TEG Oct 7 Presentation 2

Thermoelectric Generator

Will  Bradley_Jeff  Chen_Nic  Gray_Jennifer  Peavey  

Trends

autonomy

mobility

smart systems

automation

Opportunity

“Be there when I need it”

A system that requires less intervention

from the user to provide the

need.

Generate

Store Use

Platform Intent

modular, multifunctional system

generate electricity, store it, and use it

more autonomy

more dependable systems

greater peace of mind

Sailing Away

Matt, Sailboat owner

Why won’t it start?

Ron, Diesel Mechanic

What about in Michigan?

Point of Need

Diesel won’t ignite

Out on big water

No glow plug installed

After market product

Self-sufficient System

Heat block or ambient air

Oil  Pan  Heater  ~  $100   Hea>ng  the  Air  ~  $300-­‐400  

Electric  Blanket  ~  $40   Wood  or  coal  fired  stoves  ~  $800  -­‐  $4000  

Existing Solutions Co

mmercial  

Workaroun

ds  

US Heating Patents

Heat  the  Air    

D382,048  Aug.  5,  1997  

Oliver  L.  BenneT  Norcross,  Ga.  

Hea>ng  Engine  Oil    

7104233  B2  Sep  12,  2006  

Stephen  J.  Ryczek,  et  al.  Briggs  &  StraTon  Corpora>on  

Hea>ng  The  Block    

8389904  B2  Mar  5,  2013  

Chris>an  Po]ez,  et.  al  Borgwarner  Beru  Systems  Gmbh  

US TEG Patents

Conduc>ng  Media    

7964785  B2    Jun  21,  2011  

Jens  Baade,  Jörn  Budde    Webasto  Ag  

Adding  Convec>on      

6598405  B2      July  29,  2003  Lon  E  Bell,      Bsst,  LLC  

Varying  heat  flux    

8445772  B2    May  21,  2013  Lon  E  Bell,  et  al  

Bsst,  LLC  

Flexible  TEG    

7999172  B2      Aug  16,  2011  

Ming-­‐Ji  Dai,  et  al      Industrial  Technology  

Research  

US Platform Systems

TEG  from  burner  to  power  directly  

or  indirectly    

6307142  B1  Oct  23,  2001  

Daniel  Allen,  et  al  Hi-­‐Z  Technology,  Inc  

 PV  to  Motor  oil  heater  

 7918203  B2  Apr  5,  2011  

Richard  D  Sposato  

 TEG  keeps  

BaTery  charged    

5450869  B2    Sept  19,  1995  

Wayne  BriTain,  et.  Al.    Volvo  Flygmotor  Ab  

 Op>on  to  charge  

BaTery    

8342950  B2      Jan  1,  2013  

David  Bidner,  et  al,    Ford  Global  Technologies  

Gap within Patent Map

System  

Component   Op>on  

Generate and Use in Same Component

Little to no user interaction

Large format

Passive

Self sufficient

Mobile

Component  

Creating Energy and Storage

TEG  Panels  Collect  Heat  

Charge  a  Reserve  BaTery  

Reheating the Engine Block

TEG  Panels  Radiate  Heat  

Electricity  supplied  by  

Reserve  BaTery  

Ideation

Ideation

Ideation

Design Proposal

Study full scale mock up of boat and engine for TEG installation

Explore Panels

Circuit design for storage and use

Control system

Global Recreational Boat Market $27.8  Billion    354,066  units    2010  –  2015  Growth  8.9%  

2009  NA    $17B    1.7  million  boats    67%  of  the  worlds  pleasure  boats    

41%  of  the  cash    Growth  8.3%  

50%  inboard  

Sales  of  new  boats  

$7B  

Sales  of  pre-­‐owned  boats  $10B  

2009  EU  $13.8B  

big  sized  boats  at  $250k    16%  of  the  number  of  units  

Growth  9.3%  

Sailboats    $3.1B    

Growth  10.6%    11%  Share    

Price  $72,513    35,000  Units  

Inboard      $12.3B  

Growth  9.1%  68%  Share    

Price  $210,233  76,000  Units  

Outboard    $3.1B      

Growth  7.1%  16%  Share    

Price  $14,506    247,000  Units  

$27.8  Billion    354,066  units    2010  –  2015  Growth  8.9%  

2009  NA    $17B    1.7  million  boats    67%  of  the  worlds  pleasure  boats    

41%  of  the  cash    Growth  8.3%  

50%  inboard  

Sales  of  new  boats  

$7B  

Sales  of  pre-­‐owned  boats  $10B  

2009  EU  $13.8B  

big  sized  boats  at  $250k    16%  of  the  number  of  units  

Growth  9.3%  

Sailboats    $3.1B    

Growth  10.6%    11%  Share    

Price  $72,513    35,000  Units  

Inboard      $12.3B  

Growth  9.1%  68%  Share    

Price  $210,233  76,000  Units  

Outboard    $3.1B      

Growth  7.1%  16%  Share    

Price  $14,506    247,000  Units  Global  New  

Sailboats    $3.1B    

Growth  10.6%    11%  Share    

Price  $72,513    35,000  Units  

Market for Sailboats

Market for Inboard Craft $27.8  Billion    354,066  units    2010  –  2015  Growth  8.9%  

2009  NA    $17B    1.7  million  boats    67%  of  the  worlds  pleasure  boats    

41%  of  the  cash    Growth  8.3%  

50%  inboard  

Sales  of  new  boats  

$7B  

Sales  of  pre-­‐owned  boats  $10B  

2009  EU  $13.8B  

big  sized  boats  at  $250k    16%  of  the  number  of  units  

Growth  9.3%  

Sailboats    $3.1B    

Growth  10.6%    11%  Share    

Price  $72,513    35,000  Units  

Inboard      $12.3B  

Growth  9.1%  68%  Share    

Price  $210,233  76,000  Units  

Outboard    $3.1B      

Growth  7.1%  16%  Share    

Price  $14,506    247,000  Units  Global  New  

Inboard      $12.3B    

Growth  9.1%    68%  Share    

Price  $210,233  76,000  Units  

2009  NA    $17B    1.7  million  Units    

50%  inboard  850,000  Units  

Customer Segments

Marine  Retailer   DIY  Owner   Yacht  Club  Services  

Customer Segments

Marine  Retailer  

“We  provide  most  or  all  of  the  service  for  90%+  of  our  customers.”  

Philip  Osbourne  Vice  President  of  Opera>ons  

Naples  Boat  Mart    

Customer Segments

Yacht  Club  Services  

[Keep  it  simple.]    “The  best  ones  that  I’ve  seen  is  you  control,  hit  the  buTon,  get  it  hot,  crank  it  and  you  go  on.”  

Milton,  Mechanic  Seapath  Yacht  Club  

Wilmington,  NC  

Project Path Forward

Full Scale Study

Installation

Controls

Panels

Selling Plan

Selling Channels

Retail Experience

Production

Expand Design

Evolution Tree

Multigenerational

Questions?