The Future Competitive Landscape for Conventions ... Talwar - The Future... · International Congress & Convention Association 47th ICCA Congress Victoria BC - Canada November 3rd

International Congress and Convention Association www.iccaworld.com

International Congress & Convention Association

47th ICCA Congress

Victoria BC - Canada

November 3rd 2008

Rohit Talwar

CEOFast Future

[email protected]

The Future CompetitiveLandscape for Conventions

If you would like an electronic copy

of the slides, background data and

research studies mentioned

please email

[email protected]

How big is the Crisis?

Love is inthe Air

Road toNowhere

SuspiciousMinds

Dancing inthe Dark

GDPGrowthIndiaandChina

8-10%

6-7%

3-4%

Recession 0% 1-2% 2-3%

GDP Growth Europe, the USA and Japan

Prepare for Alternative Scenarios

Winning in a Downturn

• Team Approach

• Customer Insight

• CEO – Care Calls

• Small Footprint

Events

• Deepen Support

e.g. Web Tools,

Speakers, Leisure

Airlines in Crisis

Sources: www.flysilverjet.com / www.maxjet.com / http://www.classicdriver.com/upload/images/_de/3443/img06pop.jpg

Airports Under Pressure

Emergence of the Aerotropolis

http://www.yowazzup.com/blog/images/suvarnabhumi_airport.jpg_09282006.jpghttp://dubai-hotel.biz/images/dubai_world_central.jpg?1168208501

http://www.bbrail.com/DynamicContent/Images/ImageLibrary/02_ChekLapKok_HongKong.jpghttp://www.thegalecompany.com/images/NSC.jpg

Demographic Destinies3 billion more people in 40 years –

Demographics is Driving Economics

1998

445 665

769

5266

4034

731

965

339

572

Source : United Nations2008 2050

Changing European Ethnicity

www.brusselsjournal.com

Life Redefined

Economic Power Shifts

The Top 20 in 2025?

Politics Gets Complex

Business on the Brink

Rethinking Talent, Educationand Training

• Networks

• Secondments

• Collaborative

E-learning

• Accelerated

Learning

Global Internet Expansion

Image sources www.mondolithic.com, www.metoffice.com

Natural Resource Challenges

http://news.bbc.co.uk/2/hi/business/7180396.stm

“Companies that are not adequately managing theconsequences of climate change on their business willnot be welcomed as our customers in the future”

Rick MurrayChief Claims Strategist

Swiss Rehttp://www.ci.tarpon-springs.fl.us/water%201.jpg

Innovating New Industries

Environmental Innovation“For too long,environmentally-friendlytechnology and issues aboutthe environment have beenseen as a corporate socialresponsibility issue and notan opportunity to create newwealth in the future.Governments alone cannotsolve the problems we faceunless the capitalist worldinvests in a sustainablefuture.”

Sir Richard Branson.

Virgin Atlantic

Resource Innovation

From requirement analysis through contract negotiation to implementation anddemobilization in months Source: Siemens Industrial Solutions & Services - Airport Logistics

Green Opportunities

• What opportunities could becreated by adopting a greenerapproach to events?

• Which events offer the greatestpotential benefits from 'goinggreen'?

• What analysis have been doneon the potential to recyclematerials e.g. carpets,installations and displays?

• What do customers say aboutenvironmental issues?

• Could reducing an event’senvironmental footprintenhance customerrelationships by helping meettheir environmental goals?

• Are there key customers youcould partner with toexperiment on reducingenvironmental footprints?

Engaging Customers

• What’s already happening in theindustry to reduce the 'environmentalfootprint' of meetings? How effectivelyis this learning being shared?

• What ideas do staff have to improveenvironmental impact?

• Have you evaluated advice andsupport funding available fromsources like greenhotels.com,Greenbiz, Worldwatch, Carbon Trust,Envirowise, the Energy Savings Trustand the Waste Recycling Action Plan ?

Identifying Solutions

• Which venues are alreadymaking progress on reducingthe environmental impact ofmeetings? Can you leveragethese ideas to other venues?

• Could you use contracts withvenues to specifyenvironmental targets?

• Which venues could be mostopen to partnering onenvironmental programmes?

Working with Venues

The Middle East – A Case Study

US$ 3.76 Trillion investment by 2020

170 million Tourists by 2020

Capacity for 320 million extra passengers by 2012

Over 900 new hotels offering 750,000+ rooms by 2020

900+ new aircraft by 2027

Middle East Travel and Tourism

[email protected]

Innovating Capability

The Palms, World and Universe

King Abdullah Economic City – US$120Bn

260,000 Apartments56,000 villas500,000 Residents120 Hotels, 25,000 Rooms

Dubailand US$110Bn

Madinat al-Hareer (City of Silk) – US$86Bn

•Completion 2030•750,000 People•200 Sq Km

4 Cities•Commerce•Leisure and•RecreationEcology•Diplomacy andEducation.

Moscow – Crystal Island

• World’s biggeststructure

• $4 billion “cityinside a building”designed by LordFoster.

