Mobile App Development Trends

W E C O N C E P T, D E S I G N & C O D E E M O T I O N S

© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H | D U B A I

© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H | D U B A I

M O B I L E A P P D E V E L O P M E N T T R E N D S

A G E N D A> I T ’ S T I M E T O G O B E Y O N D ‘ M O B I L E F I R S T ’ P L A N N I N G

> 1 0 T R E N D S I N M O B I L E A P P D E V E L O P M E N T

W E C O N C E P T D E S I G N & C O D E E M O T I O N S© C O P Y R I G H T B Y W E B M E D I A 7 | M U N I C H | D U B A I

Susanne Böck Managing Director Webmedia7 Middle East FZE


I T ’ S T I M E T O G O B E Y O N D ‘ M O B I L E F I R S T ’ P L A N N I N G

> Mobile growth is booming

There are almost 7 billion people on the planet.

6.0 billion own a mobile phone – only 4,5 billion own a

toilet and 3.5 billion own a toothbrush.

More than 90% of adults have 24/7 their mobile

phone within arm’s reach

74% of smartphone users use their phone to help with shopping … with 79% ultimately making a

purchase

90% of all text messages are read within 3 minutes

of being delivered

70% of mobile searches lead to action within 1 hour

T H E U N I T E D A R A B E M I R A T E S R A N K 1 S T I N S M A R T P H O N E P E N E T R A T I O N :


1 . U S E R E X P E R I E N C E F I R S T

> USER CONVENIENCE AND A HIGH QUALITY EXPERIENCE ARE CRUCIAL

> BUILD A MOBILE CUSTOMER STRATEGY

4Steps

Acquisition

… T O B U I L D A M O B I L E S T R A T E G Y

LoyaltyMobile

CommerceCustomer

Experience


2 . I N T E G R A T I O N W I T H B A C K - E N D - S Y S T E M S

2016 2017 2018

Midsize to large companies will spend

33% more on application

integrations than in 2013

Over 67% of all new integrations flows will extend

outside the enterprise

firewall

More than 50% of the cost of

implementing 90% of new large systems will be

spent on integration

What do mobile apps integrate with?• CRM, Marketing Automation • Payment Gateways • Enterprise Backend Systems (Integration to

Legacy Systems)


4 . C L O U D D R I V E N


There is currently much controversy over which mobile apps are better -native applications or mobile cloud applications.

5 . S E C U R I T Y

> What are the worst security dangers you should pay attention to?

1. Security and authentication of API calls

2. Break Session from online if Phone is lost

3. Permission Leaks

4. Secure Data Storage

5. Single Sign On


3 . U S I N G A P I S T O A C C E L E R A T E I N N O V A T I O N


> And to deliver seamless user experience

• Application Programming Interfaces (APIs) encapsulate back-end

information systems

• APIs also open enterprise resources to third-party developers

• … but make sure APIs are secure

> API Backend as a Service (Baas)

6 . C O N T I N U O U S D E L I V E R Y


7 . B E A C O N A N D L O C A T I O N B A S E D W I F I S E R V I C E S


8 . W E A R A B L E T E C H N O L O G Y

There are also a lot of noise around fashion and

textile industries adopting wearable technology


9 . N A T I V E V S M O B I L E W E B

NATIVE MOBILE APPLICATIONS

PROS • Full access to mobile device features • Deep integration capabilities • Deeper security implementations in

app • Highly responsive and smooth

performance • Rich user experience • Strong functionality Superior

customization

CONS • Longer development cycle • Non-portable code • Expensive development and support

accessibility via application stores means:

• Less control for app administrators

• Longer approval cycles • Adherence to restrictions

• Needs skilled developers of native code for every mobile OS

PROS • Lightweight solution • Reusable and scalable code • Web developer expertise is

sufficient • Inexpensive coding and

deployment • Can be freely accessed on the

web • Quick and easy to develop,

distribute and update

CONS • Slower performance than native

solutions • Very limited offline functioning • Limited multimedia support • Cannot leverage all native OS and

Android features • Cannot replicate native touch-and-

feel • Mobile browser incompatibility • Inconsistent rendering across

browsers

MOBILE WEB APPS






1 0 . I N T E R N E T O F T H I N G S

> Consumer efficiency

> Health Care

> Transportation


T H A N K Y O U V E R Y M U C H F O R Y O U R A T T E N T I O N .

A B O U T W E B M E D I A 7 A S " D I G I T A L N A T I V E S " , W E D E V E L O P C U S T O M - T A I L O R E D A N D E S P E C I A L LY T H E

L A T E S T I N C O N C E P T S F O R O U R C L I E N T S , F O C U S O N T H E I R N E E D S A N D P R O V I D E

P R A G M A T I C S U P P O R T I N T H E A C H I E V E M E N T O F T H E I R C O R P O R A T E O B J E C T I V E S .

B E S I D E S R E A L I Z I N G W E B S I T E S , E C O M M E R C E S O L U T I O N S A N D P O R T A L S W E P R O V I D E

A D E E P E N K N O W L E D G E I N M O B I L E A P P L I C A T I O N S , E I T H E R N A T I V E D E V E L O P E D F O R

I O S , A N D R O I D O R W I N D O W S O R A S H T M L S O L U T I O N F O R S E V E R A L D E V I C E S .


K E Y F A C T S W E O P E R A T E A C R O S S M I D D L E E A S T A N D E U R O P E . O U R C L I E N T S C O M E F R O M D I F F E R E N T B R A N C H E S

A N D T O A L L O F T H E M W E S U S T A I N L O N G T E R M P A R T N E R S H I P S .

C L I E N T S A T I S F A C T I O N I S O U R N U M B E R O N E P R I O R I T Y. W E T A K E T I M E T O L E A R N A B O U T T H E B U S I N E S S O F O U R C L I E N T S , T H E I R

E X P E C T A T I O N S A N D B U S I N E S S G O A L S . T O A L L O U R C U S T O M E R S W E M A I N T A I N L O N G - T E R M P A R T N E R S H I P S . M O S T O F O U R

C U S T O M E R S R E LY O N O U R C O M P E T E N C Y S I N C E S E V E R A L Y E A R S - A N D T H I S U S U A L LY H O L I S T I C A L LY, A C R O S S A L L M A R K E T I N G

D I S C I P L I N E S .

E X P E R T I S E P R O J E C T S E M P L O Y E E S O F F I C E S

7 Y E A R S 2 6 0 + 2 5 2


E X P E R T I S E

C O N C E P T D E S I G N C O D E M A R K E T


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