Are you Truly Engaging with your Audience? an omni-channel perspective Andy Choi Regional Channel Sales Manager - Whispir
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Are you Truly Engaging with your Audience?an omni-channel perspective
Andy ChoiRegional Channel Sales Manager - Whispir
Business is about relationships and engagement.And relationships start with a conversation.
conversations are different for everyoneyou have to engage in the most effective
ways
before talking about events engagement…
let’s talk about omnichannel engagementand why you need to adopt this approach
why omnichannel?
it’s aboutcoordinated, consolidated, consistent.
and customers have different habits…
it’s tough pleasing these creatures of habit
(they usually occur on the same channels you manage)
and now, about events
the events engagement lifecycleand what should we do to maximise engagement?
events engagement lifecycle
awareness
commitment
preparations
action
review
immediacy/velocity of engagement
stage of engagement/time
awareness
commitment
preparations
action
review
events engagement lifecycle
immediacy/velocity of engagement
+ channels mapping
stage of engagement/time
awareness
commitment
preparations
action
review
events engagement lifecycle
immediacy/velocity of engagement
+ channels mapping
stage of engagement/time
Mobile First
multi & cross-channel analytical
geo-location contextual
rapid2-way
why mobile-first engagement?
let’s test it out
text “Vote” to
text “Gevme” to
+65 8717 0118
lack of personlisation it’s not email
not getting responses user fatigue
beware the pitfalls…
kissmetric blog
and there’s time for an app, but not always
Digital Doughnut Multichannel Digital Marketing Report 2015
and most organisations are not equipped or ready
whispirmultichannel communications
Whispir’s multichannel communication platform provides full support for legacy channels & the product roadmap to keep you up to date with the latest technologies
Whispir gives you the ability to communicate to your customers, partners & staff across all communication channels including email, SMS, HTML5 mobile web, app push message, RSS, social media, web publishing & voice.
Whispir consults with their clients to provide industry leading communication & integration services to solve business problems & meet new aspirations. Move beyond legacy channels such as email & SMS when you are ready - without investing in new platforms or increasing complexity.
thank you
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