experiences at scale

applications

Page 40: Why Chat is the Future of Mobile
Page 41: Why Chat is the Future of Mobile

Messaging powers two way interactions Bots enable you to personalise experiences at scale

applications

Page 42: Why Chat is the Future of Mobile
Page 43: Why Chat is the Future of Mobile

Messaging powers two way interactions Bots enable you to personalise experiences at scale

applications

Page 44: Why Chat is the Future of Mobile
Page 45: Why Chat is the Future of Mobile

Messaging powers two way interactions Bots enable you to personalise experiences at scale

applications

Page 46: Why Chat is the Future of Mobile
Page 47: Why Chat is the Future of Mobile

Messaging powers two way interactions Bots enable you to personalise experiences at scale

applications

Page 48: Why Chat is the Future of Mobile
Page 49: Why Chat is the Future of Mobile
Page 50: Why Chat is the Future of Mobile
Page 51: Why Chat is the Future of Mobile

P a u l G r a y

D i r e c t o r , P l a t f o r m S e r v i c e s , K i k