Technology Innovations in Meetings: Engaging Your Audience

KiKi L’Italien

Senior Consultant, Technology Management

DelCor Technology Solutions

Twitter: @kikilitalien

TECHNOLOGY INNOVATIONS FOR MEETINGS:

CONNECTING TO YOUR AUDIENCE

CAUTION: WE’RE ALL WIRED

PEOPLE NEED IT ON THEIR MOBILE DEVICES

Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016

MOBILE VIDEO IS AN OPPORTUNITY

Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016

WHAT ABOUT TABLETS?

Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016

BALANCING TOUCH AND TECH

TECHNOLOGY AND YOUR AUDIENCE

Meeting Experience

Speaker

Exhibitor/Sponsor

Attendee

YOUR AUDIENCE: THE ATTENDEES

ATTENDEE POST EXERCISE

objectives

strategies

technology

http://www.forrester.com/Consulting/POST

ATTENDEE POST EXERCISE

Objectives = Retention, Attracting new attendees

Strategies = Engage before conference using tech, connect attendees to one another, make it easier for

attendees to share their experience online.

Technology = Creating attendee home for conference online aggregating all social media. Adding buttons to

online content, remember hashtags, provide instruction.

http://www.forrester.com/Consulting/POST

ATTENDEE TECHNOLOGY

• Conference Apps

• Audience Response Systems (ARS)

• Virtual or “Pod” Component

• Hybrid Meetings

• Twitter Stream – Hashtags and Visualized Streams for All

• Foursquare, SCVNGR, and Game Dynamics

• WiFi, Charging Stations

• QR Codes and Near Field Communication (NFC)

ESSENCE OF THE HYBRID MEETING

VIRTUAL ATTENDEES AND “PODS”

ENGAGEMENT: AUDIENCE RESPONSE SYSTEMS

More ARS Examples…

BUT REMEMBER THIS GUY?

WHY NFC IS BETTER THAN QR CODES

SHAKESPEAK

A LITTLE GAME DYNAMICS

SCVNGR

GAME DYNAMICS WITH ASHA

GAME DYNAMICS WITH ALA

YOUR AUDIENCE: EXHIBITORS AND SPONSORS

EXHIBITOR POST EXERCISE

objectives

strategies

technology

http://www.forrester.com/Consulting/POST

SPONSOR POST EXERCISE

Objectives = Retention of exhibitors, helping them get new prospects/customers – connect with attendees

Strategies = Provide promotional material and ideas for engagement, gamification, unique opportunities to

provide an enhanced attendee experience

Technology = Attendee/Exhibitor online scheduling, SCVNGR & QR code hunts, conference apps and “white space” time or WiFi provided by sponsors

http://www.forrester.com/Consulting/POST

EXHIBITORS AND SPONSORS TECHNOLOGY

• Conference App Sponsorships

• Unique experiences (White Space)

• SCVNGR Games and Game Dynamics

• Exhibition Floor Pecha Kucha or Fast Sharing Sessions

• Online Scheduling for Attendees and Exhibitors

• Education Bonus Material Online

• Live Reporting from the Exhibit Floor (when allowed)

CONFERENCE APPS

MEET MITCHELL FAWCETT

SPONSORS WIN WITH TECH & SUSTAINABILITY

ADDING TO THE EXPERIENCE

EXCEPTIONAL OPPORTUNITIES

SIGNAGE AND TECH

SPEAKERS ARE WIRED TOO

EXHIBITOR POST EXERCISE

objectives

strategies

technology

http://www.forrester.com/Consulting/POST

SPONSOR POST EXERCISE

Objectives = Exposure to new audiences for enhanced image, new customers, new employees/employers

Strategies = Provide promotional material and ideas for engagement, more opportunities to offer materials or promote session, anything to make them look good.

Technology = Pre-Conference Q&A online, video promos, built out speaker reference pages on

conference site

http://www.forrester.com/Consulting/POST

SPEAKER TECHNOLOGY

• Promotion Package for Each Speaker’s Network

• Pre-Conference Q&A or Promo Recorded via Skype

• Virtual Speakers & Virtual Emcees

• Audience Response System (ARS)

• Speaker Resource Pages

CURATE RESOURCES

http://www.slideshare.net/kikilitalien

USE YOUR SPEAKER’S NETWORK

BLOGS

WEBCASTS AND PODCASTS

WE’RE ALL WIRED

QUESTIONS & TAKEAWAYS

EMAIL: [email protected]: @KIKILITALIENSKYPE: KIKI_LITALIENTEXT: 6825023210HTTP://WWW.SLIDESHARE.NET/KIKILITALIEN/AV-TECHNOLOGY-INNOVATIONS-IN-THE-MEETING-INDUSTRY-11598640

PHOTO CREDITS • http://www.flickr.com/photos/nakevanc/

• http://www.flickr.com/photos/84469742@N00/

• http://www.flickr.com/photos/kikilitalien/

• http://www.flickr.com/photos/bullgod/

Additional Resources

• Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016 http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html

• EventCamp Vancouver White Paper, Tahira Endeanhttp://eventcampvancouver.files.wordpress.com/2012/02/ecv11-white-paper.pdf

• POST Methodology http://www.forrester.com/Consulting/POST