3 Best Ways to Use Popular Hashtags

Popular Hashtags

3 Best Ways to Use

Hashtags can help your business grow massively.

"What are the most popular hashtags?"

Everyone’s first question is,

Top 5 hashtags on Instagram (each with 250 million+ posts):

#love #instagood #me #tbt #follow

But, most marketers stop here and get this one thing wrong…

Popular Hashtags vs.

Growth Hashtags

Popular hashtags alone don't help you grow.

A post with “popular hashtags” gets lost in the sea of social.

Users won’t find your post if it’s 1 in 250,000,000.

To get exposure with growth hashtags, be like a thoughtful, SEO expert.

Popularity isn’t enough

#1

Look for the right mix of volume and competition.

What’s better? #beach

(72,145,512 posts)

#beaches

(721,127 posts)

There is 100xmore competitionwith #beach vs. with #beaches.

Target hashtags with enough volume to indicate substantial interest, like #beaches.

But, beware of irrelevant hashtags.

Be Highly Relevant & Unique

#2

Create dynamic content unique to your business.

Find uniquely popular hashtags in passionate, niche communities.

43% increase in likeson similar photos by adding hashtags relevant to the Twenty20 community.

EXAMPLE:

Meaningfully infiltrate the feeds of your target users with specific & relevant hashtags.

Go further with authentic images

#3

Convert users’ attention to real action.

Hashtags are a first step in attracting attention on social.

The next step is to drive engagement with images.

Twitter has reported:

“Tweets with images get 313% more engagement.”

Effective images in your social posts can’t feel vague, spammy, or like overused stock photos.

Just like with hashtags,

Use images that feel like they belong in your consumers' feeds

of user-generated-content.

Authentic images are the best way to convert the traffic from

growth hashtags.

Review:

1. Popularity isn’t enough 2. Be highly relevant & unique 3. Go further with authentic images

Authentic, Real-World Stock Photography

USE BETTER PHOTOS

All photos sourced from Twenty20.

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Authentic, Real-World Stock Photography

USE BETTER PHOTOS