Travelling Into the Unknown – Competing in an Uncertain and Fast Changing Future Rohit Talwar - CEO – Fast Future NIHF Tourism Summit – Belfast - March 20 th 2015 [email protected] www.fastfuture.com
Jan 15, 2016
Travelling Into the Unknown – Competing in an Uncertain and Fast Changing Future
Rohit Talwar - CEO – Fast FutureNIHF Tourism Summit – Belfast - March 20th 2015
[email protected] www.fastfuture.com
What’s your Attitude Towards the Future?
When Worlds Collide
‘Future Proofed’ Organisations Work on 3 Horizons in Parallel
4-10+ Years
Creating the Future
1-3 Years
Search for Growth
1-12 Months
Operational Excellence
Powerful Forces are
Shaping the Future...
Making Sense of the Future
Mastery
Markets ModelsMagic
ManagementMindsetMuscle
Message / Meaning
I am My Data... and it’s Used Poorly
Our Technologies are Evolving From the Desktop...
...to Portable and Mobile ...
...to Wearable...
...Embedded...
... And Connected to an Immersive Multi-Sensory / Multi-Sensor ‘Internet of Everything’
Smell – The oPhone
Robot Service Staff – e.g. Botlr
Speed, Clarity and Cost are Keye.g. Superfast Construction
Ark Hotel - Dongting Lake - China
Alternative Revenue Models E.g. Auctions
$5190 (£3088)
$14,770(£8791.50)
$136(£81)
Magicians are Creating ‘Wow’ FactorE.g. One Time Insurance
• Smartphone service
• One day contracts
• Premiums start around US$4
• E.g:
• Sports and Leisure
• Golf (Hole in one protection)
• Domestic and Overseas Travel
Traveller Expectations and the Guest Experience are
Evolving Rapidly...
Traveller Priorities56% want a ‘home away from home’
Mobile
Self-Service
Instant Information
Speed
Simplicity
Personalisation
Integration
Consistency
Location Based
Networked
Choice
Value
Proaction
Experience
Authenticity
Control
Service Reaction Times
Reliable WiFi
Traveler motivations will become increasingly fragmented and diverse and harder to segment into clearly definable customer groupings
71%604 Respondents
Hotel guests will expect their stay to be personalized around a set of choices they make at the time of
booking or prior to arrival
92%602 Respondents
Authentic and Offline
Crowne Plaza Copenhagen Towers – Solar Power, Geothermal Well, Eco-rooms
Edgy Social Marketing – e.g. Pinellas, Florida
Community Engagement – “I’m an Athenian, too”
Romania - Confronting Social Tensions
Innovation in Sector Business Models
Continues...
Hotel Personalisation - Room 77
Transparency and Price Guarantees
Reverse Auction - Back Bid
So Where are the Opportunities?
Dark History – Prague Corruption Tours
Integrated Experiences
Hobbyists
Tepee Valley
Ulster American Folk Park
Spiritual Pursuits - Tirnony Dolmen
Culinary Experiences
Best Hotel Awards
…or be Consumed by them
Conclusion - Step into Our Fears…