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“Cultivating a Culture of Global Leaders” Natalie Apadula and Jill Baum PMBA 2016
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SEP_Global Warriors

Feb 07, 2017

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Page 1: SEP_Global Warriors

“Cultivating  a  Culture  of  Global  Leaders”  Natalie  Apadula  and  Jill  Baum  

PMBA  2016                

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Biographical  Sketch  of  the  Founders  

 

We  are  two  graduate  students  working  dead  end  jobs  who  feel  we  could  do  so  much  more  with  our  lives  and  make  a  tangible  change  in  the  world.  We  decided  to  found  an  organization  that  will  provide  like-­‐minded,  motivated,  recent  graduates  with  opportunities  that  we  never  had.  

 

Our  program  focuses  on  philanthropy  and  the  ability  to  travel  on  a  budget  while  gaining  real-­‐life  experience  in  a  specific  field  of  study,  cultivating  a  generation  of  leaders.    We  want  to  give  those  with  fewer  than  5  years  of  experience  a  chance  at  entry-­‐level  positions  and  gain  the  experience  that  every  job  requires.  

 

Join  us  on  our  journey  and  we  will  put  you  on  the  exciting  path  to  leadership!  

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Table  of  Contents  

 

Executive  Summary  …………………………………………………………………………………………………………………..3  

Alignment  with  Authentic  Leadership  

  Personal  Core  Values  …………………………………………………………………………………………………….5  

  Foundation  Relevance  to  Personal  Core  Values  …………………………………………………………….5  

  Vision  Statement  …………………………………………………………………………………………………………..5  

  Mission  Statement  ………………………………………………………………………………………………………..5  

SWOT  Analysis  

  Summaries  of  Domains  ………………………………………………………………………………………………….6  

  Market  Analysis  …………………………………………………………………………………………………………….6  

Entrepreneurial  Focus  

  Formative  Growth  

    Operations  …………………………………………………………………………………………………………8  

    Finance  …………………………………………………………………………………………………….………11  

    Marketing  …………………………………………………………………………………………….………….13  

    Human  Resources  

      Staffing  …………………………………………………………………………………………………17  

      Rewards  ……………………………………………………………………………………………….19  

  Institutional  Growth  

    Intellectual  Integrity  ………………………………………………………………………………………..20  

    “Me”  to  “We”  ………………………………………………………………………………………………….20  

    Resources  ………………………………………………………………………………………………………..21  

    Sustainability  …………………………………………………………………………………………………..22  

Conclusion  and  Implications  …………………………………………………………………………………………………..24  

 

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Executive  Summary  

 

An  organization  who  sponsors  recent  graduates  to  promote  travel  and  work  abroad.  This  program  will  involve  participants  with  local  philanthropy  while  gaining  real  world  experience  in  a  specific  field  of  their  choice,  all  while  having  the  opportunity  to  travel  and  see  the  world.  

 Unemployment  is  one  of  the  biggest  fears  of  every  recent  graduate.  The  job  market  is  tougher  than  ever  and  because  of  that,  many  graduating  seniors  are  jumping  at  any  opportunity  they  have  just  to  get  some  income  so  that  they  can  make  their  student  loan  payments.    Their  passions  are  thrown  to  the  side  in  favor  of  the  responsible  thing  to  do.    Their  travel  hopes  and  dreams  are  left  with  their  memories  of  junior  year  study  abroad  semesters.    But  not  anymore!    Global  Warriors  is  an  organization  that  pairs  recent  graduates  with  employment  positions  abroad.    This  allows  recent  graduates  to  gain  necessary  experience  needed  for  their  dream  positions  while  being  able  to  see  the  world  and  gain  invaluable  knowledge.    Real  world  experience,  philanthropy,  independence,  self-­‐discovery,  passion  for  travel,  adventure,  and  dedication  are  the  pillars  on  which  this  organization  is  founded  upon.  The  goal  of  creating  a  stronger  global  community  is  what  all  members  of  Global  Warriors  strive  towards.        There  is  currently  no  organization  out  there  like  this  one.    Global  Warriors  will  be  a  pioneer  in  the  temp  agency  realm  for  international  placement  focusing  on  recent  graduates.    We  want  to  give  those  who  have  worked  their  tails  off  during  their  higher  education  to  be  able  to  see  the  payoff  of  their  hard  work  and  be  rewarded  with  a  position  that  doesn’t  force  them  to  give  up  their  love  of  travel.    The  success  of  this  organization  won’t  be  easy  and  it  will  take  a  lot  of  hard  work.    But  once  the  groundwork  is  laid  down  and  the  connections  are  established  with  universities  and  multinational  companies,  this  organization  has  the  potential  to  change  the  future  and  unemployment  rate  of  recent  graduates  everywhere.    A  detailed  12-­‐month  plan  is  set  in  place  to  stabilize  a  foundation  for  the  organization  and  gain  the  necessary  backing  in  order  to  make  a  dream  like  this  into  a  reality.    From  there,  a  subsequent  year  outline  has  been  drawn  up  to  ensure  that  far-­‐reaching,  yet  realistic,  goals  can  be  met  in  order  to  ensure  the  sustainability  of  this  organization.    Finances  have  been  taken  into  account  and  staffing  needs  and  rewards  have  been  developed  based  upon  what  is  realistic  and  obtainable  at  various  points  in  the  establishment  process.    A  detailed  marketing  strategy  has  also  been  plotted  so  that  the  necessary  material  is  ready  to  be  sent  to  the  printer  at  a  moment’s  notice  to  start  raising  brand  awareness  and  serving  our  target  markets’  needs.    Continuing  further  past  logistics,  plans  and  procedures  have  been  set  in  place  to  leverage  strengths  of  one  against  weaknesses  of  another.    A  continuous  educational  plan  has  been  thought  out  because  knowledge  is  endless  and  always  needs  to  be  cultivated.    The  future  of  Global  Warriors  is  why  we  work  hard  today,  and  therefore  a  strategy  has  been  developed  to  

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ensure  that  the  values  and  key  features  are  always  lived  through  the  employees  and  will  be  passed  on  to  the  future  leaders  long  after  initial  success.    Connections  with  mentors  and  advisors  are  crucial  to  navigating  unchartered  territory  and  have  already  been  established  and  are  ready  to  be  utilized  at  any  time.    Global  Warriors  is  an  organization  that  will  not  be  around  solely  for  a  year  or  so.    A  sustainability  plan  has  also  been  developed  to  ensure  that  this  organization  is  prepared  to  change  with  social  and  society  evolution  to  make  sure  that  it  is  always  viable  in  any  environment.    

