The fallacy of experience design

© 2012 Sapient Corporation | Confidential

TheFallacy of

Experience Design

Business User

When we design for system or tool, are we widening the aperture broadly enough to consider the full experience?

Designing for experiences

Is the design of this immersive coke machine a useful example of Experience Design?

© 2012 Sapient Corporation

The evolution of the experience designer


A NEW BREED OF DESIGNERDesigning for experiences

The user is always at the center of UCD/HCI thinking, but are we truly considering their full context, their full journey?

In reality, the tools and systems we create are mere catalysts for experiences, not experiences unto themselves.


Business User

When we design for system or tool, are we widening the aperture broadly enough to consider the full experience?



Business User

For example, are you designing a banking ATM, or

a banking experience?What other considerations, guidelines, and frameworks can we use to appropriately design a banking experience?



As designers, what’s

NEXT?© 2012 Sapient Corporation

In this session, we’ll provide a framework for

considering true experience design.


The fallacy of experience design

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