© 2013 Acxiom Corporation. All Rights Reserved. © 2013 Acxiom Corporation. All Rights Reserved. Matt Hollingsworth Managing Account Director BIG DATA, BIG DEAL
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© 2013 Acxiom Corporation. All Rights Reserved. © 2013 Acxiom Corporation. All Rights Reserved.
Matt HollingsworthManaging Account Director
BIG DATA, BIG DEAL
© 2013 Acxiom Corporation. All Rights Reserved.
5 exabytes of data were created
between the dawn of civilisation and 2003 – that much information now becomes
available every two days
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Every Minute (July 2012)
• 48 hours – YouTube• 684,478 – Facebook shares• 571 – New websites• 100,000 – tweets• 3,600 – new instagram
photos
• Today ???
Source: www.domo.com
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Volume
Velocity
Variability
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Focused &peripheral vision
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Why should we care?
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STEP 1: Put the Consumer FirstAgree the consumer-related business problems you’re trying to address with Big Data
Deliverable: “Project Brief” – describe key issues and impact
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STEP 2: Define the starting line
Audit the data you have & identify the data you need
Deliverable: comprehensive list of raw materials and gaps
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STEP 3: Create Plan A
Plan to test & invest in proportion to the strength of your analysis and findings
Deliverable: Vision of how Big Data can work for you & your organisation
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STEP 4: Test Big Data Deploy a proof of
concept to test & learn
Deliverable: Solid body of evidence to support your business case
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STEP 5: Emulate Human VisionCreate a roadmap to operationalise proven approaches; identify& test new ones
Deliverable: strategic & tactical plan
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Results
International Credit CardReduction in Direct Mail costs by 10% and increase in Customer Acquisition by 20%
Frequent Flyer ProgrammeDouble digit growth driven from enhanced Consumer Analytics
Results
Frequent Flyer ProgrammeDouble digit growth driven from enhanced Consumer Analytics
International BankCalculation of the most cost-effective media channels for specific target audiences; media mix optimisation by 15%
International Credit CardReduction in Direct Mail costs by 10% and increase in Customer Acquisition by 20%
© 2013 Acxiom Corporation. All Rights Reserved.
The case of theGrease-Clogged Sewers
NYC Cas
e Stu
dy
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Case
Study
to fo
llow
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Big Data is real & represents both an opportunity & a threat.
© 2013 Acxiom Corporation. All Rights Reserved. © 2013 Acxiom Corporation. All Rights Reserved.
Any questions?
Thank you!
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