Uniquely Valuable The Benefits of Enterprise 2.0 David Obot George Menzies Michael Marx
Jan 14, 2016
Uniquely ValuableThe Benefits of Enterprise 2.0
David ObotGeorge Menzies
Michael Marx
Emergent Social Software Packages (ESSP)
• Emergent means that the software is freeform, and that it contains mechanisms to let the patterns and structure inherent in people’s interactions become visible over time.
• Social software enables people to rendezvous, connect or collaborate through computer-mediated communication and to form online communities
• Platforms are digital environments in which contributions and interactions are globally visible and persistent over time.
Advantages of Enterprise 2.0
• Valuable Capabilities• Empowers Users To Be More Efficient In
Executing Business Goals. • Group Orientated
Six Benefits of ESSP
1. Group Editing2. Authoring3. Broadcast Search 4. Network Formation
and Maintenance5. Collective Intelligence6. Self Organization
Group Editing
• Collaboration By A Diverse Group Of People
• Center Of Bull’s Eye• Strongly Tied/Closed
Environments
Example:• The Eureka System
Disadvantages
• Two drawbacks• 1st disadvantage• Inaccessible Information • Information cannot be of use to outsiders
2nd disadvantage• Ties into the first disadvantage• Impossible for outsiders to contribute
Authoring
Generating content for a broad audience• Examples: status updates, sharing photos &
videos, podcasting, blogging• Value: being able to easily share knowledge,
experience, expertise, insight• Possible because of web 2.0 advancements
such as SNS over the internet
Benefits of Authoring
Authoring software:• Destroys barriers to knowledge sharing• Reduces distortions• Increases engagement• Self-correcting• Reduces the burden on a few
Real Life Applications
Mike Hartigan (Project Manager, Intrawest Placemaking)
• Developed a new way of incorporating rebar in the floor of a heated floor entrance, which saved $500,000 on a $2 million contract
• Hartigan posted his innovative method on Intrawest’s wiki intranet called ThoughtFarmer and his idea has spread throuhout the industry
ThoughtFarmer Software
Broadcast Search
• Publicizing what you don’t know in queries or a public forums in hopes of receiving an answer
• Not a new Idea• Answers exists on
popular Forums like Yahoo!
• www.Innocentive.com is a forum is which scientific problems that have stumped Research groups are posted
Network Formationand Maintenance
• Within enterprises, most contributors to ESSPs can be traced back to their author.
• This allows a searcher or browser to identify people who would be valuable to their buisnesses.
Collective intelligence
• Wisdom Of Crowds!!• Refers to the use of
technologies like prediction markets
to generate answers froma dispersed group.
Self-Organization
• Ability of users to build valuable communities and recourses and shape them over time, without having to rely on guidance.
• Broadest benefit from social networking software and ESSPs
THE END