The Anatomy of a Landing Page That Converts

The Anatomy of a

LANDING PAGE THAT CONVERTS

POWERED BY:

E PICK WEB DESIGN & MARKETING A WSI CERTIFIED AGENCY

Home page

≠ conversion

Landing page

= conversion

Build it and

THEY WILL CONVERT

Grab Your Visitors’

FOCUS AND ATTENTION

Landing page must focus your visitors’ attention

on the end goal:

LEAD CAPTURE

Starting Points to a

SUCCESSFUL LANDING PAGE

1 Identify customer persona 2 Clarify end goal

3 Design a landing page geared for conversion

Less is More:

NIX ACCESS CLUTTER

Remove unnecessary content from landing page (e.g., menu + any other distractions)

HEADLINE-biggest + boldest

-natural extension to the original ad/email message

Images or videos to

support your offer

= clear CTA

Surprise and Delight

WITH IMAGERY

K. I. S. S.

KEEP IT SUPER SIMPLE

• Short-n-sweet copy

• Straight to the point

• Use bullets

• Near the top

• Keep it short

• Keep it simple

Powerful Placement:

LEAD CAPTURE FORM I

Powerful Placement:

LEAD CAPTURE FORM II

The more hoops a lead has to jump through, the less likely they are

to complete the process.

We Warned Ya ‒

THIS IS NOT THE CIRCUS

=

Considerable

PIECEMEAL ADDITIONS

Add testimonials

Add strong bite-sized content

Boost your creds

Sum-it-Up:

MEASURE + GROW

Measure your success

A/B test + tweak

Improve conversion rate

LEVEL‒UP YOUR LANDING PAGE!Give us shout (or just an email), and let's

build you converting landing pages.

(512) 643‒7425

[email protected]