facebook Facing off with FACEBOOK “THE DIGITAL YOU” Using Facebook to Establish your Digital Identity Presented by: TERRENCE WING ©2011 Liquid Learn • All Rights Reserved
The Digital View: Using Facebook to Establish your Digital Identity
May 11, 2015
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Facing off with FACEBOOK
“THE DIGITAL YOU”Using Facebook to Establish
your Digital Identity
Presented by: TERRENCE WING
©2011 Liquid Learn • All Rights Reserved
facebook©2011 Liquid Learn • All Rights Reserved
Authorization to Distribute
This letter assures that author, Terrence Wing hereby grants permission for use of this presentation slide deck for educational purposes only. By granting this permission, the author acknowledges their understanding that the information contained herein may be used for purposes of education and non-profit. Under no circumstance is this information to be used for financial renumeration or in conjuction with any financial renumeration by any parties. In the case of financial renumeration or association with, additional written permission must be obtained through:
Liquid Learn6080 Center Drive, 6th FloorLos Angeles, CA 90045(310) [email protected]
Additionally, all use of this slide deck for any purpose and the information contained herein must be adequately sited as follows
“Authored by Terrence Wing, Chief Learning Evangelist, Liquid Learn, www.LiquidLearn.com”
All rights to this material are reserved and protected under United States and Internationalcopyright law.
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About Facebook
Approximately 700 Million Users
30 Billion Pieces of Content shared Monthly
©2011 Liquid Learn • All Rights Reserved
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Would the Real Kate Step Forward
©2011 Liquid Learn • All Rights Reserved
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Session Objectives
Evaluate the value of Facebook
Position FB within your Social Media Strategy
Select FB apps that enable business strategy
Build followership
©2011 Liquid Learn • All Rights Reserved
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THE FUTURE IS HERE AND IT’S FREE
We live in a time of Beta Brands. This creates a great synergy between user and developer resulting in a low to no budget opportunity.
©2011 Liquid Learn • All Rights Reserved
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ROADMAP
Manage Insights
Build Content
Engage Followers
Broadcast Content
©2011 Liquid Learn • All Rights Reserved
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©2011 Liquid Learn • All Rights Reserved
What’s Your Genius?
"The only thing that interferes with my learning is my education.”
Albert Einstein
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©2011 Liquid Learn • All Rights Reserved
Don’t Sell: SHARE
It’s about building Community around your genius.
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Expressions of Genius
WHAT value do you bring to your community?
HOW can you manifest that value digitally?
HOW can you build conversation around your genius?
WHAT commitment are you willing to share?
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FACEBOOK DYNAMICS
iFrame and Javascript App Market Integration of other Social Media Multi-Media Community Integration Facebook Insights
©2011 Liquid Learn • All Rights Reserved
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What are iFrames?
… viewing windows that allow a browser’s screen to be split into segments. Also allows foreign content to be embedded in the original html code without changing the code
©2011 Liquid Learn • All Rights Reserved
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Google Forms Integration
©2011 Liquid Learn • All Rights Reserved
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ROADMAP
Manage Insights
Build Content
Engage Followers
Broadcast Content
©2011 Liquid Learn • All Rights Reserved
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Facebook Insights
©2011 Liquid Learn • All Rights Reserved
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NFO is the New SEO
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EDGE RANK
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Facebook Social Plug Ins
http://developers.facebook.com/docs/plugins/
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©2011 Liquid Learn • All Rights Reserved
FACEBOOK TOUR
All aboard for a tour of FACEBOOK App… Tickets please!
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RESOURCES
ISD 2.0 www.facebook.com/isd20Social Media Examiner www.socialmediaexaminerAll Facebook www.allfacebook.comMari Smith www.marismith.comFacebook Live www.facebook.com/FacebookLiveIwipa www.facebook.com/iwipa
©2011 Liquid Learn • All Rights Reserved
Friend Requests
Notifications
Messages
Session Objectives
Evaluate the value of Facebook
Position FB within your Social Media Strategy
Select FB apps that enable business strategy
Build followership
©2011 Liquid Learn • All Rights Reserved
Contact
Contact Information
Terrence [email protected]@TerrenceWing on Twitter(310) 242-5233 Office
www.LiquidLearn.com
©2011 Liquid Learn • All Rights Reserved
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