• Reaching up~1,500ft

• Housing up to30,000 residents

• More floor spacethan any otherstructure on Earth

• Completes ~2013http://www.timesonline.co.uk/tol/news/uk/science/article3087365.ece

http://www.instablogsimages.com/images/2007/12/27/crystal-island_48.jpg

Morocco – Plan Azur• 6 resorts

• $2bn ski resort inOukaimeden, HighAtlas mountains

• 2,000 rooms

• Over 300 retailunits

• 25,000 sqm ofbusiness andconferencefacilities

http://www.guardian.co.uk/travel/2007/sep/22/saturday.green1?page=all

http://www.emaar.com/Images/Courtyard_tcm3-6604.jpg

Ginger Hotels – Smart Basics

[email protected]

Transforming Food Experiences

Agricultural Innovation

Telephony• Voice• Messaging• SIM card• Phonebook• Ring Tones• Security

Connectivity• Cellular• Up to 14 bands• WLAN/BT• GPS• NFC• FM

Data/Enterprise• 100Mbps• Email• IMS• Browsing• VPN• PIM• Ecommerce• Payments

Software• Protocols• Middleware• Applications• User Interface• Minimize fragmentation

Multimedia• Camera 8-16M• Camcorder• 24M Color Display• Memory (160GB)• Multiformat A/V• HD Video/TV out• Games

(50-100M Tps)• DRM

Technology – Smart Phones

InnovatingExperience

Large Group Interventions

• Open Space

• Simu-Real

• Real Time Strategic Change

• Valentines

• Future Search

• Foo Camp

• Bar Camp

Self-Organising Events

Monetizing Content

ExperientialTechnologies

http://delivery.acm.org/10.1145/1190000/1186267/p35-haque.pdf?key1=1186267&key2=4018883711&coll=&dl=ACM&CFID=15151515&CFTOKEN=6184618

Multi-SensoryExperiences

Geolocation

Multi-DExperiences

Immersive Installations

Immersadome – VirTra Systemswww.redbaron.com/museum/images/gallery/02.jpg

Immersive Videoconferencing

What does the timeline ofdevelopments look like for your

key markets?

• Lead or follow

• Understand trendsand challenges

• Add value – before,during and after

• Have plans B, C and D

ConclusionsDesigning Your Future

If you would like an electronic copy

of the slides, background data and

research studies mentioned

please email

[email protected]

International Congress and Convention Association www.iccaworld.com

Thank you!

47th ICCA Congress & Exhibition

3rd November 2008

If you would like an electroniccopy of the slides, backgrounddata and research studiesmentioned please [email protected]

Rohit Talwar

• Futurist – researching global trends

• Travel the world to see the ideas,people and organisations that areshaping the future

• Advisor to CEOs of globalcorporations and entrepreneurialSME’s

• Take small equity stakes ininnovative start up companies inreturn for advice and assistance

• Leverage a global network of over10,000 contacts to help develop thecompanies we serve

• Founder of Fast Future - futuresresearch think tank formed inOctober 1999

Our ServicesBespoke research; Identification &Analysis of Future Trends, Drivers& Shocks

Accelerated ScenarioPlanning, Timelining &Future Mapping

Identification ofOpportunities forInnovation and StrategicInvestmentStrategy Creation &

Development ofImplementationRoadmaps

Design & Facilitation ofInnovation, Incubation& VenturingProgrammes

Expert Consultations &Futures Think Tanks

Personal Futuring forLeaders and LeadershipTeams

Public Speaking, In-Company Briefings,Seminars andWorkshops

Example Projects• Public and private client research e.g. the future of :

– The Future of Luxury Real Estate in the Middle East

– Designing Your Future (Published August 2008) – book written for the American Societyof Association Executives & The Center for Association Leadership

– Travel and tourism e.g. The Future of Travel and Tourism in the Middle East – a Visionto 2020 (Underway)

– Future of Travel and Tourism Investment in Saudi Arabia (Underway)

– Scenarios for the global economy for 2030 and the implications for migration (underway)

– Global Economies – e.g. The Future of China – the Path to 2020

– Winning in India and China

– Aviation and Airports e.g. Aviation 2030

– Meetings, conferences , exhibitions and events – e.g. One Step Beyond – Future trendsand challenges for the events industry

• Strategic advice to industry players

• Confidential advisory and coaching services to CEOs and top teams

• Public speaking at public conferences and in-company events

• Future thinking workshops and retreats

Our Clients