THE ANATOMY OF HIGH CONVERING LANDING PAGES
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
THE ANATOMY OF HIGH CONVERING LANDING PAGES
THE ANATOMY OF HIGH CONVERING LANDING PAGES
WHO AMI?
erik bernskiöld
consultant
entrepreneur
digital strategist
speaker
Advisor @
Boutique Digital Agency Business, Marketing Digital / Media, Development Education WordPress
Web Agency
Websites don’t convert…
…PAGES DO!
Page TypesUNDERSTANDING
The About Page
Goal
Build TrustThe
About Page
The PRODUCT Page
BUILD COMFORT IN THE
FULL OFFERINGThe
PRODUCT Page
… and THe Rest
PURCHASING DECISIONS– why do we buy something?
We don’t sell PRODUCTS
WE SELL SERVICES &
EXPERIENCES
WHY DO WE BUY ACAR?
CONVINCE VISITORS THAT YOUR PRODUCT IS
PERFECT
HOW DO WE DO THIS?
?WHAT DOES THE VISITOR
WANT
?WHAT MOTIVATES
HUMANS
BEHAVIORAL ECONOMICS
HUMANS ARE PREDICTABLY IRRATIONAL*
MAKING DECISIONS IS HARD
CHOOSING WHAT
TO EAT!
Help Users Make
DECISIONS
Make UsersFEEL GOOD
About our offering
What does a landing page
need to do?
“LANDING PAGEA page that is specifically targeted at capturing and converting a user for a specific action.
Context: Marketing
Explain the offering1
SOLUTION = NEEDS
Appeal to emotions2
BUILD TRUST3
Hey! I’m in good company here!“ “
CLOSE THE SALE4
Elements & Tricks8
Headlines
PAGE LENGTHLong or Short?
LITTLE COMMITMENT = SHORT Landing Pages
COMPLEX PRODUCTS = LONG Landing Pages
Beautiful Imagery
CLEAR VALUE PROPOSITION
REAL testimonials
Videos
Powerful & Appropriate CALL TO ACTIONS
Help USERS make the decision
to purchase from you
INSIGHTS Monthly newsletter on digital strategy.
ACADEMY Weekly articles on business, marketing, development and digital.
COURSES Online & offline full courses.
www.bernskioldmedia.com
QUESTIONS????
???
THE ANATOMY OF HIGH CONVERING LANDING PAGES
Related Documents