While  having  a  high  school  degree  used  to  be  enough  to  make  it  into  the  middle  class,  the  bar  is  higher  today.  Millennials  are  the  first  generation  that  needs  to  have  a  college  degree  and  experience  to  be  able  to  compete  and  enter  the  workforce.  Global  Warriors  gives  hope  to  those  who  feel  helpless  in  this  vast  world  of  employment.    It  allows  young  and  hungry  individuals  the  chance  they  feel  they  don’t  have  without  the  restrictions  of  experience  and  choosing  responsibility  over  feeding  the  soul.    Global  Warriors  will  fight  for  the  future  generations  both  financially  and  passionately.  

 

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Alignment  with  Authentic  Leadership  

 Personal  Core  Values:  •   Real  World  Experience  •   Philanthropy  •   Independence  •   Self-­‐discovery  •   Passion  for  travel  •   Adventure  •   Dedication  

 Foundation  Relevance  to  Personal  Core  Values:  

Passion  for  travel  and  a  drive  for  success  often  leave  recent  graduates  with  a  sense  of  confusion.  The  need  for  financial  security  pushes  young  professionals  into  entry-­‐level  jobs,  not  allowing  passions  to  be  explored,  and  bringing  learning  and  creativity  to  a  halt.  Global  Warriors  wants  to  provide  recent  graduates  with  the  opportunity  to  capitalize  on  their  desire  to  see  the  world  while  gaining  much  needed  experience  in  the  fields  of  their  choice.  Through  education,  networking,  and  dedication,  our  staff  helps  recent  graduates  with  all  components  related  to  international  travel  and  work  abroad,  connecting  multinational  companies  and  professionals  for  job  opportunities,  providing  foundation  scholarships  for  relocation  costs,  and  companies  to  assist  with  abroad  housing  and  visas  in  order  to  make  the  process  as  simple  as  applying  for  any  local  position.  

 Vision  Statement:  

Global  Warriors  will  be  the  ultimate  organization  for  global  connectivity  for  job  placement  through  education,  networking,  and  discovery.  

 Mission  Statement:  

Through  networking,  education,  community  awareness,  philanthropy,  and  adventure,  Global  Warriors  strives  to  connect  young  professionals  with  abroad  opportunities  to  promote  self  and  international  discovery  while  making  a  positive  impact  on  the  global  community.  

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SWOT  Analysis  Strengths:  

•   Unique  •   Growing  network  of  seasoned  professionals  who  are  aware  of  ever-­‐changing  

international  laws  •   Reaches  a  global  community  •   Capitalizes  on  a  sector  that  will  always  have  a  need  •   Mission/Vision  Statement  will  resonate  well  with  targeted  audience  •   Increased  philanthropy  for  businesses  involved,  can  use  as  Community  Service  

Responsibility  •   Businesses  will  be  able  to  train  and  groom  young  talent  to  their  policies,  procedures,  

and  culture  •   Participants  will  be  able  to  gain  real-­‐world  experience  in  their  field  of  study,  securing  a  

career  that  will  allow  them  to  learn  and  grow  with  an  organization  -­‐  putting  them  on  the  path  to  leadership  

 Weaknesses:  

•   Global  economies  are  never  constant  and  therefore  job  placement  needs  may  vary  •   Being  a  new  organization  means  that  name  recognition  would  need  to  be  established  in  

order  to  gain  credibility  and  a  following  •   As  a  pioneer  in  this  venture,  there  are  no  trial  and  error  practices  that  have  already  

been  established  –  all  components  will  be  new  and  have  the  opportunity  for  failure    Opportunities:  

•   Targeting  a  market  that  is  currently  in  desperate  need  of  job  placement  •   Study  Abroad  is  growing  rapidly  in  universities  around  the  world,  allowing  for  a  broad  

target  audience  •   Multi-­‐national  companies  are  given  the  chance  to  find  employees  who  are  able  to  be  

fluid  throughout  many  locations  and  teach  the  values  and  inner  workings  at  any  location  •   Global  community  interacting  with  a  goal  towards  achieving  the  vision  for  the  workforce  

of  the  future    Threats:  

•   Having  Americans  look  for  US  salaries  in  an  age  of  globalization  where  cheaper  labor  is  available  

•   International  affairs  will  play  a  role  in  where  we  can  target  job  placement  and  where  it  will  be  safe  to  send  our  professionals  

•   Companies  may  prefer  to  promote  from  within  for  abroad  opportunities  rather  than  bring  in  new  staff  

   

 

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Market  Analysis  

 

We  have  segmented  our  market  into  young,  recent  college  graduates  in  the  United  States,  who  are  involved  with  their  community  and  interested  in  traveling  and  working  abroad.  

The  target  market  for  our  business,  while  widespread,  is  rather  unique  in  terms  of  how  we  are  approaching  the  population.  Though  there  are  many  undergraduates/recent  graduates  with  little  to  no  work  experience,  Global  Warriors  will  be  targeting  these  individuals  with  an  opportunity  for  growth  in  more  than  just  the  workplace.  We  not  only  offer  job  placements  that  may  not  have  otherwise  been  available,  but  we  also  offer  once-­‐in-­‐a-­‐lifetime  traveling  experiences  all  over  the  world.  

