Most companies with a handle on big data have seen more than big data has improved decision making. 3 say growth rate. 3 6+ % 89 % 204M $272K 2M 48 hours 684K The big deal about big data Breaking down your next big project Bigger, faster, more diverse Volume As much as 92% of the world’s data was created in the last two years. 1 A recent Dell survey found 80% of respondents want to improve how they analyze their rapidly expanding data. 2 Velocity In 60 seconds... 4 • 204M emails sent • 2M Google searches • 48 hours of new video on YouTube • 684K pieces of content shared on Facebook • $272K spent online shopping Variety By 2020, as many as 28B “things” will connect homes, cars and cities to the internet. 5 Not just for big companies Nearly project. have at least one big data of mid-size companies 41 % Another 55 % plan to start 2 one soon. Biggest factors for success Cross-company collaboration Funding Big data budgets are expected to rise an average $6M over the next two years. 2 Five most effective tools 3 4. Data dashboards 5. Visualization 1. Real-time processing 2. Predictive analytics 3. Data cleansing Visit dell.com/BigData $6M CEO LOB Mktg Board 2 Based on “Roadblocks Crumbling: Midmarket Companies see early success with Big Data,” Competitive Edge Research Report 3 GTAI NEWS RELEASE (to be issued Nov. 4 at 4 p.m. CT): “Dell Unearths the Truth Behind Midsize Organizations’ Adoption of Security, Cloud, Mobility and Big Data” Big potential 28B 3 GTAI NEWS RELEASE (to be issued Nov. 4 at 4 p.m. CT): “Dell Unearths the Truth Behind Midsize Organizations’ Adoption of Security, Cloud, Mobility and Big Data” 2 Based on “Roadblocks Crumbling: Midmarket Companies see early success with Big Data,” Competitive Edge Research Report “things” 1 http://www.techrepublic.com/blog/big-data- analytics/the-landscape-of-big-data/ 2 Based on “Roadblocks Crumbling: Midmarket Companies see early success with Big Data,” Competitive Edge Research Report 4 http://www.zdnet.com/blog/btl/how-much-data- is-consumed-every-minute/80666 80 % 2