Tech CEOs - LinkedIn Profile Tips

Tech CEOs

Tips for a BetterProfile

for Small

Technology Businesses

20 years of experience in marketing, public relations, social media.

Founded in 2007, ProResource has a unique method of lead generation

designed specifically for small technology businesses.

Our clients are MSPs, VARs, IT services, software vendors.

www.proresource.com

Judy Schramm, CEOProResource, Inc.

When people you…

Tell your story!

Your LinkedIn profile will be at or near the top of the search results.

Use Your LinkedIn Profile to#1: Build Credibility

Show where you acquired your

expertise…Previous jobs

Volunteer workEducation

Mention awardsShare accomplishments

Use Your LinkedIn Profile to#2: Show You Care About Your Clients

Talk about… Responsiveness, Quality,Guarantees, Customer experience

Use Your LinkedIn Profile to#3: Stand Out

What’s unique, quirky or unusual about your

background?

Use Your LinkedIn Profile to#4: Show You Give Back

Talk about organizations you believe in – it promotes them and helps spread their message…AssociationsNonprofitsCharitiesPhilanthropic organizations

Use Your LinkedIn Profile to#5: Creating Talking Points

What connections do you have in common?

Did you go to the same college?

Do you share a hobby?

Use Your LinkedIn Profile to#6: Become More Findable

It’s all about keywords… optimize your profile for search engines

Who Will Visit Your Profile?Prospects Partners Customers Press

VendorsProspective Employees

What words will they search on? What do you want them to know?

NEED HELP WITH YOUR PROFILE?

LinkedIn Profile Workshops

• One-hour online workshop for tech CEOs covers…• Tips for the 14 most important sections of your

profile– Checklists so you don’t miss anything– Examples of strong profiles to spark ideas– Formulas to make writing easier

• How to do LinkedIn keyword research• LinkedIn Etiquette FAQ• Copywriting help – you do the first draft, we edit,

improve and proof

www.proresource.com/linkedin-profile-workshop

If you prefer, have us do all the work for you…

• Our writer will interview you

• She writes the copy

• You approve

• She updates your profile with the changes

LinkedIn Profile Makeovers

www.proresource.com/linkedin-profile-makeovers

Happy to Talk!

Judy SchrammProResource, [email protected]

www.linkedin.com/in/judyschramm

@proresource

http://blog.proresource.com/