For  young  college  graduates,  the  current  unemployment  rate  is  7.2  percent,  compared  to  5.5  percent  in  2007.  The  underemployment  rate  is  currently  14.9  percent,  compared  with  9.6  percent  in  2007.  Recent  college  graduates  make  up  about  40  percent  of  the  unemployed  in  the  United  States.  We  hope  to  saturate  this  growing  market  and  help  to  shrink  these  numbers,  placing  recent  graduates  into  jobs  that  will  blossom  into  careers.  

 

 

 

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Entrepreneurial  Focus:  Formative  Growth  

 

Operations:  

12-­‐Month  Plan:  

Month  1:   Find  primary,  local  companies  to  target  to  recruit  for  participation  in  our  program,  establish  a  sales  strategy  to  market  to  these  companies,  order  promotional  items  to  use  in  the  company  recruitment  process,  plan  initial  meetings,  start  the  process  to  incorporate  the  non-­‐profit  

Month  2:   Founders  start  to  attend  meetings  with  companies  to  try  to  get  their  involvement  within  this  program,  grow  the  company  base  and  work  on  positions  available  for  employment  opportunities,  begin  the  process  for  tax  exemption  for  the  organization,  apply  for  grants  and  solicit  donations  

Month  3:   Continue  to  market  Global  Warriors  to  companies  with  offices  abroad,  try  to  expand  the  areas  of  the  possible  employment  possibilities  to  have  options  for  people  of  all  interest  areas,  register  with  the  state  agency  for  a  non-­‐profit  in  order  to  be  listed  in  their  registry  

Month  4:   Work  on  collaboration  efforts  with  the  Rotary,  which  have  offices  all  over  and  provide  foundation  money  in  order  to  try  to  establish  one  of  our  own,  continue  to  expand  the  company  base  with  employment  possibilities,  consult  with  the  international  law  attorney  to  start  gathering  information  on  visa  laws  and  international  employment  regulations  

Month  5:     Have  a  base  of  15  employment  options  pending  logistics  for  new  recent  graduate  recruits,  have  a  database  of  popular  destination  regulations  for  any  positions  to  be  filled,  continue  to  expand  the  company  base  to  get  more  employment  opportunities  with  multinational  companies  

Month  6:   Founders  will  continue  to  expand  the  company  base  to  get  as  many  possible  job  opportunities  as  possible  into  a  database  for  the  next  stage  of  recruiting  young  professionals,  begin  to  look  at  home  office  options  -­‐  leases,  locations,  etc.  -­‐  to  see  what  would  make  the  most  logical  sense,  meet  with  the  accountant  at  the  half  year  mark  to  check  on  funding,  tax  exemption,  and  incorporation,  start  the  hiring  process  of  sales/recruiting  personnel  to  help  search  out  companies  who  would  have  potential  employment  opportunities,    

Month  7:   Founders  will  continue  to  set  up  recruiting  meetings  with  companies  in  the  meantime,  work  on  advertising  through  local  avenues  to  get  the  most  exposure  possible,  begin  the  training  process  for  new  hires  

Month  8:     Establish  the  home  office  and  organize,  continue  with  sales  meetings,  start  the  recruiting  process  for  candidates  of  recent  graduates  by  attending  job  fairs  and  speaking  with  university  career  development  offices  

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Month  9:   Recruit  for  candidates  at  universities  and  job  fairs  at  full  force,  cultivate  a  strong  following  through  promotional  items  and  advertising  for  recent  graduates  to  come  and  interview  with  Global  Warriors  to  check  their  compatibility  with  us  and  our  available  job  opportunities,  select  participants  of  young  professionals  to  partake  in  the  Global  Warrior  job  placement  program,  provide  cultural  training  to  these  individuals  using  GlobeSmart  to  check  their  cultural  sensitivity  to  the  countries  in  which  they  are  being  placed,  coordinate  all  travel  plans,  housing    

Month  10:   Ensure  that  all  job  placements,  travel  plans,  housing  arrangements,  and  visas  are  in  order  for  all  of  the  hires  brought  on  last  month,  address  any  hold  ups,  have  local  training  with  the  companies  for  young  professionals  to  get  basic  knowledge  and  training  of  their  positions  before  going  overseas  

Month  11:   Send  off  hired  recent  graduates  to  their  designated  positions,  continue  to  recruit  new  recent  graduates  and  companies  for  new  available  positions  and  expand  the  database,  keep  the  continuous  cycle  of  hiring  and  training  new  young  professionals  for  new  positions  as  they  arise  

Month  12:   Follow  up  and  check  in  with  the  young  professionals  that  were  placed  last  month  to  ensure  that  everything  was  going  well  and  that  they  are  enjoying  their  experiences,  make  a  plan  to  address  any  problems  that  they  are  having  to  avoid  the  same  problems  in  the  future  

 Subsequent  Year  Operational  Plan:  

Year  2  

Quarter  1:       Develop  a  survey  to  send  to  those  who  were  recently  hired  to  have  a  quality  check  on  our  recruiting  process,  our  hiring  process,  their  actual  jobs  and  experiences  in  comparison  to  the  job  description  advertised  

Quarter  2:       Continue  to  place  more  candidates  into  their  international  positions,  have  follow  up  calls  with  the  initial  round  of  new  hires  to  make  sure  that  everything  is  still  going  smoothly,  review  international  laws  for  the  countries  in  which  we  have  employees  to  ensure  that  we  remain  compliant  in  all  ways  

Quarter  3:       Explore  the  option  of  hiring  more  sales/recruiting  personnel  in  order  to  keep  up  with  the  growing  trend  of  Global  Warriors  and  make  sure  the  more  companies  and  recent  graduates  are  being  reached  about  our  program  

Quarter  4:       Evaluate  our  hiring  and  recruitment  process,  enact  changes  that  need  to  be  made  based  on  the  results  from  the  quarter  one  survey,  continue  to  place  as  many  graduates  as  possible  into  new  positions  to  create  the  biggest  global  job  placement  company  

 

 

 

