Test Drive Unlimited 06.02.08 version1 RATING AUDIENCE TERRITORIES PLATFORMS RELEASE DATE\ MARKETING SUPPORT UNITS TV 12-17 18-34 18-49 25-54 Male Female PRINT ONLINE OUTDOOR CHANNEL MARKETING PR EVENTS OTHER • More than 125 licensed vehicles from exclusive manufacturers including Lamborghini, Aston Martin and Mercedes • Functions such as radio, electric windows, horn, wipers and more; • Create your own challenges or races on 1000 miles of open Hawaiian roads. • Upgrade each car or bike with options from the actual manufacturers’ catalogue. Players create characters, buy new homes and garages, and tune and upgrade vehicles with aftermarket parts • Players can create or join a club to talk, chat, trade, race or organize club-based competitions and tournaments TDU is redefining the racing genre online with M.O.O.R.: Massively Online Racing. It is the only game that allows for literally thousands of gamers to play within the same game world simultaneously. The seamless online connection offers unlimited new challenges, opponents and competitions as well as monthly additions of vehicles and music. TDU challenges players online to experience the most exotic and fastest vehicles on more than 1000 miles of diverse Hawaiian roads. Gamers win races, challenges, missions and tournaments to earn credits and purchase new cars, bikes, rare performance parts, clothes, apparel, homes and garages. The Game Key Features Key Data Nov 2006 Global Game Overview 500,000
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Test Drive Unlimited
06.02.08 version1
RATINGRATINGAUDIENCEAUDIENCE TERRITORIESTERRITORIESPLATFORMSPLATFORMS RELEASE DATE\RELEASE DATE\MARKETING SUPPORTMARKETING SUPPORT UNITSUNITS
TV12-17 18-34 18-49
25-54 Male Female
PRINT ONLINE OUTDOOR
CHANNEL MARKETING
PR EVENTS
OTHER
• More than 125 licensed vehicles from exclusive manufacturers including Lamborghini,Aston Martin and Mercedes
• Functions such as radio, electric windows, horn, wipers and more;
• Create your own challenges or races on 1000 miles of open Hawaiian roads.
• Upgrade each car or bike with options from the actual manufacturers’ catalogue. Players create characters, buy new homes and garages, and tune and upgrade vehicles with aftermarket parts
• Players can create or join a club to talk, chat, trade, race or organize club-based competitions and tournaments
TDU is redefining the racing genre online with M.O.O.R.: Massively Online Racing. It is the only game that allows for literally thousands of gamers to play within the same game world simultaneously. The seamless online connection offers unlimited new challenges, opponents and competitions as well as monthly additions of vehicles and music. TDU challenges players online to experience the most exotic and fastest vehicles on more than 1000 miles of diverse Hawaiian roads. Gamers win races, challenges, missions and tournaments to earn credits and purchase new cars, bikes, rare performance parts, clothes, apparel, homes and garages.
The GameThe Game
Key FeaturesKey Features
Key DataKey Data
Nov 2006Global
Game Overview
500,000
06.02.08 version1
CategoriesCategories
APPARELAPPAREL AUTOMOTIVEAUTOMOTIVE BEVERAGESBEVERAGES ENTERTAINMENTENTERTAINMENT
PERSONAL CAREPERSONAL CARE TECHNOLOGYTECHNOLOGYTRAVELTRAVEL
BANKING & FINANCEBANKING & FINANCE
TELECOMSTELECOMSPHARMACEUTICALSPHARMACEUTICALSINSURANCEINSURANCE OILS & GASOILS & GAS
HEALTH CAREHEALTH CARECOMPUTERSCOMPUTERS FOODFOODCONFECTIONERYCONFECTIONERY
QSR’SQSR’S SPORTSSPORTSLEISURELEISURE
Branding Opportunities
Integrations Options
06.02.08 version1
Integration Options
Integration Option Description
In-Game
Availability Dyn
am
ic
Signage —
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