TEN WAYS to take your hashtags to the next level Lindsay Nyquist Director of Digital Communication Fort Lewis College @nyquistify
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TEN WAYS to take your hashtags
to the next level
Lindsay Nyquist
Director of Digital Communication
Fort Lewis College
@nyquistify
#1: INCREASE ENGAGEMENT &
EXPAND REACH
INCREASE ENGAGEMENT & EXPAND REACH
Example: #craftbeer
1 like 42 likes
INCREASE ENGAGEMENT & EXPAND REACH
Example: #craftbeer
Looking for something a little
darker? Try Xenu, our otherworldly
Oatmeal Stout on nitro.
#nitro #stout #oatmealstout
#craftbeer #durangocraftbeer
#durangobeer #coloradobeer
#beer #beerstagram #beergeek
#instabeer #cascade #ontap
#beertography #beerme
#beernerd
A date with Erik!
1 like 42 likes
INCREASE ENGAGEMENT & EXPAND REACH
INCREASE ENGAGEMENT & EXPAND REACH
Tools
HASHTAGIFY website: hashtagify.me
free!
search for relevant hashtags
Hashtagify
INCREASE ENGAGEMENT & EXPAND REACH
Search for #beer
Hashtagify
INCREASE ENGAGEMENT & EXPAND REACH
Search for #craftbeer
INCREASE ENGAGEMENT & EXPAND REACH
Tools
INSTAGRAM app: Instagram
free!
see use numbers for hashtags
INCREASE ENGAGEMENT & EXPAND REACH
Hashtagging & tagging others
INCREASE ENGAGEMENT & EXPAND REACH
Hashtagging & tagging others
INCREASE ENGAGEMENT & EXPAND REACH
Hashtagging & tagging others
INCREASE ENGAGEMENT & EXPAND REACH
#2: BRAND YOURSELF &
YOUR PRODUCTS
BRAND YOURSELF
Allison Ragsdale Photography
@allisonragsdale
#arpsenior
#arpmodel
#classof2017
BRAND YOURSELF
Lively
@livelydurango
#livelydurango
#boutiqueshopping
#blueplatypus
#madeinusa
#springdresses
BRAND YOURSELF
Fifth Street Eatery
@fifth_street_eatery
#fifthstreeteatery
#crabcakes
#sandwich
#southernfood
#eatlocal
#getyoursouthon
#3: CREATE CONTENT FOR
OTHER PLATFORMS
CREATE CONTENT FOR OTHER PLATFORMS
Example: #visitdurango
CREATE CONTENT FOR OTHER PLATFORMS
Example: #visitdurango
CREATE CONTENT FOR OTHER PLATFORMS
Example: #visitdurango
CREATE CONTENT FOR OTHER PLATFORMS
Example: #visitdurango
[FACEBOOK] [TWITTER]
CREATE CONTENT FOR OTHER PLATFORMS
Tools
ICONOSQUARE website: iconosquare.com
free!
manage Instagram: statistics, searches
CREATE CONTENT FOR OTHER PLATFORMS
Iconosquare
#4: RUN A CONTEST
RUN A CONTEST
Example: #summerskyhawks
RUN A CONTEST
Example: #summerskyhawks
RUN A CONTEST
Example: #summerskyhawks
RUN A CONTEST
Example: #summerskyhawks
RUN A CONTEST
Example: #summerskyhawks
RUN A CONTEST
Example: #summerskyhawks
RUN A CONTEST
Example: #summerskyhawks
RUN A CONTEST
Example: #summerskyhawks
CREATE CONTENT FOR OTHER PLATFORMS
Tools
ICONOSQUARE website: iconosquare.com
free!
manage Instagram: statistics, searches
CREATE CONTENT FOR OTHER PLATFORMS
Tools
INSTAQUOTE app: InstaQuote
free or $2.99
create simple social media graphics
CREATE CONTENT FOR OTHER PLATFORMS
Tools
CANVA website: www.canva.com
free or $1 per element
create complex social media graphics
#5: JUMP ON A TREND
JUMP ON A TREND
Example: #PiDay
JUMP ON A TREND
Example: #PiDay
#6: PRESCHEDULE YOUR
CONTENT
PRESCHEDULE YOUR CONTENT
Tools
BUFFER website: buffer.com
free to $399 per month
preschedule Facebook, Twitter, G+,
PRESCHEDULE YOUR CONTENT
Buffer
PRESCHEDULE YOUR CONTENT
Tools
ONLYPULT website: onlypult.com
$12 – 65 per month
preschedule Instagram
PRESCHEDULE YOUR CONTENT
Onlypult
#7: PROMOTE & DOCUMENT
AN EVENT
PROMOTE & DOCUMENT AN EVENT
Example: #flcclassof2015
PROMOTE & DOCUMENT AN EVENT
Tools
STORIFY website: storify.com
free!
gather hashtag activity across platforms
PROMOTE & DOCUMENT AN EVENT
Storify
PROMOTE & DOCUMENT AN EVENT
Storify
PROMOTE & DOCUMENT AN EVENT
Storify
PROMOTE & DOCUMENT AN EVENT
Storify
PROMOTE & DOCUMENT AN EVENT
Storify
PROMOTE & DOCUMENT AN EVENT
Storify
#8: MONITOR MENTIONS
MONITOR MENTIONS
Tools
TWEETDECK website: tweetdeck.twitter.com
free!
monitor hashtags, words, and users on Twitter
MONITOR MENTIONS
Tweetdeck
MONITOR MENTIONS
Tweetdeck
Monitoring for
#fortlewiscollege
MONITOR MENTIONS
Tweetdeck
Monitoring for
#flcgpe
MONITOR MENTIONS
Tweetdeck
Monitoring for
Fort Lewis College
MONITOR MENTIONS
Tools
SPROUTSOCIAL website: app.sproutsocial.com
app: Sprout Social
$59 and up per month
enterprise tool: schedule, report, monitor and
more on multiple platforms
MONITOR MENTIONS
SproutSocial
MONITOR MENTIONS
SproutSocial
MONITOR MENTIONS
Tools
MENTION website: mention.com
$29 and up per month
monitor mentions across platforms
MONITOR MENTIONS
Mention
#9: PROVIDE CUSTOMER
SERVICE
PROVIDE CUSTOMER SERVICE
#FortLewisCollege
PROVIDE CUSTOMER SERVICE
Fort Lewis College
#10: TRACK YOUR INDUSTRY
& COMPETITORS
TRACK YOUR INDUSTRY & COMPETITORS
#craftbeer
TRACK YOUR INDUSTRY & COMPETITORS
#durangocraftbeer
#QUESTIONS?
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