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Year  3  

Quarter  1:       Repeat  the  same  survey  with  the  year  two  hires,  alter  goals  for  this  year  in  order  to  keep  growing  the  company  and  recruit  base,  plan/budget  personnel  needs  for  this  upcoming  year  to  ensure  that  we  can  hire  the  necessary  personnel  onto  the  Global  Warriors  staff  in  order  to  keep  up  with  demand  

Quarter  2:       Hire  necessary  new  personnel  onto  the  Global  Warriors  team,  conduct  follow  up  calls  with  year  two  hires,  perform  an  international  law  compliance  check  for  all  of  the  countries  in  which  we  have  candidates  employed,  as  well  as  for  countries  that  we  are  looking  to  expand  into  

Quarter  3:       Analyze  where  Global  Warriors  is  lacking  with  regard  to  in-­‐house  personnel,  see  where  we  need  to  revisit  policy  changes,  grow  the  database  for  both  positions  and  candidates  by  20%  

Quarter  4:   Evaluate  our  hiring  and  recruitment  process,  enact  changes  required  based  on  quarter  one  surveys,  continue  to  place  as  many  young  professionals  into  new  positions  as  possible  to  round  out  the  last  of  the  year  

 

Year  4  

Quarter  1:       Continue  with  the  survey  system  for  the  previous  year’s  hires,  alter  goals  for  this  upcoming  year  to  keep  up  with  societal  needs  and  ensure  that  we  are  correctly  marketing  companies  for  new  positions  and  new  recent  graduate  candidates  

Quarter  2:       Perform  an  international  law  compliance  check  to  ensure  that  there  are  no  issues,  update  testimonials  on  the  website  with  recent  feedback  from  new  hires  

Quarter  3:       Analyze  Global  Warrior  policy  and  make  necessary  changes,  continue  to  grow  the  database  by  an  additional  23%  from  last  year’s  goal  

Quarter  4:   Evaluate  the  hiring  and  recruitment  process,  enact  changes  required  based  on  quarter  one  surveys,  continue  to  place  as  many  young  professionals  as  possible  into  their  dream  positions  

Year  5  

Quarter  1:       Conduct  surveys  amongst  the  previous  year’s  hires,  alter  goals  for  the  upcoming  year,  re-­‐evaluate  marketing  material  to  make  sure  that  everything  is  current  and  reaching  our  target  market  effectively,  international  law  compliance  check  

Quarter  2:       Work  with  companies  such  as  EF,  CIS,  and  GoAbroad  to  create  the  same  sort  of  liaising  that  is  done  on  an  employment  level  with  companies  for  positions  for  undergraduate  sophomores  and  juniors  for  study  abroad  opportunities,  setup  affordable  pricing  and  a  large  network  of  locations  for  which  students  can  travel,  build  a  curriculum  to  follow  for  students  wanting  to  apply  through  Global  Warriors,  continue  to  grow  the  database  of  positions  and  hires  by  25%  

Quarter  3:       Start  to  expand  the  company  into  undergraduate  universities  and  offer  study  abroad  opportunities  to  sophomores  and  juniors  to  increase  brand  awareness  

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within  the  universities  for  new  recent  graduates  looking  for  employment  opportunities  abroad.    

Quarter  4:   Perform  a  five  year  evaluation  to  see  how  the  company  is  stacking  up  against  the  goals  that  were  set  in  year  one,  the  mission  statement,  and  the  vision  statement,  evaluate  how  close  the  company  is  operating  to  the  mission  and  make  recommendations  for  change  if  the  direction  of  the  company  is  veering  away  from  our  foundation  

 Assessment  Tools  and  Timeframe  

Assessment  of  our  goals  will  be  done  through  numeric  goals  set  forth  in  quarter  one  of  each  year.    Database  expansion  goals  should  be  met  yearly,  and  goals  set  forth  over  several  years  should  be  met  within  that  timeframe  as  well.    Necessary  changes  that  need  to  be  made  to  the  recruitment  and  hiring  process  will  be  evaluated  yearly  and  will  be  determined  based  on  feedback  given  by  the  new  hires.  We  will  also  need  to  conduct  surveys  with  the  companies  to  ensure  that  we  are  upholding  expectations  from  that  side  of  the  organization  as  well.    All  evaluations  should  be  done  yearly.    International  compliance  should  be  checked  quarterly,  with  larger  audit-­‐like  checks  done  in  quarter  two  every  year.  

 

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Finance  Global Warriors

Statement of Cash Flows

Initial Investment $25,000

Cash Flow From Operating Activities

Year 1 Year 2 Year 3 Year 4 Year 5

Initial Investment

-$25,000

$0 $0 $0 $0 $0

Travel and Recruiting Costs

-$5,000 -$6,000 -$8,000 -$12,000 -$15,000

Accounts Receivable

$0 $25,000 $45,000 $60,000 $75,000

Salaries

-$20,000

-$75,000

-$115,000

-$160,000

-$200,000

Cash Flow from Investing Activities

Grants

$25,000 $35,000 $50,000 $65,000 $80,000

Donations

$10,000 $30,000 $45,000 $70,000 $90,000

Test Market Costs (surveys, interviews, etc)

-$2,000 -$1,000 -$1,000 -$1,000 -$1,000

Start Up Costs

Marketing/Promotional Tools

-$2,000 -$3,500 -$5,000 -$7,000 -$10,000

Lawyer/Accountant Retainers

-$2,000 -$3,000 -$4,000 -$6,000 -$8,000

Total Cash Flow

$4,000 $1,500 $7,000 $9,000 $11,000

As  aforementioned,  Global  Warriors  will  be  pairing  with  local  Rotary  Clubs  in  order  to  gain  funding  for  the  organization.  We  can  work  in  tandem  with  the  Rotary  on  philanthropy  and  community  outreach,  possibly  also  finding  new  potential  candidates.  

The  main  grant-­‐lending  organizations  to  which  we  will  apply  for  grants  includes:  

• Social  Entrepreneur  and  Enterprise  Development  of  NJ:  This  organization  is  for  startup  businesses  based  in  New  Jersey  and  grants  from  $2,000-­‐$25,000.  

