Text2calm project Presentation

DREAM PROJECT

“Happiness is an inside job”

Amy Jang

HappyWistful

Trust

InspiringThoughtful

Dreaming

Love

Hope

Wish

OptimismFaith

Power of Wish

Increase calmness and confidence by looking at future rather than worrying about immediate stress.

“I’m dreaming”

Background

Research Study on Power of Wish: Dreaming gives a sense of “Successful agency,

optimism, trust, and faith” Hope and motivation are closely related

Harvard Written Goal Study: 5% of the class wrote down their goals, and 95% of those

achieved it in 20 years. Only 5% of the other majority reached their expectation

Power of Wish by Laura Day. Embodiment of your wish “gives you different

sensation of the world” Gives you “sacred meaning to those daily acts”

v1. Post-It Dreams

4 day pilot 11 Participants (7 active) Text trigger(x1) > write their dreams

or wishes on post-its & place them on the wall or belongings.

Idea: Validating their dreams and wishes by

putting them into written form Posted dreams on the wall or

belongings stay forever- triggers you to think

v1. Iterations within the pilot

Text trigger: any dream > topics (family, job, happiness)

Topics: far future(10 years) > near future

Timing: afternoon > night +Text motivational quotations e.g.

“happiness is an inside job”

v1. Results

Avg. 64% participation rate each day (of active participants)

Rated effectiveness of text trigger as 9 out of 10

Avg. 2.1 minute to think about a dream/wish and write them down

v1. Results

All of them reported it was “easy enough” or “not too hard”

85% people did the task right after text trigger

Placed it on “wallet, desk, notebook, computer, room, …”

“Thoughtful, Happy, Contemplative, Short, Thought-provoking, Wistful, Hopeful”

v2. the Dream Wall

5 day pilot 15 participants (9 active) Idea:

Validating their wish by posting it on the wall (anonymously)

Sense of being united through sharing dreams

Give more motivation and encouragement to participate

v2. Iterations within the pilot

Simplifying the process v2.1: Sign Up >(receive text) Think about and Write down on post its > Post the photo on the Dream Wall

Marketing Email: “Build the Dream Wall” = 2 sign up Flyer + Email: “What if a SINGLE WISH can

change your life?” = 5 sign up Flyer + Email: “What if you DON’T KNOW what

you want to be?” = 8 sign up Flyer around campus

v2.2:

v2. Iterations within the pilot

+ Texting back your dream is on the wall

+ Texting the most recent dream on the wall

Text Trigger: Any vague dream > topics (mother’s day, this summer, funny one) = 25% > 75%

Dream Posts: handwritten post it notes > relevant pictures and dreams

v2. Results

Avg. 71% participation rate each day (of active participants)

Reported (averaged): Level of (-) feelings before project: 5.57/10 Level of (+) feelings after you think of a

dream: 7.57/10 Level of (+) feelings after text back a dream:

7.86/10

v2. Results

“Inspiring, Innovative, Interesting, Calming through goal-setting, Introspective, Thought-Provoking, Dream-Like, Abstract, Thoughtful, Happy, Putting in Perspective”

v2.Feedback

Reasons for not texting back: “I felt I didn’t have to text back again/wanted to give more

people opportunity to put their dreams” “Not sure what to respond for certain topics” “Busy at the moment of receiving the text” “Needing more time to think about” “Not as motivated as the Post-It Dreams” “In the middle of something”

What worked? Different Topics for dreams = 5/7 Texting as a trigger = 5/7 Texting back your dream is on the Wall = 4/7 The Dream Wall = 3/7 Texting at night = 2/7 Any vague dream = 0/7

Suggestions for Improvements Email dreams and wishes Give more details about the project up

front More dream questions (ended so early) Multiple texts of the same as a reminder Integrate back with Post-Its for oneself

Insights & Conclusions

People are more likely to respond when addressed personally (i.e. with their names)

Most people don’t know or haven’t thought of their dreams or wishes > targeting that niche was effective.

Simple slogan works! People like to see their contribution/dreams are

shown People are more motivated to participate if they

see other participants and how active the project is Branding the project is great for marketing.

Contact: [email protected]

Twitter: amyjangcom

Amy Jang