The Continuing Evolution of Shopper Research: Do We Really Want Them to Wear Headsets? OmniShopper Conference July 12, 2016 Rich Scamehorn, Chief Research Officer, InContext Solutions Amy Hebard, Group Vice President – Insights, InContext Solutions.com
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The Continuing Evolution of Shopper Research:
Do We Really Want Them to Wear Headsets?
OmniShopper Conference July 12, 2016
Rich Scamehorn, Chief Research Officer, InContext Solutions
Amy Hebard, Group Vice President – Insights, InContext Solutions.com
2
It took years to get respondents off of headsets. Do we really want to go back to using them?