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• Social  Innovation:  This  organization  provides  grants  to  businesses  that  have  social  impact.  Grants  range  from  $2,000-­‐$25,000.  

• Neighborhood  Partners  Program:  This  organization  provides  grants  to  local  non-­‐profits  that  support  projects  with  demonstrated  impact  on  improving  the  quality  of  life  in  local  communities.  Maximum  award  is  $5,000.  

 

Marketing  

The  below  marketing  tactics  will  be  useful  in  promoting  our  brand  throughout  the  projected  five-­‐year  plan.  

During  months  one  through  six,  Jill  and  Natalie  will  be  attending  many  college  job  fairs  as  a  vendor  and  holding  speaker  events  at  university  career  centers.  At  these  events,  we  will  hand  out  business  cards,  pens,  and  USB  drives  to  prospective  candidates.  These  materials  appeal  to  our  audience  as  college  students  always  need  pens,  and  they  will  be  able  to  use  the  USB  drives  for  their  assignments,  or  for  personal  use.  Below  are  some  examples  of  the  promotional  materials  that  will  be  distributed.  

In  addition  to  career  fairs  and  panel  events,  Global  Warriors  will  aim  to  be  featured  in  university  newspapers  and  websites,  sending  out  press  releases  about  our  launch  and  events  that  students  can  attend.  We  will  also  look  to  be  interviewed  on  student  radio  stations  and  podcasts.  

Global  Warriors  will  launch  a  Facebook  page  and  campaign  that  will  get  users  engaged.  The  campaign  will  include  surveys,  polls,  and  contests.  This  will  be  a  great  way  to  measure  interest  and  demographics  of  potential  candidates.  To  get  possible  candidates  involved  and  get  our  name  out,  we  will  hold  a  photo  contest,  asking  users  to  submit  their  best  travel  photos  to  win  an  interview  with  us  and  a  chance  at  being  one  of  the  first  participants  in  the  program.  Below  is  a  snippet  of  the  Facebook  page  created  for  Global  Warriors.  

In  order  to  appeal  to  the  traveler  niche,  Global  Warriors  will  work  to  get  a  guest  blog  spot  on  travel  blogs  with  a  large  following.  Namely  travel  agencies  that  advertise  low  fares,  so  that  we  can  narrow  down  our  audience  and  be  more  visible  to  our  target  market,  which  includes  recent  graduates  on  a  budget.  

Global  Warriors  has  a  standard  for  the  caliber  of  participants  in  terms  of  being  involved  with  the  community.  To  become  more  visible  to  this  audience,  we  will  team  up  with  local  organizations  to  hold  events  and  fundraisers,  such  as  homeless  shelters  and  animal  shelters.  

Once  our  first  group  of  participants  is  shipped  off  to  their  destinations,  Global  Warriors  will  have  them  rotate  as  admin  of  the  Instagram  page,  posting  photos  and  documenting  their  experiences.  

Further  down  the  line,  Global  Warriors  plans  to  build  brand  partnerships  with  travel-­‐based  companies  such  as  Airbnb  and  Lonely  Planet.  

 

 

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Sample  Marketing  Materials  

Business  Cards:  

   

 

 

 

 

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Pens:  

 

   

USB  Drives:  

 

   

 

 

 

 

 

 

 

 

 

 

 

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Facebook  Page:  

   

 

 

 

 

 

 

 

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Human  Resources:  Staffing    From  the  very  start,  the  only  staff  will  be  Natalie  and  Jill  working  in  tandem  to  make  visits  to  companies  to  work  business  for  their  staffing  needs.  The  two  of  them  will  be  out  in  the  field  working  to  gain  a  traction  from  local  and  international  businesses  in  order  to  get  the  business’  name  out  there.    At  this  stage,  there  won’t  be  enough  funding  in  place  to  hire  anyone  who  isn’t  essential  to  the  initial  operations.    At  this  point,  the  only  staff  in  addition  to  Natalie  and  Jill  will  be  an  accountant  kept  on  retainer,  and  an  international  lawyer  also  kept  on  retainer.    The  accountant  will  help  with  the  bookkeeping  and  tax  necessities  associated  with  a  non-­‐profit.    The  attorney  will  be  helping  in  understanding  the  laws  associated  with  sending  personnel  abroad  to  work  for  our  client  companies,  ensuring  that  all  paperwork  and  necessary  visas  are  obtained  so  that  we  remain  compliant  at  all  times.    Beginning  around  month  six,  Global  Warriors  will  be  bringing  on  1-­‐2  part-­‐time  additional  sales/recruiter  employees  to  focus  on  continuing  to  bring  in  business  from  companies  looking  to  hire  abroad,  but  will  mainly  focus  on  the  university  market  and  bringing  in  the  recent  graduates  who  are  looking  for  employment  overseas.  These  individuals  will  be  at  job  fairs  and  presentations  at  the  universities  to  expand  our  base  to  both  target  markets.  This  will  allow  the  founders  to  bring  their  focus  back  to  the  running  of  the  business  practice  and  recruiting  larger  organizations,  as  well  as  coordinating  hiring  procedures  for  the  recent  graduates.    The  legal  and  accounting  representatives  will  be  needed  to  give  their  expertise  throughout  all  operational  phases  of  this  business  venture,  as  highlighted  above.      As  far  as  training  and  development,  no  training  will  be  needed  within  the  first  six  months  due  to  the  fact  that  the  founders  will  be  the  only  in-­‐house  employees.    Their  training  will  come  from  mentoring  by  respected  individuals  with  positions  in  multinational  companies  as  well  as  a  trial  and  error  basis,  being  that  this  basis  for  an  organization  is  unique  and  there  are  no  organizations  out  there  such  as  this.    When  sales/recruiting  personnel  are  brought  on  in  the  later  part  of  the  first  year,  they  will  have  a  week-­‐long  in-­‐house  training  with  the  founders  in  which  they  will  learn  the  basis  of  the  mission  and  vision  statement,  and  the  overall  foundation  of  Global  Warriors  to  make  sure  that  they  are  well-­‐equipped  to  converse  with  prospecting  cooperating  companies  and  recent  graduates  looking  for  employment.    After  this  week-­‐long  training,  there  will  be  a  shadowing  basis  for  training  on  how  to  converse  with  prospective  clients  and  how  the  pitch  should  differ  from  a  company  we  are  trying  to  coordinate  employment  with  versus  a  recent  graduate  we  are  trying  to  coordinate  employment  for.    Once  we  get  to  a  place  where  we  have  high  enough  volume  to  warrant  volunteers  and  additional  in-­‐office  help,  the  training  for  these  individuals  will  be  very  similar.    However,  if  they  will  be  dealing  with  the  paperwork  end  of  the  hiring  process  for  our  candidates,  there  will  need  to  be  additional  training  by  the  founders  to  ensure  that  all  forms  are  properly  filled  out  and  in  the  proper  time  frame,  and  all  of  the  proper  documentation  is  obtained  from  both  parties.  

