THE ART OF BLOGGING: A GUIDE TO BECOMING A SERIOUS BLOGGER NIKKI LITTLE | IDENTITYPR.COM | @NIKKI_LITTLE
The Art of Blogging: A Guide to Becoming a Serious Blogger
May 14, 2015
Advice on tips on how to take blogging to the next level to start seeing results from your efforts.
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THE ART OF BLOGGING:A GUIDE TO BECOMING A SERIOUS BLOGGERNIKKI LITTLE | IDENTITYPR.COM | @NIKKI_LITTLE
WHY GET SERIOUS ABOUT BLOGGING?o Showcase expertise
o Your own publishing hub
o Generate new business leads
o Advertising/sponsorship ops
o Media/guest post ops
o Presentation/speaking ops
BELIEVE IT OR NOT, PEOPLE WANT TO HEAR FROM YOU (AS LONG AS YOU PROVIDE VALUE)
FIRST STEP: SELF-HOSTED WORDPRESS BLOG, PURCHASE DOMAIN NAME & HOSTING
BENEFITS OF SELF HOSTINGo Access to more customization/themes/plugins through
WordPress
o Unique URL
o Custom analytics
o Site support through your domain and hosting companies
o You own it – WordPress doesn’t
IMPORTANT: INSTALL GOOGLE ANALYTICS BEFORE YOU RAMP UP POSTING
KNOW YOUR AUDIENCE!
CRANKING OUT CONTENT – WHERE DO I FIND INSPIRATION?
CONTENT IDEASo Your customers/clients – What questions are they
asking? What do they care about?
o Your employees
o Keywords that bring people to your site (look in your analytics program) and AdWords Keyword Tool
o Company news
o Events/philanthropic efforts
o Your culture
o Customer stories/testimonials
CONTENT IDEASo LinkedIn Answers, Quora
o News and blogs related to your industry – build off their content (don’t copy – add something new)
o Book reviews, recaps of conferences/events/Webinars/seminars
o Good old Google
TIP: CREATE A CONTENT CALENDAR, ASSIGN DEADLINES & AUTHORS
ESSENTIAL ELEMENTS OF A KICK ASS BLOG
BLOG MUST-HAVESo Updated and consistent content
o Multimedia – at least one image for each post
o Subscription options (RSS & email) – FeedBlitz is best available
o Commenting plugin – Disqus or Livefyre
o Sharing plugin – Digg Digg is my favorite
o Contact information
o Optimized for mobile and tablets – WP Touch plugin
BLOG MUST-HAVESo SEO elements – WordPress SEO or All in
One SEO plugin
o Fast loading site – W3 Total Cache plugin
o Suggest related content to keep readers on the site – nRelate plugin
o Information about you/your company
o Clean design
CALLS TO ACTION – WHAT DO YOU WANT READERS TO DO?
SNAZZ IT UP EVEN MORE – LEAD GEN WITH LANDING PAGES
MARCUS SHERIDAN (THE SALES LION) MADE MORE THAN 2 MILLION IN SALES THANKS TO HIS BLOG AND LEAD GEN CAPTURING/TRACKING
PROMOTING YOUR BLOG & POSTS
WAYS TO SPREAD YOUR CONTENTo Share on social networks – personal and
companyo StumbleUpono Email signature – WiseStamp for Gmailo URL in online profiles and business cardso Comment on other blogso Submit to directories like Alltopo Paid ops: AdWords, LinkedIn/Facebook ads
WAYS TO SPREAD YOUR CONTENTo Guest bloggingo Share with relevant groups/people
online – be selective!o Link to previous posts within your
contento Use for new business follow
ups/customer retentiono Include in e-marketing campaigns
QUESTIONS
NIKKI LITTLE
SOCIAL MEDIA MANAGER | IDENTITY
@NIKKI_LITTLE
WWW.IDENTITYPR.COM
WWW.IDENTITYPR.COM/BLOG
WWW.NIKKILITTLE.COM
Photo Sources:http://www.flickr.com/photos/30931517@N03/4520713515/http://www.flickr.com/photos/13006614@N07/2206974242/ http://www.flickr.com/photos/50318388@N00/519286151/http://www.flickr.com/photos/84856173@N00/3734360895/http://www.flickr.com/photos/31502604@N00/251570225/http://www.flickr.com/photos/joelanman/366192378/http://www.flickr.com/photos/kaibara/2756361218/http://www.flickr.com/photos/24749556@N08/2428589782/http://www.flickr.com/photos/73194085@N00/253074522/http://www.smartlaunch.com/wed-love-to-hear-from-you/
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