the first 20,000 years of advertising Just do it.
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the first 20,000 years of advertising
Just do it.
who am I?
http://adbroad.blogspot.com
/
oldest working writer in advertising
what is advertising?
cavemen did it
what is advertising
cavemen did it
what is advertising
Shakespeare wrote jingles for his father’s glove shop
what is advertising Shakespeare wrote jingles for his father’s
glove shop
The gift is small,
the will is all,
Alexander Aspinall
what is advertising 1899 NW Ayer defined it: Keeping your name in
posters predominated, limited to names of product, seller
companies sought finest artists of the day to do visuals
Toulous Lautrec’s ads for Moulin Rouge now hang in Louvre
what is advertising
1904 Lord & Thomas ad agency changed definition to “salesmanship in print”
Kodak, John W. Hartman Center for Sales, Advertising & Marketing History Duke University
Lever Bros, 1918. John W. Hartman Center for Sales, Advertising & Marketing History Duke University
Pond’s, 1924, John W. Hartman Center for Sales, Advertising & Marketing HistoryDuke University
1928Vintage Ad Browser
Don Draper’s ad was brainstormed in the 20s
1927Vintage Ad Browser
Marlboro was introduced as ladies’ cigarette “Mild as May”
1957Tobacco Documents
In 1950s, after study linked smoking to cancer, Marlboro repositioned for men.
Leo Burnett sought icon perceived to be most masculine.
1957 Tobacco documents
1960’s
1970’s
1984
1990s
http://adage.com/mediaworks/article?article_id=146104
160 million users worldwide
375,000 new users each day
90 million tweets posted each day
500 million users
75 million users
technology has changed but psychology hasn’t the art of persuasion is alive and well. it’s just wearing new clothes.
what is advertising
engaging consumer to talk about brand
what is advertising
engaging consumer to talk about brand the best advertising doesn’t look like
advertising
what is advertising
engaging consumer to talk about brand the best advertising doesn’t look like
advertising it offers value in return for consumer’s
attention
https://www.myskystatus.com/
utility
discounts
DIY creativity
brandfictionfactory.com
campaign created by Deep Focus for AMC
community
how nike chalkbot works
personal fulfillment
free stuff
self-improvement
it goes where advertising hasn’t before, creative in content
and strategy
for personal connection with consumers
and opportunities for earned media
what is advertising
a profession in need of your vision and talent
finding a job used to mean assembling spec ads on foamcore
and zipping them into a fake leather art case called your “book”
which you’d send around to agencies, one by one
and hope for a call
today’s advertising leaders are looking to your generation for brilliance
to light the way in a world that some still don’t understand
where’s my jetpack
leanmeanfightingmachine.com
for moral support along the way,@AdBroad
Helen Klein Rosshelenkleinross.com
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