49 115 Stockholm | Est. 1976 FOR FURTHER INFORMATION, PLEASE CONTACT: Company information Gudrun Sjödén: Monica Ekervik Hedman +46 8 50 528 064 [email protected] Press agent: VARG PR – Joanna Kelly 020 7242 0042 [email protected] GUDRUN SJÖDÉN DESIGN AB Box 47 633, Upplagsvägen 1, SE-117 94 Stockholm, Sweden Tel: +46 8 505 280 80, www.gudrunsjoden.com PRESS RELEASE AUTUMN 2018 GUDRUN SJÖDÉN: FOUR DECADES OF COLOUR & DESIGN Gudrun Sjödén opened her first store in Stockholm in 1976. The brand concept is still comfortable, colourful clothes crafted from natural fabrics and with a Nordic design. But so much has happened over the years. Gudrun Sjödén has long been committed to using more sustainable and eco-friendly materials. And the customer base continues to expand. Today, the clothes are sold via the webshop and catalogues to customers in more than 70 markets, of which Germany, the UK and the USA are the fastest-growing. Over the years, Gudrun Sjödén has received many accolades as a designer and entrepreneur, including the King of Sweden’s Litteris et Artibus Medal and ELLE Sweden’s sustainability award, and has been the no. 1 Swedish fashion label export for several years. GUDRUN SJÖDÉN’S AUTUMN COLLECTION 2018 - THE FOREST Forests and the natural world are the theme of Gudrun Sjödén’s AUTUMN COLLECTION 2018. The inspiration for the designs comes from forests, eskers and handicrafts. Fabrics include lyocell from certified forests in Europe, organic cotton and recycled wool blends. All combined with the essentials collection “10 colours” and uniquely-designed accessories. It has some- thing for colourful women everywhere, of all shapes and ages. That has been Gudrun Sjödén’s idea for more than 40 years. “Right at the start in 1976, when I opened my first store, I wanted to create natural, comfor - table clothing. This autumn’s designs and fabrics have their roots in the natural world. We’ve produced cheerful splashes of colour and muted shades, inspired by forests, earth, cones and eskers,” says Gudrun Sjödén, CEO, owner and founder. THE AUTUMN COLLECTION WILL BE AVAILABLE TO GUDRUN SJÖDÉN’S CUSTOMERS from 24 July, 2018. Gudrun Sjödén is one of Scandinavia’s most successful and distinctive designers with worldwi- de sales. The company has customers in over 70 countries. The brand is retailed via catalogues, online and own-label stores in seven markets. The webshop accounts for almost 70% of the company’s global sales. STRONG BLADES “Slöjda” and other new natural designs have been inspired by traditional crafts, strong blades of grass and roots. Simple materials that have been used for centuries to create handicrafts. The “Slöjda” cardigan is crafted from linen and organic, recycled cotton. COLOURFUL AUTUMN – 10 COLOURS We’ve added more wild colour splashes to our natural essentials. Our classic essentials never go out of fashion – in pink hibiscus, pea-green and cool putty grey. 73% OF OUR ESSENTIALS STYLES ARE MADE FROM SUSTAINABLE MATERIALS Match all the designs and motifs with Gudrun’s extensive essentials collection and unique accessories. 73% of Gudrun Sjödén’s products are now made from sustainable materials. This year we’re celebrating 25 years of organic cotton production in Greece – Hurray! FASHIONED FROM THE BRUSH A new collection comes to life when Gudrun takes out her paintbrush. Sitting at her desk out in the countryside, she paints and sketches new designs. It was the forest around her cottage that inspired her this year to create “Forest”, “Boho Birds” and “Singla” for the collection.
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Stoc
khol
m |
Est.
1976
49
115
Sto
ckho
lm |
Est
. 197
6 FOR FURTHER INFORMATION, PLEASE CONTACT: Company information Gudrun Sjödén: Monica Ekervik Hedman +46 8 50 528 064 [email protected] Press agent: VARG PR – Joanna Kelly 020 7242 0042 [email protected] GUDRUN SJÖDÉN DESIGN AB Box 47 633, Upplagsvägen 1, SE- 117 94 Stockholm, SwedenTel: +46 8 505 280 80, www.gudrunsjoden.com
PRESS RELEASE AUTUMN 2018
GUDRUN SJÖDÉN: FOUR DECADES OF COLOUR & DESIGN Gudrun Sjödén opened her first store in Stockholm in 1976. The brand concept is still comfortable, colourful clothes crafted from natural fabrics and with a Nordic design. But so much has happened over the years. Gudrun Sjödén has long been committed to using more sustainable and eco-friendly materials. And the customer base continues to expand. Today, the clothes are sold via the webshop and catalogues to customers in more than 70 markets, of which Germany, the UK and the USA are the fastest-growing. Over the years, Gudrun Sjödén has received many accolades as a designer and entrepreneur, including the King of Sweden’s Litteris et Artibus Medal and ELLE Sweden’s sustainability award, and has been the no. 1 Swedish fashion label export for several years.
GUDRUN SJÖDÉN’S AUTUMN COLLECTION 2018 -
THE FORESTForests and the natural world are the theme of Gudrun Sjödén’s AUTUMN COLLECTION 2018. The inspiration for the designs comes from forests, eskers and handicrafts. Fabrics include lyocell from certified forests in Europe, organic cotton and recycled wool blends. All combined with the essentials collection “10 colours” and uniquely-designed accessories. It has some-thing for colourful women everywhere, of all shapes and ages. That has been Gudrun Sjödén’s idea for more than 40 years.“Right at the start in 1976, when I opened my first store, I wanted to create natural, comfor-table clothing. This autumn’s designs and fabrics have their roots in the natural world. We’ve produced cheerful splashes of colour and muted shades, inspired by forests, earth, cones and eskers,” says Gudrun Sjödén, CEO, owner and founder.
THE AUTUMN COLLECTION WILL BE AVAILABLE TO GUDRUN SJÖDÉN’S CUSTOMERS from 24 July, 2018.
Gudrun Sjödén is one of Scandinavia’s most successful and distinctive designers with worldwi-de sales. The company has customers in over 70 countries. The brand is retailed via catalogues, online and own-label stores in seven markets. The webshop accounts for almost 70% of the company’s global sales.
STRONG BLADES“Slöjda” and other new natural designs have been inspired by traditional crafts, strong blades of grass and roots. Simple materials that have been used for centuries to create handicrafts. The “Slöjda” cardigan is crafted from linen and organic, recycled cotton.
COLOURFUL AUTUMN – 10 COLOURSWe’ve added more wild colour splashes to our natural essentials. Our classic essentials never go out of fashion – in pink hibiscus, pea-green and cool putty grey.
73% OF OUR ESSENTIALS STYLES ARE MADE FROM SUSTAINABLE MATERIALS Match all the designs and motifs with Gudrun’s extensive essentials collection and unique accessories. 73% of Gudrun Sjödén’s products are now made from sustainable materials. This year we’re celebrating 25 years of organic cotton production in Greece – Hurray!
FASHIONED FROM THE BRUSH A new collection comes to life when Gudrun takes out her paintbrush. Sitting at her desk out in the countryside, she paints and sketches new designs. It was the forest around her cottage that inspired her this year to create “Forest”, “Boho Birds” and “Singla” for the collection.
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