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Speakers:
Building Your Blog BrandCommunity Conference
Jenna Baze, Mike Gerholdt, & Nick Westergaard
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Blog = Your Brand’s Hub
photo via velo Steve/ Flickr
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All Other Activity Leads Back Here
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Jenna Baze — RatherGeeky.com, @RatherGeeky
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Mike Gerholdt — ButtonClickAdmin.com, @MikeGerholdt
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Nick Westergaard — NickWestergaard.com, @NickWestergaard
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Today – 5 Cs of Building Your Blog Brand
§ Content§ Consistency§ Construction§ Composition
§ Connection§ Plus Q & A!
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DETERMINE FOCUS
photo via Otto Phokus / Flickr
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Today – 5 Cs of Building Your Blog Brand
DEFINE YOUR AUDIENCE
photo via DeaPeaJay / Flickr
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The Button Click Story …
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TONE & STYLE
photo via nerrisa’s ring / Flickr
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FLEXIBLE vs. FOCUSED
photo via highlimitzz / Flickr
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Jenna on Flexibility & Focus
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FEATURES
photo via cambodia4kidsorg / Flickr
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HOW OFTEN?
photo via DafneCholet / Flickr
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WHEN TO POST?
photo via Artnow314 / Flickr
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FOUNDATION = PLATFORM
photo via Giles Douglas / Flickr
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Questions & Answers
Jenna Baze
RatherGeeky.com
Mike Gerholdt
ButtonClickAdmin.com
Nick Westergaard
NickWestergaard.com
Popular Platforms
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photo via Concrete Forms / Flickr
TRIMMING OUT INTERIOR
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No Clutter Background
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Categories + Tags
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Widgets That Engage But Don’t Distract
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Supporting Pages Build the Brand
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IDENTITY
photo via Dorron / Flickr
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Logo and/or Consistent Avatar
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COLORS
photo via alancleaver_2000 / Flickr
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Balance Hot & Cold Colors
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FONTS
photo via DaveFayram / Flickr
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LOOK-OUT FOR NEW IDEAS
photo via eshipul / Flickr
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photo via C! / Flickr
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Easy to Share Content & to Connect
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Consistent Branding from Blog to Social
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photo via mikecogh / Flickr
HASHTAGS
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Cross-Posting Tools
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CURATE CONTENT
photo via cliff1066 / Flickr
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Connecting Online + Offline Engagement
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Recap – 5 Cs of Building Your Blog Brand
§ Content§ Consistency§ Construction§ Composition
§ Connection
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Additional Resources
§ Ann Handley speaking at #DF11
§ #blogchat — Sundays at 8 PM Central
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Questions & Answers
Jenna Baze
RatherGeeky.com
Mike Gerholdt
ButtonClickAdmin.com
Nick Westergaard
NickWestergaard.com