Mobile App Development Trends for 2016 Mobile App Development Trends for 2016 More focus on User Experience Greater connectivity through IoT EVEN WITH 50 MILLION APPS BEING DOWNLOADED EVERY DAY, 25% ARE ABANDONED AFTER A SINGLE DAY; 95% ARE ABANDONED WITHIN A MONTH HERE ARE THE 5 BIGGEST APP DEVELOPMENT TRENDS EMERGING IN 2016 94% OF USER’S FIRST IMPRESSION ARE DESIGN RELATED 90% OF USERS REPORTED THEY STOPPED USING AN APP DUE TO POOR PERFORMANCE 95% 25% 94% 90% THE CONSUMER IS THE KING, ESPECIALLY WHEN IT COMES TO MOBILE APPS. SATISFYING THE END USER WILL BE PARAMOUNT IF APP COMPANIES DESIRE GREATER USER RETENTION. THE INTERNET OF THINGS BRINGS TREMENDOUS POTENTIAL FOR BUSINESSES AS WELL AS THE SOCIETY AS A WHOLE. THERE WILL BE A GREATER DEPENDENCY ON IOT TECHNOLOGY TO IMPROVE CONNECTIVITY, INCREASE THE SPEED OF COMMUNICATION, AND MAKE PEOPLE’S LIVES A RUN A LITTLE SMOOTHER. GARTNER SAYS 6.4 BILLION CONNECTED "THINGS" WILL BE IN USE IN 2016, UP 30 PERCENT FROM 2015 6.4 BILLION THE HEALTHCARE INTERNET OF THINGS MARKET SEGMENT IS POISED TO HIT $117 BILLION BY 2020. 57% $117 BILLION 27 BILLION MACHINE-TO-MACHINE (M2M) CONNECTIONS WILL GROW FROM 5 BILLION AT THE BEGINNING OF THIS YEAR TO 27 BILLION BY 2024 BY 2020, 250 MILLION VEHICLES WILL BE CONNECTED TO THE INTERNET, PROVIDING NEW POSSIBILITIES FOR IN-VEHICLE SERVICES AND AUTOMATED DRIVING. 250 MILLION PERSONALIZED RICH MEDIA CONTENT SERVES A CRUCIAL PURPOSE OF ENGAGING APP USERS AND CREATING BETTER CONVERSIONS. INCLUSION OF VIVID IMAGERY, RELEVANT VIDEOS AND AUDIO CLIPPINGS WILL MAKE THE APP MORE INTERESTING TO THE USER. Increase in rich media content VIDEO PRODUCES AN AVERAGE OF 45.32% CONVERSION RATE GEO-LOCATOR OR MAPPING TOOLS HAVE AN AVERAGE OF 11.48% CONVERSION RATE CLICK-TO-CALL WILL CONTRIBUTE TO MORE THAN $1 TRILLION IN CONSUMER PURCHASES CAROUSELS GIVE AN AVERAGE OF 53.12% COMPLETION RATE 53.12% 45.32% 11.48% $ 1 tRILLION CONSIDERING THE INCREASE IN THE NUMBER OF APP RELATED ATTACKS, COMPANIES NEED TO BE MORE AWARE OF SECURITY THREATS, VULNERABILITIES AND CYBER ATTACKS ON THEIR ORGANIZATION. PRECAUTIONARY TACTICS NEED TO BE EMPLOYED TO PREVENT APP ATTACKS FROM AFFECTING THE ENTERPRISE. Boosted app security through preventive measures 25% OF ALL MOBILE DEVICES ENCOUNTER A SECURITY THREAT EVERY MONTH 262% INCREASE IN THE NUMBER OF IOS VULNERABILITIES COMPARED TO 2011 31% OF THE GOOGLE PLAY APPS THAT HAVE MORE THAN 50,000 DOWNLOADS CONTAIN REMOTE EXPLOITABLE VULNERABILITIES 25% 262% 31% 2015 $28.7 MOBILE AD SPENDING - IN BILLIONS 50% ( ) 41% ( ) $40.5 23% ( ) $49.8 16% ( ) ( ) $57.7 14% $65.8 2016 2017 2018 2019 Percentage change ( ) Bigger budgets for mobile marketing IN 2015 MOBILE AD SPENDING ACCOUNTED FOR 49% OF DIGITAL AD SPENDING THE PERCENTAGE OF DIGITAL AD SPENDING IS PROJECTED TO BE 60.4% IN 2016 BUT IS EXPECTED TO GROW TO 72.2% IN 2019 IN 2016, $101.37 BILLION IS EXPECTED TO BE SPENT ON ADS SERVED TO MOBILE PHONES AND TABLETS WORLDWIDE Sources: GARTNER, HITCONSULTANT, FORBES, MOBILEADS.COM, AIR-WATCH.COM, FIREEYE, SMARTINSIGHTS, EMARKETER WWW.CABOTSOLUTIONS.COM TWITTER: @CABOTSOLUTIONS MOBILE MARKETING IS A GROWING MARKET AND IS EXPECTED TO PROVIDE GREATER CONVERSION AS THE TARGET AUDIENCE IS AL- READY THERE. A WELL DEVELOPED APP CAN BE A GREAT MEDIUM FOR AN ORGANIZATION TO GAIN BETTER VISIBILITY AND BRING IN MORE BUSINESS.