2.3X YESTERDAY...BEFORE 2017 ...WHEN I WANT IT TODAY...2017 ...WHEN I NEED IT TOMORROW... “NIRVANA” ...BEFORE I WANT IT Shopping List on Smart device Expert guidance Shopping = Fun Death of shopping list Automated list Shopping = Digital + Automatic Shopping List Personalized Assistance Shopping = Chore Basic Shopping + Experience Product + Convenience = Value Smart Enhanced Shopping Smart Lifestyle: Integration Focused Shopping fully integrated into life’s moments GIVE ME WHAT I WANT. . . THE CHANGING LANDSCAPE . . . For more information, please contact Mohammed Sirajuddeen Managing Director, Accenture Digital [email protected] ASEAN DIGITAL COMMERCE GROWTH RAPIDLY APPROACHES ITS TIPPING POINT ECOMMERCE IS DEAD LONG LIVE DIGITAL COMMERCE THE CHANGING ASIAN CONSUMER Demanding more. Seeking quality family time. Expecting seamless consumer experience. Desiring optimised technology. Copyright © 2017 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 401,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com. ECOMMERCE BE BOLD. BE AMBITIOUS. BE DIGITAL. LEVERAGE ACCENTURE DIGITAL COMMERCE CONTROL TOWER SOURCES: Accenture Research, eMarketer, We are Social, IHS Research, Euromonitor, Temasek, TODAYonline, The Business Times 5%+ GDP Growth 2016-2020 480 Million Internet Users 2020 200 Billion US$ 2015-2020 Digital Infrastructure Spend 70 Million 2020 New Consuming Households 800 Million 2020 Mobile Connections 50% ASEAN Population Under Age 30 2015-2016 KEY DRIVERS OF ASEAN DIGITAL COMMERCE GROWTH ASEAN DIGITAL COMMERCE INVESTMENTS (US$) ASEAN DIGITAL COMMERCE GROWTH (US$) 2014 - 2016 2017 - 2020 3 Billion (To date) 10 Billion (Planned) 14+ Billion 30+ Billion 2016 2020 Search Augmented Reality Video Streaming Social Virtual Reality Video Online Ad Voice Assistant DIGITAL COMMERCE IT’S TIME TO HERALD THE NEW AGE OF DIGITAL COMMERCE . . .IS DRIVING A SHIFT FROM ECOMMERCE TO DIGITAL COMMERCE LIST LIST DIGITAL COMMERCE VALUE ASSESSMENT DIGITAL COMMERCE SUPPLY CHAIN DIGITAL COMMERCE DEMAND GENERATION DIGITAL COMMERCE OPERATIONS DIGITAL COMMERCE TECHNOLOGY ENABLERS DIGITAL COMMERCE CONSUMER EXPERIENCE DIGITAL COMMERCE ANALYTICS Content Chatbots