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 Requirements  for  admission:  

•   Minimum  Graduating  GPA  of  3.5  •   Minimum  of  100  Community  Service  hours  during  senior  year  •   Must  be  involved  in  fundraising  efforts  to  help  cover  costs  •   Must  apply  for  Work  Holiday  Visa  •   We  as  an  organization  will  need  to  sponsor  candidates,  or  company  where  they  

will  be  employed  •   Team  with  GlobeSmart,  a  program  which  analyzes  cultural  sensitivities  and  

require  all  applicants  to  take  this  assessment  for  the  country  in  which  they  want  to  work  

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Rewards    A  love  and  passion  for  travel  is  the  foundation  of  Global  Warriors.    This  driving  force  is  what  drove  us  to  open  our  doors  in  the  first  place.    Therefore,  the  rewards  should  be  in  alignment  with  this  foundational  piece.    Being  that  Global  Warriors  is  a  non-­‐profit  and  won’t  have  the  additional  funds  to  pay  for  an  employee  to  travel  for  pleasure  as  a  reward,  we  would  propose  the  option  to  travel  in  the  form  of  a  business  trip.      It  would  be  important  for  us  as  a  company  to  check  the  sites  of  some  of  the  locations  in  which  we  are  sending  our  new  employees  to  work  overseas  for  safety  reasons.  These  trips  will  be  a  necessary  part  of  business  operations.    Therefore,  we  will  base  our  rewards  on  those  most  worthy  to  take  these  trips  for  us.    In  the  area  of  sales/recruiting  personnel,  the  individual  with  the  largest  base  increase  over  a  designated  period  of  time  will  be  granted  the  opportunity  to  travel  abroad  to  visit  a  location  in  which  we  have  someone  working.    The  evaluations  will  be  done  yearly  in  order  to  provide  ample  time  for  everyone  to  contribute  and  put  their  best  foot  forward.    This  trip  will  come  with  the  strings  of  networking  with  the  location  they  are  visiting  and  reporting  back  on  the  type  of  work  and  the  working  conditions  of  the  recent  graduates  we  are  sending,  but  will  come  with  an  extension  of  2  days  to  the  trip  for  personal  travel.    We  don’t  want  our  employees  to  lose  their  love  of  travel  by  being  forced  to  work  the  entire  time  and  not  be  able  to  immerse  him-­‐  or  herself  into  the  culture.    That  is  the  main  reason  why  the  founders  did  not  want  to  seek  employment  for  a  multinational  company  that  forces  them  to  travel  all  of  the  time  –  they  didn’t  want  to  risk  losing  their  passion  by  not  being  able  to  take  advantage  of  their  time  and  travel  becoming  a  chore  rather  than  a  hobby.  By  using  this  rewards  system,  we  are  remaining  fiscally  responsible  with  our  limited  funds  by  utilizing  trips  that  we  would  have  to  take  anyway,  and  giving  the  additional  bonus  as  a  bigger  reward.    This  will  encourage  our  recruitment  team  to  promote  our  business  and  bring  in  the  most  employment  opportunities  and  new  staff  possible,  while  remaining  in  line  with  our  values  and  mission.  

 

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Entrepreneurial  Growth:  Institutional  Growth  Intellectual  Integrity    Looking  at  one  of  the  founders,  Jill,  her  strengths  include  organization,  time  management,  and  public  speaking.    Her  strengths  follow  the  more  logical  thinking,  whereas  her  weaknesses  include  more  creative  aspects.    Ideas  for  new  marketing  material  don’t  flow  as  readily  as  her  color-­‐coding  and  scheduling  abilities.    Luckily  for  her,  her  co-­‐founder,  Natalie,  is  a  creative  genius.    Her  ability  to  come  up  with  innovative  ideas  and  utilize  design  software  is  a  match  for  no  other.  This  pair  perfectly  balances  out  with  the  strengths  compensating  for  the  other’s  weaknesses.        Both  founders  truly  thrive  at  the  behind-­‐the-­‐scenes  tasks  that  are  required  for  the  operation  of  an  organization.    This  is  why  the  hiring  of  outside  recruiters  will  benefit  Global  Warriors  for  long-­‐term  sustainability.  People  with  outgoing  personalities  who  are  able  to  connect  with  possible  companies  for  positions  and  recent  graduates  looking  for  overseas  jobs  will  greatly  benefit  the  organization  because  they  will  be  able  to  focus  on  the  personal  relations  and  allow  the  founders  to  focus  on  making  the  logistics  work  smoothly  and  focus  on  relations  with  the  donors  and  benefactors.      Self-­‐education  is  mandatory  for  young  founders.    Both  cofounders  will  be  working  hard  to  network  and  find  mentors  to  help  guide  them  through  the  process.  They  will  be  constantly  learning  about  international  law  and  the  visa  process.    The  evolution  of  this  organization  is  founded  on  the  basis  of  constant  education  and  growth.    Both  professional,  educational,  and  personal  growth  are  mandatory  for  the  success  of  Global  Warriors.    There  is  no  organization  currently  like  it,  and  therefore  there  will  be  a  lot  of  trial  and  error  in  the  way  of  education.  But  through  experience,  mentoring,  and  research,  Global  Warriors  will  be  able  to  be  sustained  for  many  years.  

