THE BIG DATA OF EVERYDAY THINGS Gerard Dwan @gerarddwan O P E N D A T A S C I E N C E C O N F E R E N C E_ BOSTON 2015 @opendatasci Everyday Examples for Extraordinary Technology
THE BIG DATA OF EVERYDAY THINGS
Gerard Dwan
@gerarddwan
O P E N D A T A S C I E N C E C O N F E R E N C E_
BOSTON 2015
@opendatasci
Everyday Examples for Extraordinary Technology
PRESENTER INTRODUCTION
Informationist @ Knowledgent
Work with clients to develop data and analytics solutions
Specialize in Big Data in the Financial Services Industry
Studied Computer Science at WPI
Wrote an introduction to MapReduce (with others)
Comic Book and Lego Nerd
GERARD DWAN | @GERARDDWAN
WHAT IS BIG DATA?
GERARD DWAN | @GERARDDWAN
WHAT IS BIG DATA?
NOT JUST TOOLS
GERARD DWAN | @GERARDDWAN
Wikipedia: Big data is a broad term for data
sets so large or complex that traditional data
processing applications are inadequate.
The Reality is Big Data has been Around for a Long Time
The tools haven’t been
Technology allows us to move beyond using sample set and into
using whole data sets!
…AND DATA SCIENCE?
GERARD DWAN | @GERARDDWAN
…AND DATA SCIENCE?
GERARD DWAN | @GERARDDWAN
Combination of
Skilled Knowledge Workers
Data (in All Forms)
Tools and Technologies to Leverage Data
Understanding of Business
NOT JUST TOOLS
Wikipedia: Data Science is the extraction of knowledge from
data, which is a continuation of the field data mining and
predictive analytics, also known as knowledge discovery and
data mining (KDD).
INSPIRATION
The Big Data of Everyday Things is inspired, in part, by The Design of Everyday Things by Donald A. Norman.
Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology.
GERARD DWAN | @GERARDDWAN
THE GOOD STUFF
Directions
Roadways/Pavement
Fitness Tracking
Theme Parks
GERARD DWAN | @GERARDDWAN
DIRECTIONS
GERARD DWAN | @GERARDDWAN
DIRECTIONS
Global Positioning System (GPS) units and Navigation Systems for Vehicles become widely available
Broadcast model
Updating GPS units is an issue, additional fees required for traffic
Smartphones begin providing the same functionality as a GPS unit
GERARD DWAN | @GERARDDWAN
DIRECTIONS – WAZE, GOOGLE
Waze
A project was started to create a community driven map of Israel. It evolved to include community driven traffic, points-of-interest, and local events. They were acquired by Google in 2013.
Bring together data from all drivers on similar routes to determine which is best
GERARD DWAN | @GERARDDWAN
GERARD DWAN | @GERARDDWAN
ROADWAYS/PAVEMENT
Highways, freeways, streets, driveways, parks, and more need to be repaved often
In snowy areas, snow and ice cause traffic jams and accidents
Adding salt to the roads to help melt ice causes corrosion
Lack of visibility and the inability to be proactive cause major accidents and lead to serious injuries
GERARD DWAN | @GERARDDWAN
SOLAR ROADWAYS (AND PAVEMENT)
GERARD DWAN | @GERARDDWAN
SOLAR ROADWAYS (AND PAVEMENT)
GERARD DWAN | @GERARDDWAN
SOLAR ROADWAYS (AND PAVEMENT)
Connected network of solar panels
They work together to collect sunlight (and data) to warn drivers, divert traffic, and power the entire country!
Data collected can determine trends in
Weather
Driving Patterns (e.g. aggressive driving v. time of day, etc)
Understand Wild-life Activity
… Anything else?
GERARD DWAN | @GERARDDWAN
GERARD DWAN | @GERARDDWAN
FITNESS TRACKING
People (generally) have been tracking physical activity for a while
Cardio – walking, biking, running
Weight Training
With traditional methods, it is difficult to
Observe Long Term Trends
Compete
See How Others are performing
Maintain Consistency
GERARD DWAN | @GERARDDWAN
ENTER FITNESS APPS AND TRACKERS
GERARD DWAN | @GERARDDWAN
GERARD DWAN | @GERARDDWAN
THEME PARKS
Walt Disney Parks and Resorts numbers fall in mid-2000s
Survey results for “intent to return” are largely “no”
Lost children at Disney World a large part of anecdotal conversation
GERARD DWAN | @GERARDDWAN
THEME PARKS – MYMAGIC+
MagicBand
GERARD DWAN | @GERARDDWAN
Hotel Room key, for guests staying at on-site Disney resorts
Theme and water park ticket (with valid park admission and biometric validation)
Food, Beverage, and Merchandise Payment
FastPass+ distribution, redemption, and exchanges
Connect Disney Memory Maker or PhotoPass images to your account
Contain a 2.4GHz transmitter for longer range wireless communication which will be used to track the band's location within Walt Disney World`
THEME PARKS – DATA USE
Measure
Ride Popularity
Success of new attractions
Recommend
People who rode this ride also visited this restaurant
Better Vendor Cart Placement
Anything else?
GERARD DWAN | @GERARDDWAN
OTHERS?
Sales and Marketing
Prospect/Client Segmentation
Personalized Messaging
Advanced “Recommendations”
Portfolio Investing
Operations
In-depth view of Customers/Clients
Process Improvement
Manufacturing
Strategy
Planning
GERARD DWAN | @GERARDDWAN
Thank You!
Gerard Dwan
@gerarddwan