The Dream Warriors Present an Introduction

8/2/2019 The Dream Warriors Present an Introduction

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PRESENTED BY

HARSHITA SINGH

JASPREET KAUR

MITALI MITTAL

AAFREEN KHAN
http://en.wikipedia.org/wiki/File:Hindustan_Unilever_Logo.svg


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INTRODUCTIONINTRO

India's largest Fast Moving Consumer Goods company with 100 factories across India.

In 1931, first Indian subsidiary, Hindustan Vanaspati Manufacturing Company,

followed by Lever Brothers India Limited (1933) and United Traders Limited (1935).

HUL formed in November 1956;

The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited.

one of the country's largest exporters and recognised as a Golden Super Star Trading House


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Hindustan Unilever Ltd(HUL) Indias largest fast moving consumer

goods ( fmcg) company, its journey began 75 years ago in 1983 , whenthe company was incorporated .

The company stirring the lives of two out of three Indians with over 20

distinct categories in home & personal care products and foods &

beverages and also one of the countrys largest exporters .

They are manufactured in over 40 factories across India .

In 1931 HUL setup its first Indian subsidiary , Hindustan vanaspatimanufacturing company followed by Levers brothers India ltd in the

year 1933 and United trader ltd in 1935 . These three companies merged

to form HUL in November 1956 .


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In 1958 , HUL started its research unit Hindustan unilever research

center (HLRC) at Mumbai factory .Company become the first foreign subsidiary in India to offer equity tothe Indian public.

HUL recognized by govt of India as star trading house in export in1992

TURNING POINTS :

HUL s largest competitor TATA OIL MILLS CO ( TOM CO) merge withit in 1993 and get accomplished in dec 1994 .

HUL recognized as super star trading house in 1995 .


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HUL forms Nepal lever ltd in 1994

HUL and US based Kimberley Clark corporation form 50:50 jointventure to become Kimberley clark lever ltd to market huggiesdiapers and kotex famines care products .

HUL acquired Kwality and Milk food ltd 100% brand namesand distribution assets accordingly , HUL introduced WALLs .

The company Lakme ltd came tojoint ventures and formedLakme lever ltd .

Ponds India ltd was merged with HUL on Jan 1998.

The company acquired Marine business from Amalgam groupcompanies on march 2003.


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The company has disposed its Mushroom business which formed part

ofKICM (Madras ) ltd and its Seeds business also in the year 2004 .

As of dec 2005 , Lever India exports ltd , Lipton India exports ltd ,

Merry wheather food products ltd , Toc disinfectants ltd and

International fisheries ltd was merged with the company HUL , both the

five companies are wholly owned subsidiaries of the company Vasishti

detergents ltd ( VDL) came into hold of the company as a result ofamalgamation of the Tata oils mills co ltd , VDL was merged with the

company in feb 2006 .


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In march 2007 Sangam Direct a non store home delivery retail

business operated by Unilever India exports ltd (UIEL) ,a fully owned

subsidiary was transformed to Wadhavan foods retail pvt ltd (WFRFL) on

a slump sale business and also in same month of the same year , the

company had carried out demerger of its operational facilities in

Shamnagar , Jamnagar,Janman lands into three independent and

separate companies being 100% subsidiaries of the company KNOWN AS

Shamnagar estates pvt ltd , Jamnagar properties pvt ltd and Hindustan

kwality walls food ltd .

in June 2007 the company has changed its name from Hindustan lever

ltd to HINDUSTAN UNILEVER LTD .

Recently Hewitt associates ranked HUL among the top four companies

globally in the list of global top companies for leaders .


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the company was ranked NO1 in the Asia pacific region and in india

During 2008 Unilever announced its collaboration with the Indian

Dental Association (IDA) in conjunction with the World Dental Federation

(WDF) through its Pepsodent , leading oral care brand.

HUL has more than 670 lives patents and 700 million consumers use

HUL brands in India as a part of daily life.


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HUL indentified five key platforms and have articulated goals , both

short term and long term stretching to 2015 , would work in areas of

health and nutrition and women empowerment on the social front , the

economic agenda would be to enhance livelihoods and the

environmental agenda would focus on water conservation and cuttinggreen house gasses .

