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Wade Kwon @WadeOnTweets © 2015 Birmingham Blogging Academy Photo: Rob Stinnett (CC) brand The art of the What your blog needs and deserves
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The art of the brand: What your blog needs and deserves

Apr 15, 2017

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Marketing

Wade Kwon
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Page 1: The art of the brand: What your blog needs and deserves

Wade Kwon @WadeOnTweets

© 2015 Birmingham Blogging Academy

Photo: Rob Stinnett (CC)

brand The art of the

What your blog needs and deserves

Page 2: The art of the brand: What your blog needs and deserves

Overview •  Goals •  Values •  Consistency

Photo: David Shankbone (CC)

Page 3: The art of the brand: What your blog needs and deserves

Photo: Mike Mozart (CC)

Page 4: The art of the brand: What your blog needs and deserves
Page 5: The art of the brand: What your blog needs and deserves

Photo: Thor (CC)

Measureable

Page 6: The art of the brand: What your blog needs and deserves

Photo: Kevin Dooley (CC)

Mini-goals

Page 7: The art of the brand: What your blog needs and deserves

Photo: Linus Bohman (CC)

Business plan

Page 8: The art of the brand: What your blog needs and deserves

Define your values

Page 9: The art of the brand: What your blog needs and deserves
Page 10: The art of the brand: What your blog needs and deserves
Page 11: The art of the brand: What your blog needs and deserves

Examine

Page 12: The art of the brand: What your blog needs and deserves

Simplify

Photos: John Liu / torbakhopper (CC)

Page 13: The art of the brand: What your blog needs and deserves

Strive for consistency

Photo: Paco (CC)

Page 14: The art of the brand: What your blog needs and deserves
Page 15: The art of the brand: What your blog needs and deserves

Be present

Photo: Donnie Nunley (CC)

Page 16: The art of the brand: What your blog needs and deserves

Permeate Photo: theilr (CC)

Page 17: The art of the brand: What your blog needs and deserves

React only when needed

Page 18: The art of the brand: What your blog needs and deserves

Contact me. •  [email protected]

•  BirminghamBlogging.com

•  @WadeOnTweets

Page 19: The art of the brand: What your blog needs and deserves

Not just a logo

Photo: Mike Mozart (CC)

Page 20: The art of the brand: What your blog needs and deserves

Thank you

Photo: Alisha Vargas (CC)