The Application of Enterprise Social Networking to Talent Management and Talent Acquisition

The Application of Enterprise Social Networking to Talent Management and Talent Acquisition

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Agenda

The Enterprise Social Networking Landscape Recent Research: Interest and Adoption are Growing Real-World Examples

• Internal Employee Communities

• Extended Talent Networks

• Recruiting/Talent Communities

• Leveraging Existing Social Networks

Recommendations for Getting Started About Conenza Q & A

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B2C

GLOBALENTERPRISE

Public Social Networks

LinkedIn

Facebook

B2B

B2T

Customer Support

Marketing

Product Feedback & Ideas

Customer Relationship Management

Partner Management & Enablement

Marketing

Human Capital/Talent Management

Business Development

Communication, Collaboration & Innovation

The Enterprise Social Networking Landscape

Twitter

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Enterprise 2.0 Adoption on the Rise

98% of those surveyed are using Enterprise 2.0 technologies for internal communication and collaboration within their company

The most popular technologies currently used: - instant messaging (74%)

- wikis and team workspaces (67%) - blogs (51%)

The majority of respondents say their spending on Enterprise 2.0 will increase (58%) in 2009

Most respondents (64%) say that adoption of Enterprise 2.0 is company-wide

Source: Enterprise 2.0 Conference Pre-Conference Survey, May 2009

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Knowledge is not infused or retained.

Relationships are not transparent.

New workers expect andembrace social technologies to build relationships.

Relationships are not built across geographies.

Source: Corporate Social Networks Will Augment Strategic HR Initiatives, Zach Thomas, Forrester Research, 2008

When Firms Fail To Capitalize On Their Networks…

What is Driving Adoption?

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Understand and effectively tap into the skills and talent of your people

Fuel connections, collaboration and group communication

Increase productivity by providing a robust online resource that enables your people to work smarter and faster

Provide a global knowledge-hub and channel for sharing research, best practices, training via multiple formats (forums, blogs, documents, events, etc.)

Support continued career development and learning

Measure the results of your corporate social networking initiative

Benefits of an Internal Employee Social NetworkProvides a place where your people can build connections, collaborate,

share best practices, and develop in their careers

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Real World Examples: Internal Communities Enhance Collaboration and Communication

Cut customer contract timeline from 3 months to 2 weeks

Connects & creates sense of community in dispersed workforce

Connects unique skill sets of knowledge, Increases communication

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Talent Community in Action: Understanding and Connecting Internal Teams

Connect a globally dispersed workforce

Understand your internal talent landscape

Enable employees to quickly and easily find unique skill sets and expertise

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Employee Community in Action: Facilitating Global Work Groups

Support global project teams

Foster and facilitate productive group dialogue

Provide a central source for the sharing of information and resources

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CONNECTIONSHelp newcomers establish a broad network of critical relationships

KNOWLEDGEEnable newcomers can quickly locate the centers of knowledge

DEVELOPMENTFacilitate the mentoring relationships across the organization

ENGAGEMENTCreate a connected culture where your people feel like they are part of and contributing to something great

Recent study found in 85% of companies, new hire morale/passion dramatically declines after six months

An Onboarding Community can:

Onboarding Communities: Engaging and Energizing New Employees Across the Globe

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Onboarding Communities: Engaging and Energizing New Employees Across the Globe

“My onboarding experience was amazing. I was immediately plugged into the social network, contributing to and receiving help from people all over the world.

It helped me get to know people, and it also helped people get to know me: my character, my competencies, my passions. It was the reason why I’d been engaged and energized by the stories of other people throughout the organization.”

Sachua Chua, IBM

www.theorangechair.com/

Results: Greater engagement and job satisfaction, shortened time to contribution, decreased turnover

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Alumni Communities: Turning Former Employees into Strategic Assets

TALENT MANAGEMENT• Recruiting / referrals

• Mentors, contractors and consultants

• Diversity outreach

BUSINESS DEVELOPMENT• Revenue generating

relationships

• Business leads and spheres of influence

MARKETING• Brand ambassadors

• Customers

• Corporate social responsibility initiatives

INNOVATION • Co-creation of future

products and services

• Access to intellectual capital

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Alumni Communities: Turning Former Employees into Strategic Assets

TALENT MANAGEMENT• Recruiting / referrals

• Mentors, contractors and consultants

• Diversity outreach

BUSINESS DEVELOPMENT

• Revenue generating relationships

• Business leads and spheres of influence

MARKETING• Brand ambassadors

• Customers

• Corporate social responsibility initiatives

INNOVATION • Co-creation of future

products and services

• Access to intellectual capital

TALENT MANAGEMENT“20% of our experienced hires are boomerangs.”—National Alumni Director, Big 4 Accounting Firm

