The Do’s and Don’t of Getting Your Book Stocked and Sold.

The Do’s and Don’t of Getting Your Book Stocked and Sold

Want to Help With Your Sales

and Distribution?A knowledge of the buyer’s situation and a desire to be helpful will get you MUCH further than your belief that your book

will be a big seller….

The fastest way to success is to KNOW THE RULES

What You Need to Know:

Where do you want your books stocked?

Do the stores you are listing SELL books like yours?

Is your book priced and packaged competitively?

(Be honest and really LOOK at what is on the shelves already)

How do stores choose and stock the books that are already there?

What did THOSE publishers do to get in there?

What to Know Before You Email or Call:

How are the buyers judged?

Why do they need your book if they already have some

like yours?

What turns a buyer off?

What criteria do the buyers use to decide on a book?

PricingTopicSale Potential Demand Potential

What You Need to Know About Big Box Stores

When and how they stock new books

What “jobbers” they use

How they test

What marketing dollars they ask for

What discount and termsthey are looking for

If they charge “pocket fees”

What You Need to Know About Bookstore Chains

How buyers are judged

How buyers are presented books

What wholesalers they use

What marketing dollars they ask for

What discount and termsthey are looking for

What are their returns policies?

What You Need to Know About Airport Stores

How buyers are judged

How buyers are presented books

What marketing dollars they ask for

What discount and termsthey are looking for

What are their returns policies?

What You Need to Know About Amazon.com

Different ways to get your booksOn Amazon.com

CreateSpaceIngramSparkAmazon AdvantageAmazon Seller Central

Do they buy from wholesalers?

What discount and termsthey are looking for?

What are their returns policies?

What You Need to Know About Libraries

Different wholesalers who can get your books into Libraries

B&TIngramFollettUniqueQuality

What discount and terms they are looking for?

What are their returns policies?

What You Need to Convince Them to Buy

Your BookSales Sheet with book

data.

Compelling sales numbers.

Written proof of what you have done so far to

drive sales.

Marketing and PR Plan

How To Get Onto Their Shelves Once They Say

NoShow Success Elsewhere

Earn Your Way Onto Their Shelves By Driving Traffic to Their Stores

Polite, helpful updates

MarketingMarketingMarketing

Keep In Mind

A proper attitude, polite tone, and a desire to be helpful will get you MUCH further than your belief that your book will be a big seller….

Please get in touch if you have any questions!

Nicole RileyNew Shelves BooksPO Box 413Troy, NY 12182

518.261.1300 X301 PhoneNewShelvesBooks Skype [email protected]   Emailwww.newshelvesdistribution.com Websitehttp://twitter.com/NewShelvesBooks   Twitterhttps://www.facebook.com/newshelvesdistribution Facebook