Tesicamp - Travelr

Angelo Penone

Rel. Gianluca Brugnoli

Politecnico di Milano | Product Service System Design

2/40

preparationresearch > planning > booking

rememberremember > sharing

travelleaving > experience > return

EXPERIENCE’s CYCLE

Source: “Il ciclo dell’esperienza” by Gianluca Brugnoli

3/40

TOUCH POINTS

WEB

4/40

Comment/review

http://www.parkr.info/Signal (& socialbookmar)

Rate

Share stuff

SOCIAL MEDIA / UGC

Digg.com

5/40

Connection real or virtual?the concept of friend

SOCIAL MEDIA / Limits & critical points

Concept o Privacy/Copyrightterms of use & creative commons

Mediocrity of contents (UGC)way to know the source & e-trust

6/40

agency

guide

community

tools

presence

sharing relationships

reputation

group

identity

conversation

SOCIAL MEDIA / Block analysis

Source: “Social Software Building Blocks” by Gene Smith

7/40

SOCIAL MEDIA / TRAVEL / Comparation

preparation remembertravel

research > planning > booking leaving > experience > return remember > sharing

8/40

project

9/40

CONCEPT

“The project aims to realize a service

that follows and supports travelers

during the entire experience cycle

in an uniform way, through opportunities

that Internet and new tecnology provide”

10/40

POSITION / EXPERIENCE’s CYCLE

preparation remembertravel

research > planning > booking leaving > experience > return remember > sharing

11/40

Forrester Travelr

Creators Planner Who loves planning trips

Critics Reporter People which like to share their own opinion

Collectors Rover Gather information from different sources and about different themes

Joiners Follower User which likes to join pre-planned trip

Spectators Viewer Reader and travel lovers

Inactives Travelers that don’t use internet

POSITION / TARGET / Profile

Source: Groundswell: Forrester data 2008

12/40

BUSINESS MODEL

Affiliate Model

Some examples of website that provide affiliation system

• Booking.com

• Expedia.com

• Venere.com

• Hotels.com

…

Subscription Model

User pro:

• service in “white label” way

• pages without advertising

• personalise our own pages

Advertising Model/1

• Google Adsense

• AdBrite

• Bidvertiser

• Chitika

• AdToll

• Exit Junction

• Yahoo Publisher Network

• Target Point

• Fastclick

• TradeDoubler

• Zanox

Advertising Model/2

Some possible clients that can be interested to publish advertise on our pages:

• Transport company

• Local institute

• State tourism institute

• Event promoters

• Hotels chain

• Company that provide services connected to tourims

• Agency

• Tour operator

13/40

Legenda

BASIC ELEMENT / Process

BASIC ELEMENT / TRAVEL SYSTEM

14/40

SYSTEM MAP

Attention this presentation contains spoilers!

travel costumer journeyproject

16/40

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

He would like to visit a place again…

John Locke53 years old

17/40

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

...The Island!

18/40

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

John checks on google

19/40

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

...and he finds a page on Travelr!

20/40

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

John enlarges the research

21/40

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

He finds many reviewed places connected

22/40

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

...and also a Guide

He writes his mail and his

preferred nick name, that’s all

He receives immediatly

the confirmation mail with the

password.

23/40

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

So registration!

He is happy about all stuff he found

and he starts to create a travel.

1. Pick out a name

2. set the privacy level as public,

3. set the join system as “by admin approvation”,

4. set the basic “data”,

5. and he save it all!

24/40

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

...now he creates a travel.

He is looking for some travel mate

PS: Before the departure 6 people join

this trip: Jack, Kate, Jin, Ben, Sayid, Hurley

Now he can start to plan!

25/40

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

John is looking for interested travelrs

26/40

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

Let’s plan.... synchronise calendar

Lostipedia

27/40

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

John and his travelmates select places

28/40

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

John downloads the schedule

29/40

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

Let’s travel

30/40

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

John takes some pictures

31/40

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

...and some notes

Every notes, video, Pictures

are geotagged (latitude and longitude)

32/40

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

by his own mobile phone

33/40

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

Come back

Other participants do the same with their mobile phone or

directly on the website, writing report or uploading stuff.

When he comes back, John synchronizes all

acquired information with the online’s one.

34/40

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

John syncronizes the acquired knowledge

35/40

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

Travel page is archivied

And another user is already reading that page.

He is thinking “I want to do the same trip!”

Charles Widmore72 years old

36/40

CUSTUMER JOURNEY

Needs

Research

Registration

Plan the trip

Collect memory

Back/Syncronize

Share knowledge

Trip inspiration

A new travel experience can raise!

37/40

Sharingknowledge

alessandro silipo (Flickr)

38/40

Collaboration

39/40

Portab i l i ty

Littlecateye (Flickr)

www.travelr.it

www.angelopenone.it

[email protected]

site:

mysite:

email:

2003

www.theparks.it

2008

www.parkr.info

2009

www.travelr.itTravelr!

Thank you

Questions?