BUSINESS DEVELOPMENT“We see nearly $180 million in revenue driven from alumni referrals.”—Senior Director, Business Development, Global 500 Company

MARKETING“(Our alumni) group is a huge asset for us. They have become our brand ambassadors. And we want to bring them even closer.”— CEO, Hewlett Packard

INNOVATION “We generate 35% of our new products from ideas from outside the company; we’ve lowered research & development costs by 20%.”— CEO, Proctor and Gamble

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Alumni Community in Action: RecruitingA rich recruiting resource: increase rehires and referrals

Enterprise Private, Enterprise Community

Post Jobs, Find Talent

Job postings spread virally inside and outside the community

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Alumni Community in Action: RecruitingA rich recruiting resource: increase rehires and referrals

Enterprise Private, Enterprise Community

Post Jobs, Find Talent

Increase rehires and qualified referrals,

reduce recruiting costs

By the numbers:Company size: 25,000Annual new hires: 2,500

10% of annual new hires sourced from alumni community: 250

Annual cost savings: $1,785,000

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Talent Communities for Recruiting

Microsoft: Taking a Targeted Approach to Engaging Talent

www.viewmyworld.com

www.YouAtMicrosoft.com

• Delivering messages and experiences that are unique to the populations they are targeting

• Delivers value to talent community beyond just the future job prospect

• “Real People” telling “Real Stories”

• Encourage sharing and viral spread

• Features the latest in social networking, RSS feeds, multi-media (video) and employee blogs

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Tapping Into Existing Social Networks to Build Your Talent Community

Jim Durbin , ERE, Tripling Traffic to Your Careers Site With a Facebook Account?

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Customer and Partner Communities: Tapping into Talent Outside Your Organization

Customers can submit ideas for new products or improvements to existing services

Customers can vote for the ideas they would most like to see realized

More than 200 ideas already adopted

Dell IdeaStorm: Customers as a source of talent and innovation

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Leverage External Talent Communities to Create Scalable, On-Demand Workforce

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Recommendations on Getting Started

Define specific business issues to drive adoption and acceptance.

Understand your culture and prepare to change it.

Assemble cross-functional task forces.

Select a partner with practical experience.


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Conenza =Practical Experience + People + Platform + Process

Market-Leading Product and

Strategic Support

Deep Enterprise Community Expertise

Best Practices Ensure Community Vibrancy & Business Success

Conenza provides the technology, tools, and the team to help you realize the full potential of your community initiative

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Crawl, Walk, Run: The Conenza Community PlatformModular Software-as-a-Service solution featuring the best of social networking technology

+ MODULES

OPPORTUNITY CENTER

EVENTS

MARKETPLACES

v

CONENZA COMMUNITY COREThe foundation of the Conenza Community Platform

+ SOCIAL NETWORKING FEATURES• Groups• Connections• Blogs & Wikis• Messaging

• Doc / Photo Sharing• Activity Feeds• Rich Media• Refer-a-Friend

• Permissions• Privacy Settings+ Administration+ Reporting

HOMEPAGE | NEWS PROFILES DIRECTORIES

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Build Network Value with an Integrated View of Enterprise Social Networking

Customers

Topical Thought Leaders

Partners

On-Demand Extended

Talent Pools

Alumni

Talent Communities

Talent Development

Cross-org Peers & Cohorts

Collab w/in Dept’s & Across

Geographies

Deep, Extra-Functional

Experts

Onboarding & Mentoring

Enterprise Communitie

s

Employee Communities

Extended Talent Communities

Value-Add Stakeholder Communities

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Key Tenets of Enterprise Social Network Success

Prioritize specific business goals to focus internal initiatives Embrace members’ multi-faceted professional agendas Create authentic extended value for members and they will

create value for each other and the enterprise If you build it – and cross your fingers – they won’t come

An online community requires social networking/member engagement expertise, social media marketing prowess and ongoing planning, refinement and support: either in-house or from a deeply-experienced provider

Avoid the temptation to “control” community content: allow members to self organize around what’s most important to them

Plan for staged growth: low-risk/high reward “crawling” evolving to walking, running and a broader collection of thoughtfully-integrated enterprise communities

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Additional Resources

Visit www.conenza.com for:

On-Demand Webcasts Executive Playbook for Corporate Alumni Communities Now More Than Ever: The Business Imperative of an Extended Talent Community 6 Ways to Drive Community Member Engagement and Maximize ROI

Conenza Blog Features best practices, advice, and the latest industry research

For the links to the articles referenced in this presentation or more information, please contact us at [email protected]

The Application of Enterprise Social Networking to Talent Management and Talent Acquisition

Business

referrals

embrace social

corporate

rich recruiting

networks knowledge

services access

alumni community

alumni communities