 “Me”  to  “We”    Travel  is  an  element  of  life  that  we  are  very  passionate  about.    Getting  the  opportunity  to  travel  always  strikes  up  this  burning  passion  inside.    Global  Warriors  strives  to  grow  this  passion  to  others.    This  organization  helps  to  make  professional  experiences  that  many  don’t  see  as  a  possibility  into  a  reality.    We  strive  to  not  only  help  in  the  area  of  professional  development  and  networking,  but  we  take  these  dreams  a  step  further  into  the  obtainable  by  providing  links  to  visas  and  legal  obligations,  as  well  as  affordable  housing  and  making  the  idea  of  an  international  relocation  much  more  feasible.    The  founding  principles  of  this  organization  were  a  love  of  travel  and  international  experiences,  and  basing  this  off  of  experiences  and  opportunities  that  we  wish  we  had.    Through  creating  this  organization,  we  are  providing  this  new  chance  to  the  younger  generation  who  are  in  a  world  where  jobs  are  scarce  and  the  choice  to  chase  dreams  over  practicality  is  nearly  impossible.    We  want  all  recent  grads  to  have  the  chance  that  we  didn’t  –  to  be  able  to  combine  a  love  of  travel  with  the  responsibilities  of  gaining  job  

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experience.  Recent  grads  will  not  only  have  a  chance  to  gain  real-­‐world  experience  in  their  field  of  choice,  but  will  also  be  making  a  difference  through  community  service.    Coaching  is  going  to  be  a  very  large  part  of  leadership  success.    The  co-­‐founders  are  going  to  be  coached  by  mentors  throughout  the  process,  and  in  turn  will  coach  the  new  hires  through  the  process.    Employees  of  Global  Warriors  will  be  coached  on  the  hiring  process,  international  laws,  selling  the  organization,  and  recruiting  recent  graduates.    There  will  be  a  lot  of  shadowing  through  the  training  process  and  constructive  feedback  will  be  given.  By  doing  this,  we  can  ensure  that  the  individuals  representing  Global  Warrior  are  always  upholding  our  values  and  represent  what  the  foundation  of  the  organization  is.    By  cultivating  our  employees  to  be  positive  representations  of  our  brand  and  meaning,  we  can  feel  confident  moving  forward  that  this  message  will  translate  to  the  newer  employees  as  time  goes  on  since  the  ones  living  this  foundation  will  be  training  the  next  generation  of  Global  Warriors.    At  the  beginning  of  this  venture,  the  co-­‐founders  will  be  responsible  for  all  aspects  of  running  the  organization.  But  as  time  goes  on,  more  and  more  personnel  are  going  to  be  brought  on  board.    These  individuals  will  be  imperative  to  the  operation  of  the  organization.    They  will  be  brought  on  to  help  with  tasks  and  will  all  have  a  specialization.    By  delegating  responsibilities  to  them,  they  will  have  a  vested  interest  in  the  organization.    People  who  have  a  sense  of  ownership  in  something  tend  to  have  more  pride  in  their  work  and  put  their  best  foot  forward.    By  giving  these  employees  some  leeway  to  make  positive  changes  and  make  a  meaningful  impact  on  the  organization,  we  are  cultivating  a  positive  environment  where  people  can  see  the  impact  they  make  and  want  to  continue  to  bring  this  organization  further  into  the  future.    Resources:    Mentors  and  external  advisors  are  pivotal  when  starting  up  an  organization  that  is  a  pioneer  to  a  field.    Because  of  this,  we  want  to  get  input  from  as  many  people  covering  as  many  specialties  as  possible.    One  of  the  first  people  we  will  be  seeking  guidance  from  is  Mary  Ellen  Prentis.    The  former  VP  of  Operations  for  Victoria’s  Secret  is  now  a  consultant  at  Nine  West  focusing  on  supply  chain  management.  Mrs.  Prentis  has  focused  on  international  relations  and  production  throughout  her  career.    She  will  be  a  fantastic  resource  for  helping  with  not  only  international  relations,  but  also  helping  us  develop  a  marketing  strategy  and  understand  the  necessities  for  multinational  companies  and  what  they  seek  in  employees  for  their  foreign  branches.    As  a  consultant  she  works  with  companies  who  need  to  restructure  in  order  to  turn  around  their  business  and  become  profitable.  This  allows  her  to  be  a  great  resource  for  also  understanding  the  human  resources  aspect  of  hiring  personnel  because  she  will  be  able  to  provide  insight  for  key  aspects  that  are  necessary  in  order  to  remain  viable  in  the  companies  in  which  we  are  trying  to  target.    Another  mentor  who  will  serve  to  be  helpful  in  many  ways  similar  to  Mrs.  Prentis  will  be  Chris  Smart.  Mr.  Smart  is  the  current  VP  of  Operations  of  Digital  Mediums  for  Ralph  Lauren.    He  oversees  all  of  the  international  relations  from  a  website  and  media  standpoint  for  Ralph  Lauren  and  has  gained  much  experience  over  his  career  in  personnel  and  relations.    He  will  be  

