The DNA Business...English version... web introduction

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“The DNA of Business”by Dr. Ralph L. R. Bietz, PhD / MBA

Table of Contents:Thank you & Acknowledgements

DedicationIntroduction

Chapter #1. Vision & Purpose: “The Beginning”

Chapter #2. Passion & Heart: “The Fire Deep Within”

Chapter #3. People & Culture: “Your Greatest Asset”

Chapter #4. Trust: “It Makes Everything Easier”

Chapter #5. Leadership &Stewardship: “Service, Products, Finance”

Chapter #6. Strategy, Planning, &Execution: “Manifest the Vision”

Chapter #7. Perseverance &Tenacity: “The Final Depth of Commitment

Summary Integrating it all: “The Longest Journey Begins with the First Step”

Appendix, Workbook, and Other References

Copyright 2012 by Ralph L. R. Bietz, All Rights Reserved

Thank you & Acknowledgements

To my Parents, Grandparents, and Parents that adopted me: Emery & Laura Bietz, Ralph Emerson & Melba Cora Bietz, LeRoy &

Inez Borgert, and Robert & Dorthea Robbins

To my children: Aaron, Adam, Daniel, Gabriel, Joshua-Paul, and Tyler-Michael who are pursuing their dreams.

To the Mentors that have kindly & generously spent a part of their life instructing me, and at times, firmly challenged me along my journey: Mr. Paul James, Mr. Jack Ptyleski, Dr. Porter, Dr. Daniel Fuller, Dr.

Northrup, Mr. Per Andersen, Mr. Gert Svanholm, Dr. Colin West, Dr. Dieter Sukatsch, Dr. Richard Armentrout, Dr. Roderick Gilkey, Dr. Jeffery Rosensweig, Dr. Joseph McCann, Mr. Robert Shapiro, Mr.

Timothy Haas, Dr. Daniel Dennison, Mr. George Gourley, Dr. Anton Amon, Mr. William Bloxom, Dr. Bob Burgess, Mr. HY Sung, and to the many other colleagues that I have had the pleasure of working

with along the journey.

Thank you and God Bless!

11/23/2013 1:00:24 AM 3Copyright 2012 by Ralph L. R. Bietz, All

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11/23/2013 1:00:24 AMCopyright 2012 by Ralph L. R. Bietz, All

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Introduction

Business operation and management is more complex today than ever. There is a constant and significant pressure, in addition to a high

demand for our time. Then, there is the sheer number of things in competition for that time; between family, friends, events, business, health

maintenance, community service, and hopefully some personal time. In a digital era, it makes our lives nothing short of chaotic.

We are faced with reacting, often when we should be actively managing both our lives, personal and professional. Sometimes this is due to

changes in the business environment, sometimes to poor management planning and execution, and sometimes to both.

The “speed” of information and media in this digital era realistically means anything can become “globally” known, or even a global event, in

seconds through internet and satellite communication.

The complexity of today’s business with the added dimensions of information overload, domestic and international multicultural challenges,

competition at home and away, increased regulatory complexity, the chaos of war, multiple governmental institutions to handle abroad,

currency fluctuations, and e-commerce stand to make us stray from the traditional business fundamentals that act as the foundation to any

type of business we are in. Foundations that we often lose sight of due to the frenzied and chaotic world we live in.

Thus, the application of management fundamentals is more important than ever in our professional lives. I’ve found these fundamentals to

hold true regardless of the industry orientation, be it a service industry or a business with durable goods and specific products.

These principles have in 40 years helped me with the management of businesses, factories, start-ups, corporation rebuilds, and even musical

groups…. I hope these principles provoke thought and help you. This is a book about taking a look at your business, and yourself in a parallel

process, and asking if your foundations are set right for the future.

Are you going in the direction that you want to? Is your firm?

Or are you just reacting, wondering where your day went?

The approach I’ve taken for this book is an emphasis on fundamentals.

I hope this book provides discovery, but at least some food for thought.

I also sincerely hope it benefits both you and your business.

If this book helps you in any way by provoking some thoughts that translate into value for your firm, business environment, or your life, then

this book has accomplished its mission.

Thank you and God Bless!

Dr. Ralph L. R. Bietz, Ph.D.

Ph.D., M.S., MBA, BS Chem. Eng.


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“If we did all

the things we

are capable

of, we would

literally

astound

ourselves.”

Thomas Edison


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“The glory of friendship is not in

the outstretched hand, not the

kindly smile, nor the joy of

companionship; it is in the spiritual inspiration that

comes to one when you discover that

someone else believes in you and is willing to trust

you with a friendship.”

Ralph Waldo Emerson


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“Our Passions

are the true

Phoenixes,

when the old

one is burnt

out, a new

one rises

from its

ashes.”

Johann Wolfgang

Von Goethe


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“A nation’s culture

resides in the hearts and souls

of its people.”

Mahatma Gandhi

“Your people

are your

greatest assets.

You nurture,

grow, guide,

and protect

them, and they

will honor you

with amazing

achievements

and immense

growth.”

Ralph L. R. Bietz


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“Thousands of candles can be lit from a single candle, and the life of the candle will not be shortened. Happiness never decreases

from being shared.” Buddha


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“Only a life

lived in service

to others is

worth living.”

Albert Einstein


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