Your Access to the Chinese Community in Finland&Nordic Countries and Advertisement Success The Epoch Times
May 25, 2015
Your Access to the Chinese Community in Finland&Nordic Countries and
Advertisement Success
The Epoch Times
The Epoch TimesLARGEST CHINESE NEWSPAPER
• Independent global media group.• Started 2000 by Chinese-Americans in the U.S.• European edition started 2001 in Germany as weekly
paper.• Daily/weekly print edition available in 33 countries, • with 4,500,000 copies/week. • 10 Languages in print edition in English, French, Germen,
Russian, Spanish, Korean, Japanese etc.
Web in 18 languagesDaily “click” 4,000,000 times
• Chinese: http://www.epochtimes.com/
• English: http://www.theepochtimes.com/
• Svenska: http://www.epochtimes.se/
The Epoch Times
Chinese-Growing Population in Europe
• Over 20 million in Europe
• About 7 428in Finland until 2009
The Epoch Times
Source: http://www.immi.se/ir/ir2001/kineser.htmhttp://www.stat.fi/artikkelit/2010/art_2010-07-09_001.html
Chinese Tourist- boom : 100 million in 2020 …
• 54 million Chinese travellers outside China, 2010• …and spent 6,68 billion dollar.• Chinese spends second to Americans.• Typical Chinese tourist: 25-44 year old, highly
educated and wealthy…
The Epoch Times
Source: http://news.lvyou168.cn/en/20070226/7965.html
Chinese tourists in Finland:
• 30% increased in 2006, reaching a total of 94,000 nights spent (Helsinki Sanommat)
Distribution In Finland • Helsinki• Espoo• Vantaa• Tampere• Oulu• Rovaniemi• Other small cities
The Epoch TimesYour advertise success to Chinese in Finland-
Nordic countries and Europe
Weekly Readers in Nordic Countries: • 3000 Copies• 10 000 people
Weekly Readers in Europe:• 40 000 Copies• 70 000-100 000 people
Chinese/Asian SupermarketsThe Epoch TimesDistribution Channels:
The Epoch TimesDistribution Channels:
Helsinki-Vantaa-Espoo: Over 200 Chinese Restaurants, Take-away Restaurants
The Epoch TimesDistribution Channels:
big libaries in Uusimaa Area
The Epoch TimesDistribution Channels: Supermarkets
The Epoch TimesDistribution Channels:
Tourists Spot (extra copies in summer)
The Helsinki Cathedral
WHO reads the Epoch Times
• 44% of families with children under 18. • 72% Fluent in English• 78% Own a car• 58% Own houses/apartments• 50% Works as professional business
owners/management• 79% University graduate• 71% Aged 25-54• 83% Comes originally from Main-land China.• Average household income USD 65,000
Source: http://www.youmaker.com/video/show/video?id=adeae96af77d48398cab971c597c05b9
2008 Survey: Why & Who Like the Epoch Times
Why:• 77% unique, “can’t-find-anywhere-else” • 76% independent, truthful reporting, covering universal principles and human rights• 40% healthy, non-violent, non-erotic
Who:• 83% of the readers are immigrated from mainland
China
Source: Proprietary U.S.-wide survey of 5,046 readers of the Chinese print edition of the Epoch Times. Conducted online May 18 – June 13, 2008. Margin of error +/-1.14%. at 95% confidence level.
NOTE
We report the news that
Google wants all Chinese
people to read, uncensored.
• Tianmen Square Massacre• SARS• Human Rights• Openness & information
Freedom
Censored in China
• Google• Facebook• Twitter • YouTube• Skype
The regime demands total control of information
National Ethnic Press & Media
Council Award (Canada)
Epoch Times publisher Cindy Gu receives an award from Ontario Lt. Governor James Bartleman.
Asian American Journalists Association National Award
(U.S.)
English Epoch Times Editor-in-Chief John Nania with former U.S. Vice-President Walter Mondale.
The Epoch Times Awards
The Epoch TimesCoverage:
• News & analyses in Politics, Economy and Business
• Science & Discoveries• Travel & Culture• Sport & Fashion• Health & Chinese medicin• Motors & Estate
The Epoch Times
Some of ET´s Customers
The Epoch TimesSome of Our Customers