June 2014
Jan 14, 2015
June 2014
HOW TO USE THE DATA YOU COLLECT FROM ACROSS ALL YOUR EVENTS TO IMPROVE YOUR
EVENTS
Plan
Collect
Analyz
Use
Analyze Organize & Stock
Improve
THE SOURCE
Where is my data?
MEMBERSHIP EVENTS SOCIAL SURVEY
Year Cycle
E
M
S
SOCIAL
S
S
ES
SE
SS
ES
S
CRM
The data management loop
Collect
Analyz
Analyze Organize & Stock
PlanImprove
Use
COLLECT. STOCK. ORGANIZE. SELECT
AUTOMATE THE PROCESS
Event Registration
Demographic data Financial data Loyalty ratios
Event Survey Value of your impact
Voice of your attendees
Membership Survey
Assesment of the past
Expectations for future activities
Social Data Feelings, sentiment
Future members, speakers…
Feedback
Few but strong, relevant and sustainable over time KPI
Example of collected data
USE
Picture from The Lego movie
• Source speakers• Find sponsors• Target new audience
For existing events
• Understand the value creation area• Adapt our offerFor our members
• Listen to their voice• Facilitate new sponsorsFor our sponsors
• Crowd topics• New speakers• New sponsors
For new events
• Leverage influencers• Share valueFor Social Media
The data management loop
Collect
Analyz
Analyze Organize & Stock
PlanImprove
Use
THE LEARNING EFFECT
• Direct business • Understand
behavior• Segment content
• Common fields• Easy to use• Automated
• Global ratio• Low signals• Long term
reports
• Fail fail fail!• Ask ask ask
Know Why Databases
AnalyzeTest & Learn
The key points
@etouches
etouches.com/virtualtour
Thanks!
@juliencarlier
Julien CarlierSocial Dynamite CEO & Founder