The Business of Design Bootcamp - Session 1 of 2

Books & Videos Businesses The Classroom

⇒

missed the digital revolutionmissed an internal revolution

S

Chocolate Company Stakeholder Map

Practice

Practice

⇒

⇒

⇒

The “How might we?” Tool

generate synthesize

startupquotes.startupvitamins.com

Want to dig deeper?

Lots of tools:

http://www.servicedesigntools.org/taxonomy/term/21

http://www.101designmethods.com

Trends

http://www.360inspiration.nl/category/inspiration/

5 whys

http://www.mindtools.com/pages/article/newTMC_5W.htm

Stakeholders map

http://www.mindtools.com/pages/article/newPPM_07.htm

http://www.dynabots.com/blog/devising_a_stakeholder_map_in_20_minutes__connecting_the_dots_between_the_key_players_in_the_problem_space/

https://www.bankmillennium.pl/documents/10184/84831/Stakeholders_mapping.pdf/98f65bc2-2c64-4ab1-ae74-44a4c3fb2248

Swot analysis:

http://www.mindtools.com/pages/article/newTMC_05.htm

http://www.businessnewsdaily.com/4245-swot-analysis.html

http://www.quickmba.com/strategy/swot/

Customer journey map:

http://uxmastery.com/how-to-create-a-customer-journey-map/

http://bigdoor.com/blog/2013/11/01/a-quick-guide-to-customer-journey-mapping/

http://www.tandemseven.com/blog/5-essentials-for-customer-journey-maps/

Personas:

text: http://www.uxbooth.com/articles/creating-personas/

video: http://uxmastery.com/create-ux-personas/

Business model canvasvideo: http://www.businessmodelgeneration.com/canvas/bmctemplate with description of the 9 sectorshttps://drive.google.com/previewtemplate?id=102mOZQmMxs0CslmNsPZ5KCNQwAIh9rh4baYgT0VWNAA&ddrp=1#Recommended books:

- business model generation - this is service design thinking - value proposition design - blue ocean strategy - In the bubble b- the innovator’s dilemma- 101 Design Methods

How might we method

http://dschool.stanford.edu/wp-content/uploads/2012/05/HMW-METHODCARD.pdf

Yes and vs yes but

https://www.youtube.com/watch?v=cSzCfsGvwj0

Affinity map

http://www.servicedesigntools.org/tools/23

http://www.dynabots.com/blog/affinity_mapping_of_the_secondary_research_done_to_date/

The lean startup:

https://www.youtube.com/watch?v=J4rOdxoCnwY

https://www.youtube.com/watch?v=PXUd7wXrb0Q

https://www.youtube.com/watch?v=092JQrye9IM