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Danube University Krems
Department for Knowledge and Communication Managementwww.donau-uni.ac.at/wuk/ [email protected]
The Development of a Social Network, its
Interpretation and SignificanceA longitudinal Study Using Social Network Analysis Conducted within thePostgraduate Programs onKnowledge Management and Strategic Information Management
(research in progress)
Richard Pircher, Lukas Zenk and Hanna Risku
Danube University Krems
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Danube University Krems
Department for Knowledge and Communication Managementwww.donau-uni.ac.at/wuk/ [email protected]
Overview
Objectives
Social Network Analysis (SNA)
Methodology
Exemplary results and visualization
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Danube University Krems
Department for Knowledge and Communication Managementwww.donau-uni.ac.at/wuk/ [email protected]
ObjectivesGeneral objective:
to analyze the social networks within twoyear vocational master programs forprofessionals with an emphasis on
aspects like transparency and availabilityof knowledge and competencies, etc.
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Danube University Krems
Department for Knowledge and Communication Managementwww.donau-uni.ac.at/wuk/ [email protected]
Objectives
Educational objectives: The project permits students to learn about SNA
and its use for knowledge and information
management actively Reflect the group experience and social processes
individually and collectively (self-perception vs.
peer-perception) Educational models and interventions can be
observed with regard to their impact on social
networks Test SNA as an intervention in a social system
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Danube University Krems
Department for Knowledge and Communication Managementwww.donau-uni.ac.at/wuk/ [email protected]
ObjectivesResearch objectives: need for longitudinal studies has been
repeatedly emphasized in literature becausethey are instrumental in understanding thedevelopment and character of social
networks; moreover it could be possible tocompare data from different master programs
because of the investigative character of thisproject it is expected to build the basis forfurther research
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Danube University Krems
Department for Knowledge and Communication Managementwww.donau-uni.ac.at/wuk/ [email protected]
Formal vs. informal networks (Cross/Parker 2004)
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Danube University Krems
Department for Knowledge and Communication Managementwww.donau-uni.ac.at/wuk/ [email protected]
„Power“/impact as an attribute of
social structures „Ego‘s power is alter‘s dependent“ (Hanneman, 2005)
The own power depends on the others
▪ „power“/impact is relative
▪ Which position has got the most power?
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Danube University Krems
Department for Knowledge and Communication Managementwww.donau-uni.ac.at/wuk/ [email protected]
„Power“/impact as an attribute of
social structures▪ „degree“: number of possibilities / ressources
▪ „closeness“ (information influence):
the closer to others the more influence▪ „betweenness“ (information control):
who is situated between others?
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Danube University Krems
Department for Knowledge and Communication Managementwww.donau-uni.ac.at/wuk/ [email protected]
Methodology
Students are asked to answer questions byfilling in a matrices after each of the educationmodules
In the following modules the results (includingchanges of the networks) are presented to thestudents
At the end of the program the data is subject tointerpretation and
is expected to build the foundation for the design
of a successive project
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Danube University Krems
Department for Knowledge and Communication Managementwww.donau-uni.ac.at/wuk/ [email protected]
Exemplary questions
„Who did I ask a question since the last module?“ „Who did I have contact with since the last module?“
„Who I would like to have contact with more often?“
„About who do I know which knowledge andcomptencies she/he has got?“
„Who has got contacts which could be valuable to
me?“
„With who I would like to exchange professional
experiences more often?“
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Danube University Krems
Department for Knowledge and Communication Managementwww.donau-uni.ac.at/wuk/ [email protected]
„Who did I ask a question since the last
module?“ (Result)
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Danube University Krems
Department for Knowledge and Communication Managementwww.donau-uni.ac.at/wuk/ [email protected]
„With who I would like to exchange
professional experiences more often?“(Period 1)
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Danube University Krems
Department for Knowledge and Communication Managementwww.donau-uni.ac.at/wuk/ [email protected]
„With who I would like to exchange professional
experiences more often?“ (Period 2)
Period 2Period 1
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Danube University Krems
Department for Knowledge and Communication Managementwww.donau-uni.ac.at/wuk/ [email protected]
Question:
„About who do I know which knowledgeand comptencies she/he has got?“
Knowledge-InDegree:
▪Who has been choosen how often?
▪The bigger the circle the more often
Knowledge-OutDegree:▪Who has choosen how many others?
▪The bigger the circle the more have been
choosen.
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Danube University Krems
Department for Knowledge and Communication Managementwww.donau-uni.ac.at/wuk/ [email protected]
Summary
The potential use and impact of SNA as an
intervention in vocational education is tested The longitudinal project is expected to deliver
data valuable for research on social network and
should build the basis for further research
SNA is investigated as a tool for networked
education
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Danube University Krems
Department for Knowledge and Communication Managementwww.donau-uni.ac.at/wuk/ [email protected]
Thank you very much for your Attention!
Questions?
Dr. Richard Pircher
Head of Center for Knowledge and Information Management
Danube University Krems
Tel: +43(0)2732-893-2332
E-Mail: [email protected] : http://www.donau-uni.ac.at/wuk/