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able  to  help  us  with  the  qualities  that  we  should  look  at  in  our  recent  graduates  as  well  as  our  prospective  companies.    He  will  also  be  able  to  help  us  from  a  media  standpoint  in  developing  a  proper  website  and  in-­‐house  database  systems,  being  that  that  is  his  specialty.    Global  Warriors  is  going  to  need  a  very  strong  technological  base  to  create  proper  databases  and  hiring  portals  in  order  to  make  this  organization  a  success.    A  third  resource  will  be  Rotary  International.    Rotary  International  has  similar  aspects  to  the  Global  Warriors,  and  therefore  would  be  a  wonderful  resource  for  us  to  have.    While  we  differ  in  that  we  find  positions  abroad  and  coordinate  with  the  companies  on  our  own  accord  and  market  to  recent  graduates  for  job  placement,  Rotary  International  is  a  network  of  professionals  that  focus  on  service  and  work  to  better  the  communities  they  are  in.  This  would  be  a  fantastic  partner  to  team  with  because  service  is  a  large  component  of  our  foundation,  and  we  want  our  members  to  remain  engaged  in  community  service.    Rotary  International  is  also  familiar  with  international  regulations  and  networks,  and  would  help  us  to  establish  connections,  follow  important  regulations  professionally,  but  will  also  help  us  with  the  cultural  tolerance  we  want  to  instill  in  our  employees  and  hires.      Similarly  to  advisors  and  mentors,  it  is  important  to  network  at  all  times.    This  will  be  done  through  job  fairs,  community  professional  gatherings,  and  Rotary  International  connections.    Due  to  the  nature  of  our  organization,  we  will  be  relying  a  lot  on  for-­‐profit  organizations  to  sponsor  us  in  order  to  have  success.    Without  the  coordination  and  teamwork  with  for-­‐profit  organizations,  we  wouldn’t  have  job  placement  opportunities  for  our  targeted  recent  graduates.    Global  Warriors  by  nature  is  a  close-­‐knit  organization  at  the  start.    With  only  the  two  founders  serving  as  the  sole  employees  for  the  first  several  months,  there  are  bound  to  be  organizational  changes  as  the  organization  grows  and  more  employees  are  brought  on.    Bringing  on  additional  personnel  will  help  in  the  ability  to  accomplish  more  tasks  in  a  timelier  manner,  but  adding  more  personalities  to  the  mix  will  bring  about  more  interpersonal  conflict  as  well.    We  will  be  focusing  more  on  human  resource  manners  with  more  people  than  we  would  with  only  two  employees.    As  we  add  more  branches  over  the  long-­‐term  period,  we  will  have  to  deal  with  running  a  satellite  location  and  ensuring  that  operations  there  uphold  our  mission  to  obtain  our  vision  while  keeping  our  values  and  foundation  at  the  forefront,  but  will  have  to  be  regulated  from  afar.    More  responsibility  will  be  put  on  staff  in  these  locations  as  the  organization  grows  from  a  mom-­‐and-­‐pop  feel  to  a  more  “corporate”  tiered  structure.    This  will  bring  about  bigger  decisions  with  greater  risks  and  complications  that  are  necessary  for  the  growth  of  the  organization.    Sustainability:    The  organizational  culture  is  a  primary  aspect  of  keeping  an  organization  afloat.    Without  a  supporting  and  nurturing  atmosphere  that  drives  happiness  and  productivity,  employees  will  not  be  performing  at  their  best.    Global  Warrior  was  built  on  passion  and  drive,  and  the  love  of  adventure  and  success.    Our  culture  needs  to  reflect  that.      

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 Global  Warrior  is  very  goal  oriented  and  passionate  organization.    Our  culture  revolves  around  bettering  young  professionals  while  engaging  global  partners.    We  pride  ourselves  on  customer  service  and  professional  development.    Leadership  is  another  key  aspect  for  organizational  success.    A  path-­‐goal  style  of  leadership  would  work  well.    Relating  to  the  employees  in  order  to  operate  at  a  high  level  of  success  requires  altering  the  motivations  to  each  follower  and  tailoring  the  rewards  and  punishments  to  each  individual  so  that  they  are  impactful.  As  the  leaders,  Jill  and  Natalie  must  set  clear,  attainable  goals  to  measure  performance.  We  would  implement  a  coaching  leadership  style,  meaning  we  are  highly  supportive  and  highly  directive.  We  will  set  standards  and  offer  flexible  solutions  to  support  our  employees  as  they  reach  goals  for  themselves  and  the  company.    Decision  making  is  what  keeps  an  organization  operating.    Both  in  the  short-­‐term  and  long-­‐term,  the  founders,  Jill  and  Natalie,  will  be  responsible  for  approving  and  making  all  major  decisions.    As  more  employees  get  brought  onto  the  team,  then  the  style  can  switch  to  a  more  collaborative  effort  where  everyone’s  voices  are  heard,  but  the  ultimate  decision  and  responsibility  fall  onto  the  founders.    The  transition  to  a  collaborative  element  will  begin  around  eighteen  months,  after  the  company  is  established  and  personnel  who  have  been  hired  have  been  with  the  organization  long  enough  to  understand  the  inner  workings  and  have  an  understanding  that  will  allow  them  to  viably  contribute  to  the  discussion.  

 

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Conclusion  and  Implications  

As  mentioned  in  the  Market  Analysis,  for  young  college  graduates,  the  current  unemployment  rate  is  7.2  percent,  compared  to  5.5  percent  in  2007.  The  underemployment  rate  is  currently  14.9  percent,  compared  with  9.6  percent  in  2007.  Recent  college  graduates  make  up  about  40  percent  of  the  unemployed  in  the  United  States.  

The  future  looks  bleak,  as  these  numbers  are  on  an  upward  trend.  While  having  a  high  school  degree  used  to  be  enough  to  make  it  into  the  middle  class,  the  workforce  is  much  different  today.  Millenials  are  the  first  generation  that  not  only  needs  a  college  degree,  but  also  experience  in  order  to  land  an  entry  level  position  in  their  field  of  choice.  

Global  Warriors  hopes  to  bridge  the  gap  between  education  and  employment,  offering  entry-­‐level  experience  for  recent  graduates  to  begin  careers  in  their  field  of  study,  all  while  having  the  opportunity  to  travel,  that  they  may  not  have  had  otherwise.  We  hope  to  not  only  be  a  place  of  solace  for  young  adults,  but  also  a  place  of  self-­‐discovery  and  adventure.  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Works  Cited  

 http://www.njnonprofits.org/FundingOps.html    http://www.newsweek.com/2015/06/05/millennial-­‐college-­‐graduates-­‐young-­‐educated-­‐jobless-­‐335821.html    http://www.epi.org/publication/the-­‐class-­‐of-­‐2015/