UPDATES :

20 Jan 2012 - HUL announces changes in management committee

20 Jan 2012 - HUL to enter into agreement with Unilever to Berylcreem

in India.

25 Jan 2012 - HUL announces financial results

27 Jan 2012 - the Unilever foundation launched


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Hindustan unileverltd

Personal wash

Lux, lifebuoy, dove

Pears, rexona, breeze,

Laundry

Surf excel

Wheel

sunlight

Skin care

Fair & lovely

Ponds

vaseline

Hair careSunsilk

Clinic

Oral carePepsodent

closeup

DeodorantsAxe

rexona

Color cosmetics lakme

ayurvedic ayush


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HOME & PERSONAL CARE

FOODS

EXPORTS

OTHERS(CHEMICALS,

WATER)

16.2%

7.3%

2.2%

74.3%

CONTRIBUTION TO DIFFERENT SECTORS

MARKET CAPITALISATION AS PER BSE Dec 2008


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Competitors of HUL SOAPS

HUL brands

Lux

Rexona

Breeze

Lifebuoy

Competitors brands

Santoor, Chandrika

Cinthol, Mysore Sandal

Godrej no. 1, Nirma

Dettol


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Competitors of HUL SOAPS

HUL brands

Pears

Dove

Hamam

Liril

Competitors brands

Santoor, Savlon

Camay

Margo

Cinthol


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Competitors of HUL Hair Care

Sunsilk

Clinic Plus

Dove

Pantene

Head & Shoulders

LOreal, Garnier


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Competitors of HUL Oral Care

Pepsodent

Close Up

Colgate

Meswak

Dabur Red

Anchor


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TEA


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SALT


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SOUPS


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ICE CREAM
http://202.87.40.45/news_image_files/Amul_Ice_Cream_160.jpg


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COMPETITORS

SURF EXCEL: ARIEL

WHEEL: NIRMA

RIN: TIDE


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SWOT AnalysisStrengths:

Strong brand portfolio, price quantity & variety.

Innovative Aspects.

Presence ofEstablished distribution networks in both

urban and rural areas.

Solid Base of the company.Corporate Social Responsibility(CSR)

Weaknesses:.

Strong Competitors & availability ofsubstitute products.Low exports levels.

High price of some products.High Advertising Costs.


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Opportunities:Large domestic market over a billion populations .

Untapped rural market.

Changing Lifestyles & Rising income levels, i.e. increasing per capita

income of consumers.Export potential and tax & duty benefits for setting exports units.

SWOT Analysis

Threats:

Tax and regulatory structure.

Mimic of brands

Removal of import restrictions resulting in replacing of domestic brands.

Temporary Slowdown in Economy can have an impact on FMCG Industry.


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Corporate social responsibility

Providing education on health and hygiene

Women empowerment

Water management

Rehabilitation of special or underprivileged children

Care for the destitute and HIV-positive

Rural development.

Plays active role in natural calamities


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EVERYDAY I WILL SELL.

EVERYDAY I WILL

EARN.

MONEY. RESPECT

1

Started in 2001, Shakti is HUL's rural initiative, which targets small villages with population of

less than 2000 people or less.

micro-enterprise opportunities for rural women

Providing health n hygiene education through shaktivani program

ishakti portal

Shakti has already been extended to about 15 states ,80,000 villages in with 45,000 women

entrepreneurs and generating Rs.700-1000 per month to each women.


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PRODUCTS TAGLINES BRAND

AMBASSADORS

Fair n lovely Gorepan se kahi jada saaf

gorapan

kiran thapar

Knorr( soups) Itna healthy ki mummy

khush itna yummy ki

tummy khush

kajol

Bru coffee Aisa taste jo har pal ko

karde lite

Shahid kapoor & priyanka

chopra

lux Nami ko lock kare twacha

banaye narm aur mulayam

Aishwaraya , ankita n

sushant


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PRODUCTS TAGLINES BRAND AMBASSADORS

Clinic all clear When u wear black take a

clear license

Shahid kapoor n asin

Vim Har chiknayi khatam lage

20 sec se b kam

Sakshi tanwar

Taj mahal tea Wah taj ! Saif ali khan

Surf excel Daag ache hai !

Rin Chaunko nai chamko

Dove Dove does not dry your

skin like soap


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Thank you for your time....


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The Dream Warriors Present an Introduction

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