The Dualities Of Innovation

Qquestion:

Why does Innovation {break}?

does it {break}?

does it {break}?

real life example

1 919

Berth, R., The Return of Innovation, Düsseldorf, 1993.

ideas

does it {break}?

real life example

27% raw projects

Berth, R., The Return of Innovation, Düsseldorf, 1993.

does it {break}?

real life example

19% financed projects

Berth, R., The Return of Innovation, Düsseldorf, 1993.

does it {break}?

real life example

9% launched

Berth, R., The Return of Innovation, Düsseldorf, 1993.

does it {break}?

real life example

0.5% successful

Berth, R., The Return of Innovation, Düsseldorf, 1993.

does it {break}?

real life example

0.5% successful

Berth, R., The Return of Innovation, Düsseldorf, 1993.

0.5% of original ideas are successful

only 2.9% of financed projects are successful

Why does Innovation {break}?

1

Why does Innovation {break}?

uncertainty

1

Why does Innovation {break}?

uncertainty

•new {product}•new {market}•new {technology}

1

Why does Innovation {break}?

uncertainty

•new {product}•new {market}•new {technology}

2complexity

complexity

complexity

the dualities of {innovation}

the dualities of {innovation}

adventurous {cautious}vs

open {closed}vsdivergent {convergent}vs

creative freedom {structure}vs

creative freedom{structure}vs

creative freedom

creative freedom

choice

flexibility

originality

creative freedom

choiceflexibility

originality

{structure}vs

creative freedom

choiceflexibility

originality

{structure}vs

• control• process• limitations

creative freedom {structure}vs

too much {structure} stifles creativity

creative freedom {structure}vs

too much {structure} stifles creativitystifles

creative freedom {structure}vs

too much {structure} stifles creativity

too little {structure} wastes creativity

stifles

creative freedom {structure}vs

too much {structure} stifles creativity

too little {structure} wastes creativity

stifles

wastes

creative freedom {structure}vs

creative freedom {structure}vs

The Thomas Edison example

creative freedom {structure}vs

1093 patentslightbulb

inventor

phonograph

movie cameraThe Thomas Edison example

creative freedom {structure}vs

1093 patentslightbulb

inventor

phonograph

movie camera • 1 000 000 note pages• filing system• searchable• to-do list

The Thomas Edison example

creative freedom {structure}vs

1093 patentslightbulb

inventor

phonograph

movie camera • 1 000 000 note pages• filing system• searchable• to-do list

any useful info recorded so that no effort is wasted in repeating experiments

The Thomas Edison example

divergent{convergent}

vs

divergent{convergent}

vs

convergent

divergent{convergent}

vs

investigate mergescientificprobing

dissectionfacts

analysis logicsingle outcome

convergent

divergent{convergent}

vs

investigate mergescientificprobing

dissectionfacts

analysis logicsingle outcome

amalgamate

synthesiscreativity

alternativesabstraction

convergent divergent

opinionscanning

1

2

{Question} What opportunities does the economic slowdown present?

1

2

{input} economic slowdown

{Question} What opportunities does the economic slowdown present?

1

2

{input} economic slowdown

{Question} What opportunities does the economic slowdown present?

several opportunities

1

2

{input} economic slowdown

{Question} What opportunities does the economic slowdown present?

several opportunities

{Question} Which opportunity has the most potential?

1

2

{input} economic slowdown

{Question} What opportunities does the economic slowdown present?

several opportunities

{output} high potential opportunity

{Question} Which opportunity has the most potential?

1

2

3

4

{input} high potential opportunity

{Question} How can this opportunity be exploited?

3

4

{input} high potential opportunity

{Question} How can this opportunity be exploited?

many ideas

3

4

{input} high potential opportunity

{Question} How can this opportunity be exploited?

many ideas

{Question} Which ideas can be a feasible concept?

3

4

{input} high potential opportunity

{Question} How can this opportunity be exploited?

many ideas

{output} feasible concept

{Question} Which ideas can be a feasible concept?

3

4

5

6

{input} feasible concept

{Question} How should this concept be implemented?

5

6

{input} feasible concept

{Question} How should this concept be implemented?

several different designs

5

6

{input} feasible concept

{Question} How should this concept be implemented?

several different designs

{Question} Which design best fits the design and control objectives?

5

6

{input} feasible concept

{Question} How should this concept be implemented?

several different designs

{output} implemented solution

{Question} Which design best fits the design and control objectives?

5

6

divergent{convergent}

vs

divergent{convergent}

vs

adopting the appropriate {thought} process

?

open{closed}vs

{closed}vsopen

{closed}vs

Closed Innovation Open Innovation

open

{closed}vs

Closed Innovation Open Innovation

Protections

Exclusions

Proprietary

open

{closed}vs

Closed Innovation Open Innovation

Sharing

Inclusive

Collaboration

Protections

Exclusions

Proprietary

open

open{closed}vs

appropriate {evolution} from closed to open,or vice versa

adventurous{cautious}vs

risk takerexploratory

boldchancer

adventurous vs

careful

calculatedattentive

premeditated

adventurous

cautious

{cautious}

risk-taking in a specific circumstance

adventurous vs

determining the appropriate level of

{cautious}

adventurous {cautious}vs

open {closed}vsdivergent {convergent}vscreativity {structure}vs

adventurous {cautious}+

open {closed}+divergent {convergent}+creativity {structure}+

adventurous +open +divergent +creativity +

+innova&onimprovementprograms

measure innovation capability

assistwithinnova&onprojects