The development of alcohol beverages in Europe and in China WONG Hiu Fung Janice 07001754 Chan King Ming 08038864
May 12, 2015
The development of alcohol beverages in Europe and in China
WONG Hiu Fung Janice 07001754
Chan King Ming 08038864
Introduction
• Alcohol beverages– Wine and Spirits
• Similarities and Differences
• Cultural Influences– Westernization– Counter influences
Short History of Wine
• European– Biblical– Fables– Greeks– Romans
• Chinese– Stone age– Prehistoric
Alcohols• Distilled spirits
• Originated from the Arabs
• China: before 1331
• White wine, Brandy, Whisky, Vodka, Rum, etc.
Similarities
• Region
• Ingredients
• Discovery
• Religion related
Differences
• 1. Usage
• 2. Ingredients
• 3. Culture
Usage
• Europe: just for drink• e.g. wine, beer,
whiskey, etc.• Asia: many usages of
alcohol beverage, such as drink and medical use
• e.g. Maotai, Sake, Paolyta-B, etc.
Ingredients
• Europe: specialties around the region only
• e.g. Cognac (grapes) in France, Palinka (pears) in Hungary, Irish whiskey (barley) in Ireland, etc.
Ingredients
• Asia: specialties, parts of animals, insects around the region
• e.g. Awamori (rice) in Okinawa, Japan, medicated wine (deer’s horn, goose’s hair) in China, bone-wine (moth) in China
Culture
• Europe: everyone can drink, as for both man and women
• Asia (mainly the Confucius world): not for women, and closely linked with morality
Cultural influences
• Westernization– Historical influences
http://www.youtube.com/watch?v=KIUH9yjXUK0&feature=related– Economical influences
http://www.youtube.com/watch?v=EmX09pntp30&feature=related
Asian culture in the western world (Counter influences)
• Using parts of animals Europeans can’t accept this kind of alcohol beverages not popular in the western world
• Spread of information Europeans started to learn some Chinese traditions, e.g. Kung fu, Chinese medicine, etc.
Asian culture in the western world (Counter influences)
• Rise of China trend of Europeans to learn some useful Chinese traditions or even Putonghua
• It is not surprise that there will be a popularity of Chinese alcohol beverage in the western world in the future